# data[].attributes.body
A slow Approval process kills the business. Mac and dick were taking a lot of time. this was a burden. main reason taht ray was pissed.

# data[].attributes.body
ray was all about improving efficiency even when he was selling milk shakes maker.
Reduce waiting time.

# data[].attributes.body
Ray want to sell the value and emoitions of Amrirecans by representing  American flag, their life style and churchs not  just food items. For that we targeted families.

# data[].attributes.body
Finance is backbone. Consult fianancial experts before getting into

# data[].attributes.body
Real estate
By advice and idea of financial advisor he started buying land of franchisees so legally main owners of McDonald's will not have any rights to talk or take any actions about that. So we can legally earn profits. So we started with franchisees corporation and later changed to McDonald's corporation.

# data[].attributes.body
for a brand like McD opertaional cost was high. It is usuallay high.It is difficult to break even

# data[].attributes.body
Tennis court scene. Properly train the employee on a system and experiment

# data[].attributes.body
ray parsied an employee who did good work. He made sure to remember the name. That person eventually became the director of McD

# data[].attributes.body
New proces:
To make cost efficient and time efficient he came to know about instant milkshake powder which he tried instantly at a frachise and found good results.

# data[].attributes.body
Tennis court scene-- spend 6 hours on just planning and optimizing the layout for best efficency.

# data[].attributes.body
for mass production , assemply chain is the best profitable option.

# data[].attributes.body
Ray wanted the name McDonalds/. Brand value of name. He could steal the method but he wanted the name.

# data[].attributes.headline
Ray was more concerned about quality in providing the services to their customers. 

# data[].attributes.subject
Ray was more concerned about quality in providing the services to their customers. 

# data[].attributes.body
Mac prothers niched down to one product that was doing the best. they didn't try to be everytrhing. Burger, fries, soda. Remove the things that dont work and focus on what does. be an expert in that.

# data[].attributes.body
McDonald's brothers wanted their customer to have  their order in 30 sec not in 30 mins so it helped them in high sales

# data[].attributes.body
Cordial way of treating customers.

# data[].attributes.body
1. Increase the supply, the demand will follow.
2. Focus on what sells.
3.not just different, it must be better.
4.symphony of efficiency, not wasted motion.

# data[].attributes.body
Finding the opportunity:
Ray was  a unsuccessful sales man and owner of a milkshake mixer company so we traveled a lot of places and restaurants and drive-in so every place we is noticing the behavior or customers and vendors administration process. So it helped him to overcome the franchisees obligations .

# data[].attributes.headline
clear cut contract with full control on franchises

# data[].attributes.subject
clear cut contract with full control on franchises

# data[].attributes.headline
full knowldege on contact before accepting

# data[].attributes.subject
full knowldege on contact before accepting

# data[].attributes.body
Powdered vanilla Flavour milkshake