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This article examines the ways that authenticity is used within star images. It highlights the need for both the 'closeness' between the star and its fans through the fan showing their authentic self. However it always highlights the continued need for the difference between the celebrity and the average person.

https://oakland.edu/Assets/upload/docs/COMJRN/Faculty/Meyers-jpc.pdf

Meyers, E., (2009). “Can you handle my truth?”: authenticity and the celebrity star image. The journal of popular culture, 42(5), pp.890-907.

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This research is "Examining celebrity influence, participants (N = 594) completed an experiment to see if negative stereotypes toward bipolar disorder could be reduced as a function of mode of disease disclosure from a celebrity (Demi Lovato) diagnosed with the condition" (p. 314)

Wong, N.C., Lookadoo, K.L. and Nisbett, G.S., 2017. “I’m Demi and I have bipolar disorder”: Effect of parasocial contact on reducing stigma toward people with bipolar disorder. Communication Studies, 68(3), pp.314-333.

https://www.tandfonline.com/doi/abs/10.1080/10510974.2017.1331928

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Lovato is an intertextual sign that feeds into to her overall star image, she continues to have a successful singing career and recently she has signed a new contract. She continues to raises awareness for mental health and campaigns such as the 'March for our Lives'. She has recently taken on more acting roles such as her features in 'Eurovision' and 'Will & Grace'.

However Lovato did have a relapse in 2018,  her family and team wanted to keep it quiet. It made it to mainstream news and thousands knew about the incident. But it did not seem to effect her career as just two years later she is singing at the 'Grammy Awards' and the National Anthem at the 'NFL' match

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Lovato's struggles and recovery has become a significant part of her star image, it is intertwined with everything that she does.

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Within Lovato's documentary a small section was dedicated to her talking about women and how causal sex should be normal for them too. However, the producers made a montage of Lovato in underwear, rolling around the bed, with lip biting and direct eye contact. On one hand this could be used to show how she is free and happy being sexy.. On the other hand its promoting her being sexy as something to look at and enjoy for others not just herself. Essentially it is adding to her star image as not just a confident and proud woman but one that is sexy too.

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Lovato once again used Twitter to align herself with different celebrities, but this time she used these friendships to market her new album. Each celebrity revealed one song but in doing this, she is not only engaging her followers but their followers too.

Following the release of the album it was a huge success and Lovato has completely rebranded from her childhood star image to a grown, confident and successful woman.

Lovato had risen to success, fell and has risen once again.

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Despite Lovato being the celebrity representative for Fabletics, this is not brought up or advertised within her documentary. This may have not been included in order to make sure the documentary appeared completely authentic.

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Lovato uses Twitter and a chat show interview to express how her song 'Cool for the Summer' was not exploiting bisexuality in the music video. Rather it was based off personal experiences, this provoked her sexuality to come under questioning, but she addressed this matter in her documentary saying she was open to human connection whether it is male or female. In doing this Lovato added to her audience capacity, as it highlights further after her character in Glee that she will always support the LGBTQ+ community.

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'for Morin, the true value and importance of stars: the fact that they tell us something about identity formation more generally but also the fact that they play a key role in helping us to form our own identities'(Cited in Shingler, 2012, p. 123)

Lovato has been open throughout her journey to becoming confident, but even in her 'Confident' album she expressed the continued mental struggles she has, such why her father picked drugs and alcohol over her and her family. She endeavours to show that she is not perfect but she is working on it. However, she has grown to be confident and others can do that as well. By being open and honest she allows others to identify with her, and understand their self and what they can do, by observing what Lovato is capable of.

Shingler, M, (2012) ‘Star identities: from image to persona and publicity to gossip’, in Star Studies: A Critical Guide, London: BFI: 121-148

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Lovato throughout her career has always been intertextual. Here she helped to produce a documentary, but this time it wasn't about her, but others who have suffered with mental health. This work is coherent with her always caring for others. No matter Lovato's independent success she used her voice and platform to always discuss tough subjects.

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Lovato continues to let the fans in to her private life, giving more information each time. This article expressed how she pushed away her boyfriend through her abuse of drugs and alcohol and this is why the pair split.

Not only is she giving more of her private life to the media but she is continually raising awareness for mental health and how it can impact others.

