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Team E-tivity 2:
Kelley
The incident of the United Airlines had impacted their reputation and had caused them a drop in revenue and stocks. Passengers would less likely choose their airline due to a loss of trust with the company in dealing with such incident as they have seen how the guy was being treated in the video, being dragged out of the plane due to his refusal as the plane had been over-booked and they were unable to accommodate him.

It has impacted Stage 3 of the Buying Decision Process (Evaluation of Alternatives). The airline is now regarded as a airline to be avoided and consumers would not want to choose United Airlines as their alternate buying decision and would book with other competitors instead.
Hence, they would lose business from the loss of customers.

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After watching the 2 YouTube videos on united airlines, They would feel as if their buying decision is affected. The negative press has influenced them in a sense that it makes them dread purchasing any ticket from united airlines. Although the netizens has been making a Joke out of the ordeal “visit as a doctor, leave as a patient”. I feel that the way united airlines handled the matter doesn’t fit protocol and the way it was settled felt as if they haven’t planned to do it in the first place. It was mellow and too late of an effort to try and fix the problem. The way it was handled scared me thinking that I could possibly be one of those ‘abused’ passengers. I believe that the thought process of their consumers would be similar as well, making it so that lesser people would purchase their flight tickets in fear of what could happen to them.

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How has United Airlines ‘negative press’ influenced the buying decision of consumers? (Team E-tivity 2 - Li Zhen) 

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How has United Airlines ‘negative press’ influenced the buying decision of consumers? (Team E-tivity 2 - Li Zhen) 

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After watching the video, the negative press will affect the buying decision for the consumer.
this because when a customer want to purchase something they would search for customer review before they make any decision and make any purchase and payment.
Hence, if there is a negative press about the united airline, as a consumer they will lose trust with the company although the united airline is a well-known company has a good reputation before that. the consumer still will not trust it anymore. thus, this will result the company will lose a few of customer and a drop of their revenue.
Hence the passenger will unlikely to purchase the air ticket again due to the poor services.

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remember to go to other team and also comment on theirs.

for the individual assignment, please go to LEO 2.0 discussion forum and complete it there. it is under Ms Ng's class.

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remember to go to other team and also comment on theirs.

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remember to go to other team and also comment on theirs.

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for the individual assignment, please go to LEO 2.0 discussion forum and complete it there. it is under Ms Ng's class.

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What types of social media generates revenue for Companies? 2. How do they go about generating revenue?

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After watching the two youtube videos on United Airlines, answer the following questions.

How has United Airlines ‘negative press’ influenced the buying decision of consumers?

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Upon the incident, consumers would highly patronize from other airlines that portrays excellent and appropriate customer service. (Stage 3 -Evaluation of Alternatives)

Hearing from friends and families of such news coming from a well-known airline would cause consumers to less likely to purchase a United plane ticket while some other consumers' buying decision would not change as it does not affect them in any way.

There could be possible reasons including for those passengers that are less affected as they make low cost purchases from the airline whereas passengers are more unlikely to purchase from the airline as these consumers have a higher cost purchase of the plane tickets as they care about the company's service, value and presence as a whole.

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1. Social Medias platforms like Instagram, Facebook, YouTube, Twitter where they can use the platform to advertise to engage the audience and increase brand awareness. It is important to find the right target audience in order to determine the right social media to use. For example, LinkedIn could be used for companies that want to target b2b audience.
2. It is able to generate revenue as the social media content that is posted serves as a digital signage in the retail sector. People who view the post, picture or videos would be more interested and would want to click in to know more about the product or brand. This would increase the potential sales through the increased number of visitors to the website.

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1. What types of social media generates revenue for Companies? 2. How do they go about generating revenue?

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1. Social Media such as Facebook, YouTube, Instagram, this platform put up their advertisement and information about the companies. If a person are attracted to it, they can click in the link and view the company website. This will create more brand awareness to let more people knowing the brand.
2. After the people have click in the website though social media, the company can generate revenue . hence when are interested about the branding, they will research more on the brand and the product. Hence, there will be chances for the them to become customer and spend on the company

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1. Youtube, Instagram and Snapchat where all these are used to share photographs, videos and other medias with users. This helps to engage individuals and create brand awareness so that users will know of the brand and become their consumer if the brand is able to build an interest in them.

2. They go about generating revenue by creating vibrant and attractive content that captivates the audience which could make them turn into followers and check out the company's website. When followers reach the company's website and see of the consistent branding, the followers may be converted into leads which then the leads could turn into customers that helps to drive revenue when they make purchases from your company.

In general, companies go about generating revenue by doing market research, building brand awareness, lead generation, relationship building and customer service.

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1. Social media platforms such as YouTube, Instagram, Facebook. This few platforms allows the companies to send out information and advertise about their company at the same time. This also allows interaction between the user and the companies, creating brand loyalty.

2. They go about generating revenue with the social media platforms after they interact enough with their clients on the platform, allowing them to build brand awareness with the public. This would then lead to people knowing about their business, generating revenue for them when the customers spends money on their product.