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By:
Arianna Sierra,
Marin Stamer,
Georgia Polychroni,
& Ben Pressly

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Putting ourselves in their shoes made us notice:

1. There is a lack of education (28% illiterate according to UNESCO).

2. There is a lack of job opportunities due to frequent storms and industrial exploitation from first world countries.

3. Pollution (especially in the form of garbage) is a problem that greatly affects their ecosystems and standard of living.

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In Southeast Asia (specifically Vietnam) a central problem that contributes to their poverty is unemployment. Another central issue they face that inhibits their quality of life is the abundance of garbage in their environment. How will we incorporate the two into entrepreneurship?

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We are going to create a brand and product that will allow us to employ the people of our region. They will be paid to collect trash and create art with it so that it can be sold. Their art can include...

Jewelry

Bracelets

Earrings

Dream catchers

Key chains

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After ideation we were left with these questions:

How are we going to sell these products?

At first, we wanted to target online first world countries by using charity and art as our main marketing aspects.

How are we going to make a profit right away?

After some research and discussion, we realized that the best way to immediately fund this process and employ these people is to take advantage of the tourist market already in place

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Where is our target market?

Our target market includes at first, the tourist market already in place for this country which allows us to make an immediate profit while also not having to worry about shipping costs. Once we profit enough from this aspect, we can add to our online store and sell to a targeted first world consumer market.

How can we efficiently turn garbage into sellable artwork?

The creative process is easier than one might think. Once cleaned/sanitized, one plastic bag can be made into four or five dreamcatchers. Furthermore, if plastic bags are not available, a variety of other cloth and trash can be used.

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Dream catcher

The border is a handle of a paper bag

The web on the inside is string/cloth/rubber bands

The “feathers” are ripped pieces of clothing/ plastic bags

Each of the above materials can be replaced with a variety of other materials if not available.

Sizing/Pricing:

Small- $8- 187,604 VD

Medium- $12- 281,406 VD

Large- $16- 375,208 VD

We will target tourist areas, and eventually develop an online store marketing first world country consumers.

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We aspire to gain support, resources, and protection for our employees and our company by working with the United Nations and/or Peace Corps, working together to improve poverty and pollution within Vietnam.
We will make a name for ourselves in helping employ those in poverty while also cleaning the environment.

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Any Questions?