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Lovato joining the modelling agency in 2015 highlighted how she was becoming more confident in herself and her body. The agency themselves said they want to use her body positivity in the world of fashion. very soon after they booked her the front cover of the 'Cosmopolitan Magazine'.

This type of media coverage is helping her to further rebrand her image as a strong and  body confident women.
Although she will continue to have struggles it will not stop her from progressing.

Additionally, it keeps her separate from being the ordinary person, as explained by Meyers: 'the celebrity cannot be classified as exactly the same as the average person, which, in turn, adds to his or her appeal'(2009, p. 895)

Thus, this makes the magazine marketable, because even though Lovato is always open, you can never know enough in order to be like her. She is extremely successful and you will need to buy the magazine to find out how she has managed it.

Meyers, E., (2009). “Can you handle my truth?”: authenticity and the celebrity star image. The journal of popular culture, 42(5), pp.890-907.

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'In 2009, a popular double biography on Selena Gomes and Lovato presented the two as 'always' setting 'a good example' and embodying an ethos of hard work, innocence and respectability' (Rutherford, cited in Wong et al., 2017, p. 90)

Wong, N.C., Lookadoo, K.L. and Nisbett, G.S., (2017). “I’m Demi and I have bipolar disorder”: Effect of parasocial contact on reducing stigma toward people with bipolar disorder. Communication Studies, 68(3), pp.314-333.

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Celebrities are 'idols of consumption' (Lowenthal cited in Redmond, 2013, p. 5). They have ability to sell commodities.

Instead of Lovato engaging in product endorsement she and her team created their own skin care line called 'Devonne by Demi' by including her name  in the products it reveals how the producers were relying on her as a celebrity to sell these products.

Redmond, S (2013), Celebrity and the Media, Palgrave Macmillan, Basingstoke. Available from: ProQuest Ebook Central. [28 January 2020].

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Despite continually working hard to get back to a successful place, Lovato still dedicated her speech to others, saying that "each one of you deserves to live a happy and healthy incredible life'

This type of public speaking is coherent with her star image, as no matter the platform she is always speaking out and helping others to find their happiness.

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Lovato continuously has rebranded, retold and resold her struggles. She released an Ebook directed at fans called 'Staying Strong', it was marketed as a source of information where you could find out more about Lovato that no one knows yet.

Effectively, Lovato was selling her private life. By understanding her relationship with fans, she was aware that giving more information away and portraying more authenticity, they more engagement she will receive.

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MTV teamed up with Lovato to provide fans with a one hour documentary showing Lovato's private life, eating disorders and her recovery. The marketing for the documentary often used the image of her tattoos, which say 'stay' 'strong' on her wrists. The positioning of these tattoos are often associated with self-harm and suicide thus it was a vital image to portray what the documentary was about.

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Throughout her career Lovato always gives back to charity or those in need when she is able to. As explained by Shingler 'a stronger sense of the star as a 'real person' is provided through their involvement of charity work or political campaigning' ( 2012, p.141). Thus, by Lovato continuing to raise awareness and give to charity, she is showing the despite all that has happened to her she will always care and try to help those in need and families of victims.

Shingler, M, (2012) ‘Star identities: from image to persona and publicity to gossip’, in Star Studies: A Critical Guide, London: BFI: 121-148

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Lovato continuously uses social media to establish friendships between her and other celebrities.

Additionally, she is always active on Twitter, to voice her opinion, re-tweet, post photos, and stay closer to her fans.

As explained by Shingler by using social media the celebrities 'effectively reduce the gap between the star and his or her fans, also closing the gap between their persona and personality' (2012, p. 144)

Therefore, by her consistent use of Twitter, Lovato is allowing her fans to feel closer to her and feel like they know her better.

Shingler, M (2012) ‘Star identities: from image to persona and publicity to gossip’, in Star Studies: A Critical Guide, London: BFI: 121-148

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Lovato was asked to join the judging panel of the x-factor as the producers hoped that she would be able to attract a younger audience to watch and engage in the show. Britney Spears was also asked to join the panel.

When asked about the producers decision to have her and Spears join the panel she explained how it's fun because ""its girl power and it brings a lighter energy to the show". Lovato has continuously made comments about women and girls and how strong they are. She has often aimed to empower girls. This feminism is an additional layer to her star image that develops further later in her career.

