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Changing consumer needs
      
        
          
          
        
      
    

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Changing consumer needs
      
        
          
          
        
      
    

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Extreme adventure holidays. Extreme adventure vacations & holidays. World's best responsible & ecotourism extreme adventure holidays

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Extreme adventure holidays. Exhilarating extreme adventure holidays & vacations from the Arctic to the Sahara. With leading responsible extreme adventure specialists

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Last updated at 15:19 24 March 2008

Cash-strapped consumers are likely to console themselves with short city-break trips, according to a new report.

Travel to towns abroad soared after the "Black Monday" world currency collapse of September 1987 and the same could happen now, the report from Post Office travel services said.

Cities such as Krakow in Poland, Tallinn in Estonia, Riga in Latvia and Dubrovnik in Croatia are among those predicted to grow in popularity this year, for many of the reasons that people flocked to Barcelona, Prague and Dublin in the late 1980s and 1990s, the report added.

Post Office head of travel Helen Warburton said: "It's all about cost. After Black Monday, many people had to cut back on expenditure and there was a strong growth trend in two or three-night short breaks.

"It was much cheaper to go on two or more breaks during the year than to take a two-week holiday. With a credit crunch widely forecast, UK holidaymakers may well follow the same route this year."

She went on: In the 1980s there were two significant factors in the expansion of city breaks.

"The emergence of low-cost carriers and a big increase in flights from regional airports brought many more cities within easy reach. With expanding services from a greater number of low-cost carriers today, UK holidaymakers now have even more choice."

Paris is still the most popular city break destination for Britons and has held its top position for 15 years.

Barcelona is in second place, with Dublin third, Amsterdam fourth and Prague fifth.

Short breaks to eurozone cities still dominate - taking eight of the top 10 places - but the Post Office warned holidaymakers to be prepared for the pound in their pocket to buy less in these cities.

It said sterling had slipped by 11% against the euro since last March. Visitors to Prague will feel the pinch even more, because the pound has fallen by 22% against the Czech koruna. Only in New York - a new entrant to the top 10 - will the pound stretch further.

Of the Eastern European cities, Budapest is likely to offer best value to UK visitors this year as its currency, the forint, has strengthened least - by 8% - against sterling.

In Krakow, which has benefited from the biggest increase in the number of flights from UK regional airports, the pound will buy 19% less than a year ago.

Ms Warburton said holidaymakers should not be deterred. She said: "Costs in Eastern Europe are generally lower than in the western cities so the price of tourist items like drinks, meals and souvenirs should be less.

"And people planning a break in the eurozone can pick places like Lisbon and Berlin where the cost of living is cheaper."

These are the most popular short-break city destinations for Britons:

1. Paris

2. Barcelona

3. Dublin

4. Amsterdam

5. Prague

6. Rome

7. Bruges

8. Paris Disneyland

9. Venice

10. New York

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Boom in short breaks for hard-up travellers

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Last updated at 15:19 24 March 2008 Cash-strapped consumers are likely to console themselves with short city-break trips, according to a new report. Travel to towns abroad soared after the "Black Monday" world currency collapse of September 1987 and the same could happen now, the report from Post Office travel services said.

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The Travel Foundation is a charity that develops

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We want to encourage visitors to explore Sal, through the improvement of...
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Last month I visited Saint Lucia and was delighted to attend our first Lionfish Workshop for chefs and hotel managers, which was attended by around 20 people
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We want to encourage visitors to explore Sal, through the improvement of... Continue Reading We aim to increase the craft traders income through training, and by...

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News articles, Websites that demonstrate this factor at work

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News articles, Websites that demonstrate this factor at work

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This is because, according to new research conducted by Teletext Holidays, the average person in the UK goes on two breaks every 12 months.

Overall, this equates to people taking 121 trips between the ages of 18 and 78.5.

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For the Galapagos islands they get 160,000 tourists each year.

According to a 2012 survey, the ‘green’ travel trend is gaining momentum among TripAdvisor members, as 71% said they plan to make more eco-friendly choices in the next 12 months compared to 65% that did so in the past 12 months.

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the adventure travel market has accelerated at a 65 percent yearly rate since 2009.

The study estimates the value of the global outbound adventure travel sector to be US$263 billion, excluding airfare.

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Recent trends in relation to this factor

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Recent trends in relation to this factor

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As leisure time increases and disposable income rise, the 'second holiday' has developed. Skiing became popular as a second (winter) holiday from the 1970s, and in the 1980s the short break market developed.

This will impact T&T because the more people going on a second holiday will boost tourism in different countries all year round; making tourism a steady income for that area e.g. The Alps.

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The traveling public is becoming more environmentally aware, as we see the damage that can be done to popular holiday destinations. Tour operators have responded to this and many brochures will make a statement about what they are doing to support local communities.

This will impact T&T because the more people who travel that are environmentally aware they may change their travel methods, e.g. flying with an environmentally friendly airline.

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What the Factor is and how it impacts T&T

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What the Factor is and how it impacts T&T

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These have been developed to cater for a range of interests. Activity and Adventure holidays have become increasingly important, especially those that include activities such as white water rafting or scuba diving.

This will impact T&T because it will mean that more exotic places that offer adventure holidays will be getting more tourists; impacting on their tourism income and place on the Butler Model.