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Lovato eventually returns back to acting. She was cast in Glee playing a lesbian role. She embraced this role and spoke out about how she thought it was an important feature to the show.

Stepping back into acting Lovato is showing the extent of her recovery. Not only is she becoming an empowered individual she is continually trying to empower others. She hoped to inspire people with this character and let them know they should not be afraid or ashamed.

This particular role shows how Lovato as a spokesperson is becoming her coherent star image, as she is even cast in a role that she can talk about.

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Lovato continued to work hard to establish this new and improved 'Demi Lovato'. In this album her image changes from broken and recovering to starting to embrace herself and creating music that she loved and enjoyed.

The album was a great success revealing that even though her struggles she has a hug fan base. Additionally, by opening up and becoming a spokes person Demi has added another layer to her star image. Which in turn may have increased her popularity.

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Lovato is coherent in the way that she continuously opens up about her struggles. However, she contradicts this star image in her 'Simply Complicated' documentary. This is because within the first seconds of the documentary commencing she addresses the fact that the last time she did a documentary like this called 'Stay Strong' she was actually high on cocaine.

By revealing this she can produce possible tension and scandal that she was lying to her fans and wasn't being her true self the last time she addressed them in this manner. However, this has been carefully placed at the very start of the 1h18m documentary, so by the time the documentary concludes you trust her as individual again. You believe now that she is telling the truth.

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As explained by Poole , authencitiy is another brand value that can be both sold and consumed (2013). Lovato is using her ever developing authentic self as way to keep herself in the public eye. By creating this documentary she is developing a narrative of how she has got to the place she is currently in. She recognises she is not perfect but is always trying to improve herself. The documentary appears like the 'real life truth' of Lovato, and yet throughout the documentary her new album, its songs and upcoming tours are successfully promoted.

Poole, S., (2013). Why are we so obsessed with the pursuit of authenticity. New Statesman, 7.

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Lovato continued to show that despite all that has happened she still has a friendships with Disney stars like Joe Jonas. Continuing to align her image with the 'untainted' image of the Jonas Brothers

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Although all the media platforms were concentrating on Lovato's struggles, she continued to use social media to add to her star image. Above is a collection of tweets where Lovato has intertwined her struggles with the real, authentic, everyday Demi. She not only reached out to fans, but showed her continuing humour and how she is still humble about where she is.

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Lovato was written about in many articles and took part in lots of interviews to continue to raise awareness of mental disorders and the consequences of bullying. She used many media platforms to rebrand herself as a mental health advocate. However, this also helped Lovato's career. She was being talked about constantly for making a stand. Her 'fall' essentially rebooted her 'rise'

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As explained by Redmond:
'No sooner does the celebrity reach the heights and heights of success than they fall prey to drugs, booze, instability, and a career nose dive' ( 2013, p.17)

Lovato's career and star image switched up very soon after it was announced that she was receiving treatment. She was no loner a perfect Disney Channel teenager, but a girl who has mental disorders that needs help.

Lovato changed her style of music to include more mature subjects in order to talk about her struggles. Here is where her rebranding began. Lovato was no longer a innocent, naive, hardworking and perfect individual, but instead a mature, open and authentic celebrity who wants to share her story. To make sure that fans and audience understand who she is and why certain aspects of her life have come about.

In doing this Lovato was offering herself up as a place to discuss mental disorders. With a huge platform she began to turn her struggle into her star image, this is who she is and she is willing to fight and speak out for any who Identifies with her.

Redmond, S (2013), Celebrity and the Media, Palgrave Macmillan, Basingstoke. Available from: ProQuest Ebook Central. [28 January 2020].

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Before entering the treatment facility, Lovato continued to be a intertextual individual. She continued to play her roles as the young, perfect and innocent individual on Disney Channel with 'Camp Rock 2: The Final Jam' and 'Sonny with a Chance'. However, Lovato's image stared to slightly mature when she played a schizophrenia teenager in 'Grey's Anatomy'. This movement into a more mature acting style was put on hold, when she decided to put her acting career on a break and step away from being on screen.

In doing this, Lovato was also stepping away from that particular 'star image'. She was moving away from a perception of her that has been created, marketed and sold by Disney Channel for numerous of years.

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In order to obtain her status Lovato's image had to be kept perfect and consistent. She needed to be what everyone wanted her to be. As expressed by her manager Phil " she was living two lives"

At this time Lovato's career and authentic self couldn't have been more opposite. However through control of the media her team were able to cover up her behaviour that was going to taint her image.

Lovato expressed how she didn't care anymore about her career or about herself, her friend expressed that 'she was on the road to suicide'

However despite all of this happening, fans and the media were not aware. Her 'perfect' image remained untainted until she had to go and live in a treatment facility to receive help.

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Lovato's star image was consistent with other stars such as the Jonas Brothers, Miley Cyrus and Selena Gomez. Alining themselves with one another helped to sustain each of their images. They were role models, what every young fan wanted to be. They were hard working, successful and talented. They were not only this power group, but a power group that cared. Once each of their careers were fully established they produced a song with Disney Channel to raise money for charity. This not only bettered their image, but also bettered Disney Channel's image. A song produced to help those suffering also helped those who produced it.

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Following 'Camp Rock' Lovato's singing career was on the rise. She signed onto Hollywood Records and then continued to tour with the Jonas Brothers and released her first ever album. Her star image was consistent in both her singing and acting career, she continued to be this 'sweet' girl with amazing talent.

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Lovato's quick rise to fame enabled her to become a great marketing tool.

As explained by Turner: celebrities 'are a financial asset to those who stand to gain from their commercialisation' (2004, p. 4)

Disney Channel were aware of Lovato's likability and thus used her throughout their productions. However this relationship benefited the both of them, with Disney Channel producing successful films and TV shows and Lovato being seen continuously onscreen.

Turner, G (2004),  Understanding celebrity, SAGE Publications Ltd, London, viewed 19 February 2020, doi: 10.4135/9781446279953.

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Lovato's acting career progressed to Disney Channel staring in 'As the Bell Rings' but her career took off when she was cast in 'Camp Rock'  soon after. Within both these media texts, Lovato continued to play a young, lovable and innocent individual.

This was the rise in the individuals celebrity cycle (Redmond, 2013), it was said she became a household name very quickly.

Throughout all the different films and shows Lovato was involved in, her star image was consistent with that seen on screen.

Redmond, S 2013, Celebrity and the Media, Palgrave Macmillan, Basingstoke. Available from: ProQuest Ebook Central. [28 January 2020].

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"celebrities are desirable and desiring; they exist as models of perfection, and yet they are often also damaged" (Redmond, 2013, p.4)

Redmond, S (2013), Celebrity and the Media, Palgrave Macmillan, Basingstoke. Available from: ProQuest Ebook Central. [28 January 2020].

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Behind the scenes in the early stages of her career 

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Behind the scenes in the early stages of her career 

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In her documentary Demi expressed that it wasn't easy starting out. Hard work, time and effort was the key to getting the small acting roles.

Lovato expresses here that she had her struggles at a very young age. The 'real' young Demi was depicted here. It effectively highlights her ability to stay professional and push through in order to obtain work.

Additionally, it contradicts the star image created at this time. Lovato was depicted as this 'perfect' and 'innocent' young girl.

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Lovato started her career as a young actor. She often played small roles as a young, lovable, innocent, funny and naive individual.

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The Final part of the documentary gives back to fans 

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The Final part of the documentary gives back to fans 

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Lovato: "I know what music can get you through, or what music can do emotionally for somebody because I have experienced it myself and I wanted to create that for other people, there is nothing more beautiful then being able to connect with people through music in my eyes"

From here there is a combination of many of her fans singing one of her songs

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The penultimate part of the documentary if dedicated to her new song released in 2017
"Tell me you love me"

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Lovato wanted to be close to her fans so she did a house party like tour instead of arena tours

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A montage was created in the documentary to show Lovato's funny side, essentially trying to show that she is just like everyone else.

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Lovato: "there is like a certain stigma around a women having casual sex, and for me I just feel like its my body, and its my choice and its exciting and its a connection with somebody and its fun"

However, why did she need to be filmed in bed while saying this?

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Lovato wanted help to pick our her outfit for her date, she was nervous and giddy

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"I am on a dating app for both guys and girls, I am open to human connection, so whether that is through a male of a female it doesn't matter to me"

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Lovato: "The gym really helps and I know I would be in a dark place without it".

Danielle Martin about jiu jitsu:
"Its empowering and I watch her light up"
... "I hope to god to see her into her thirties and to put a black belt around her waist one day.

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The pair broke up because she said she needed to learn to live alone and not rely on other people to look after her.

Lovato:"When I feel lonely, my heart feels hungry and thats when I start binging, and I don't know how to figure out how to be alone"

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"what no body knows is while she was a judge, she was living in a sober apartment with roommates, she is having to do chores, has no cell phone, she is completely and totally submitted to the process of recovery"

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"if Phil walks we all walk"
this was the turning point for Lovato when she realised she was about to lose everyone.

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Lovato: "I just didn't care"

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"I wasn't working my program, I wasn't ready to get sober" 

# data[].attributes.subject
"I wasn't working my program, I wasn't ready to get sober" 

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Lovato: " I was using daily"

"She was on the road to suicide"

"id lie straight to their faces"

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Lovato: "I manipulated him into telling me who it was"

Lovato was so angry that people had found out , so once she knew who told her her she became extremely angry

"I turned around and Demi had punched her back up dancer in the dance"

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People started to detect that things weren't quite right 

# data[].attributes.subject
People started to detect that things weren't quite right 

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"All of a sudden she had to be this role model"

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"All of a sudden she had to be this role model"

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Phil: "I don't think she was ready for that"

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Phil: "here she was, she had to be squeaky clean on the Disney Channel"

"And once the camera stopped rolling she was living another life, she couldn't really be herself and be a normal teenager"

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Lovato: "all of a sudden I was on your, writing songs for my album with the Jonas Brothers, and then I was on a tour of my own"

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"Staring on camp rock was Demi's big break" 

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"Staring on camp rock was Demi's big break" 

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Phil: "it was just a massive franchise that Disney had put everything into"

"It was like over night she became an household name"

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"There was actually a lot of pressure to find Jobs"

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"There was actually a lot of pressure to find Jobs"

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Lovato: " we tried really hard to get an agent, we couldn't get an agent"

Mother: "Then one day she got barney"

Lovato: " I was constantly working on music and acting, I was taking lessons any time I could"

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Lovato:
" I was depressed at a very young age , fascinated with death, wondering what it would be like Mohave a funeral, I never knew why I would think so darkly"

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Lovato:" My dad was an addict and an alcoholic"

"I guess I always searched for what he found in drugs and alcohol, because that fulfilled him and he chose that over his family"

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Lovato: "My first time doing coke I was 17, working on Disney Channel"

"I was scared but I did it always, and I loved it"

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"we started drinking fairly early, to me it was like, we are just having fun. We're kids, everyone is doing it, so we are going to to. Little did we know that there was going to be like this downward spiral "

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"The last time I did an interview this long I was on cocaine"

Within seconds of the documentary starting Lovato reveals that the last time she produced a documentary like this she wasn't sober, but was talking about her recovery.

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2017
Lovato released a Youtube original documentary to show the 'truth' behind her struggles. She provides incite from the early stages of her career up until 2017

https://www.youtube.com/watch?v=ZWTlL_w8cRA

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2020
Demi went on to singing the national anthem at the NFL super bowl. Ten years prior to this performance she had tweeted that one day she was going to do this.
https://www.youtube.com/watch?v=mir15oAKXtg

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2020
This was the first time Lovato took to the stage since her overdose. She sang "anyone" and was very emotional throughout her performance.
https://www.grammy.com/grammys/news/demi-lovato-releases-live-grammys-performance-new-song-anyone

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2019
EW released and article explaining that Lovato had been cast as a guess star in the next upcoming season of Will & Grace.
https://tvline.com/2019/12/27/demi-lovato-will-grace-video-scene-jenny-surrogate-mother/

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2019
It was revealed in 2019 that Lovato has joined a cast for the first time since Glee in 2014. The movie is a Netflix original called Eurovision
https://ew.com/movies/2019/08/20/demi-lovato-joins-will-ferrell-eurovision-netflix/

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2019
Lovato posted in on instagram to show her fans that she had just signed with a new manager called Scooter Braun and said "she couldn't be happier"
https://variety.com/2019/music/news/demi-lovato-signs-scooter-braun-manager-1203212073/

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2018
Lovato relapsed in 2018 and was hospitalised. She had overdosed. As a result she cancelled one of her tours.

ABC news released the 911 call to her house, where the woman on the phone asked for "no sirens"
https://www.youtube.com/watch?v=EI5SPYt1qo0

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2018
Lovato has deleted all of her instagram posts up until 2018.

This is one from 2018 showing her with no make up and  sweaty hair after doing jiu jitsu
https://www.instagram.com/ddlovato/?hl=en

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2018
Lovato performed  at an anti-gun violence rally in march 2018.
https://www.billboard.com/photos/8259229/march-for-our-lives-see-pics-of-miley-cyrus-demi-lovato-more-at-the-rallies

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2018
Lovato released a song called 'Sober', which talks about her demons. The lyrics discuss how her substance abuse has affected family, friends and fans.
https://ew.com/music/2018/06/21/demi-lovato-sober-song-video/

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2018
Lovato used her sold out tour to advocate CAST. The program that helped her get better and stay sober
https://demilovato.fandom.com/wiki/Tell_Me_You_Love_Me_World_Tour

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2012
A one hour documentary where Demi Lovato opens up about her private moments and her recovery from her eating disorder
https://www.imdb.com/title/tt2294563/

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Lovato collaborated with the Fabletics sportswear brans to support the United Nations' initiative, Girl Up
https://www.shape.com/celebrities/news/demi-lovato-fabletics-new-fall-collection

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2017
By 2017 Lovato had made it onto Times most influential people list. They said they following:
'Demi Lovato is a remarkably talented artist and performer. But her courage, honesty and willingness to use her own experiences to help others are what make her a true star.'
https://time.com/collection/2017-time-100/4736200/demi-lovato/

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2017
Lovato promoted this documentary on her facebook, saying the following:
'I am excited to unveil Beyond Silence, a Be Vocal documentary. Through #BeVocalSpeakUp, I’ve been introduced to so many inspiring people who want to use their voice to help others, and Jeff, Lauren, and Lloyd are no different. I’m honored to help share their stories and hope you’ll be inspired to share yours. '
https://www.bevocalspeakup.com/be-vocal-documentary.html

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2015
Lovato received the Rulebreaker award at the Billboard Women in Music event.

In a interview posted on YouTube after receiving the award saying: " it's not about being the role model that is perfect, it's about being the type of role model thats honest and relatable that people can look to for advice and inspiration.
https://www.billboard.com/articles/events/women-in-music/6813829/demi-lovato-billboard-women-music-speech

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2015
Demi Lovato and Nick Jones tour together for the 6th time.

“Demi and I, we’re business partners [and] obviously have a long history of being friends, but the key for us was about living in this moment” Jonas said during their joint Good Morning America appearance. “Taking a step out individually over the last year and a half, two years, growing with our fans, and saying if there’s ever a time to do it, it’s now, to come together and do this tour.”
https://www.rollingstone.com/music/music-news/demi-lovato-nick-jonas-annouce-joint-future-now-tour-51218/

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2017
Lovato's 'Cool for the summer' was a huge success peaking at 11th place in the Billboard Hot 100. However, she received some backlash for the song and the use of bisexuality.

Halsey in her interview with Paper Magazine explained that " too many heterosexual pop stars exploit bisexuality in their music. " She used 'Cool for the summer'   as an example.

Demi took to twitter saying that:
You know a song is a hit when people are still talking about the lyrics two years later. #shhhhdonttellyourmother

She also said in  Alan Carr: Chatty Man in 2015. "All of my songs are based off of personal experiences. I don't think there's anything wrong with experimentation at all."

https://www.refinery29.com/en-gb/2017/06/200057/demi-lovato-subtweet-halsey-bisexuality-cool-for-the-summer

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Lovato speaks out about her relapses and how how she was pushing her boyfriend away.

"The only times we ever broke up were when I was relapsing, whether it was drugs or in a bad place and rebelling against everybody, not just him ... People say that relapses happen before you use.
https://www.cosmopolitan.com/entertainment/news/a44051/demi-lovato-september-2015/

# data[].attributes.body
https://www.cosmopolitan.com/entertainment/news/a44051/demi-lovato-september-2015/