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Tricks is a food, specifically snack brand that produces baked potato chips. They are very practical, consisting of only 5 chips per packet— yet it fully satiates one’s cravings. They come in many different flavors, such as bulgogi, rendang, barbeque, and more.

My target audience is somewhere in the range of 10-30 years old. They are the ones who are currently the most active in society and have a lot of interests. Some like to purchase cheap snacks for their school lunch, and some need a snack companion when they’re working late or in the middle of a meeting.

From the flavors of the chips, the texture and taste rolls nicely in your tongue. Everyone of every ethnic background would be interested in these potato chips.

Nowadays people are interested in non-GMO, gluten free, low calorie biodegradable products, and I am aiming to make the packaging made out of cassava. Perfectly safe for the environment and it ensures buyers to be guilt free.

The packaging they have now is quite simple and modest, and it comes in a variety of colors according to the flavors. It sends the correct message to buyers as it is straightforward to what is contained inside. The only thing that isn’t in it is the picture of the chips, which is okay because when people think of “baked potato chips” Tricks will be the first thing that comes to mind. I will make the packaging inspired by the original design, but I will add my own touches to it.

The current packaging is as simple as it is because it’s only a thin, rectangle plastic. You can easily open it because there’s a zig zag pattern on top. If there were more chips inside, let’s say about 10, I would add a zip lock on it so air wouldn’t make the chips bad once it’s opened.

The current material used is plastic, so it holds the contained product nicely. What I don’t like is that there’s too much plastic used in one box— since you can only buy per box containing 10 packets, there will be a lot of trash and waste laying around that will take years to disappear. I would really like it if it were made out of something recyclable.

The current packaging makes buyers interested because it’s very appealing, doesn’t look like it’s an Indonesian brand, doesn’t look like other Indonesian snacks, and makes the audience think it's a good quality snack.

Tricks is a very good children’s snack because they don't have as much MSG as other salty snacks. It’s practical and a perfect size for one, and I guarantee that the taste fits perfectly with everyone’s tongue.

Even though it’s amazing as it is, with a good choice of font, color palette, and animation, I would like it if there were more chips inside, with a zip lock system, and made from 100% recyclable materials.

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BRAND IDENTITY:

Mihoyo is a gaming company founded by Cai Haoyu Liu Wei, in China. Mihoyo provides multiple games such as Genshin Inpact, Honkai Impact, and Tears of Themis. Aside from their games, Genshin Impact has a merchandise store filled with game-themed products and items. Mihoyo is known for their highly successful game, which is Genshin Impact. It is known for many aspects aside from gaming; graphics, scenery, the cultures portrayed within the game, and many more. Their logo consists of basic colors of white and blue.

MARKET:

Mihoyo targets youthful, young gamers who are typically age 12 to above. Both in-game and merch-wise, people of any age are willing to purchase from the company.

MATERIAL:

The Jumpy Dumpty Mug is made out of glass, and is 11x15 cm in size. The packaging consists of cardboard and plastic, and when shipped to the customer's place, extra packaging such as bubblewrap and plastic is used to prevent the product from breaking. The packaging itself is iconic and unique due to its graphics and product symbolization.

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Potato chips in a can (working on the google docs)

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What is it?
Baskin Robbins is an ice cream company that focuses on creating ice cream with unique flavor, as well as ice cream cakes for birthday parties.

Their Logo
They use the color Blue and Pink as a symbol of fun energy. They also uses the logo color for the theme of their shop, as the spoon that they give you for a sample is usually pink. The huge BR with Blue and Pink can also be read as 31, which signifies the different flavours they give you.

Market
Their market or target audience is focused on urban places, and given to all genders. As baskin robbins shops are usually more expensive than other ice cream brands in Indonesia such as Walls, they tend to target higher income people.

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What is it? It is a brand that specializes in selling second hand vintage clothes

Market: Vintage clothing enthusiast

Material: The clothes are usually made out of cotton but shipped using plastic and manila

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Tango - banana milk

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Brand Identity: Hikari is a fish food company that offers balanced nutrition for aquatic pets like fish and turtles. Hikari focuses to develop the fish diet through the study of their nutritional needs and benefits.

Market: Aquarists/Fish keepers

Material: The packaging is mostly plastic.

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What is it for: The product is a face mask. The face mask to protect people from viruses.

Market: The product is for people from children to adults who have middle income in the big city.

Material: The material from the package is made from cardboard. It is strong and light. The box has a locking mechanism to close the lid. So it still protects the product after we open it.

Google Docs:
https://docs.google.com/document/d/1ifasiFNfDjEWs8ezicsuGk28r8pdfNSUgBoN421OSZk/edit

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Brand: Doritos is an American brand of flavored tortilla chips produced since 1964 by Frito-Lay, a wholly owned subsidiary of PepsiCo.

Name: The term dorito is a contraction of doradito, a spanish word meaning "little fried and golden thing" in english.

Market: Doritos have been advertised heavily in Super Bowl. According to Thomas L. Harris's Value-Added Public Relations, "the most-used single video news release of 1995" was a Doritos Super Bowl Commercial featuring recently defeated US state governors Mario Cuomo and Ann Richards.

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Jumpy dumpty mug (outer packaging only, sorry typo at title TT)

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Brand Identity:

Milk Bar is a chain of bakeries in major cities across the U.S founded by chef Christina Tosi of Momofuku Restaurant Group. Milk Bar first opened in the East Village in New York City, but now has locations in Washington DC, Toronto, Las Vegas, Los Angeles, Boston, and more. Milk Bar’s vision is to bring their products to dessert enthusiasts everywhere, using simple ingredients to create transformative dessert experiences. Tosi’s goal of the business is to build a Milk Bar empire, but maintain its authenticity, by stocking supermarket shelves with unique products and opening up Milk Bar stores in cities with fanbases.

For their logo, they use the colors black and white.

Market:
In terms of its customers, Milk Bar wants to reach people in various ways, targeting multiple consumer bases. Milk Bar’s target market is all dessert enthusiasts, but at this point in time they target mostly younger generations through social media and an online presence. Currently, Milk Bar has a large social media following made up of young and energetic consumers ages 18-35.

Material:
For each dessert, Milk Bar has a different packaging material such as a tin packaging for cookies, but for the one shown in the picture above, the packaging is made out of carton.

Product details:
Milk Bar sells desserts and treats like cakes, pies, cookies, cake truffles and ice cream. They also sell the gluten - free ones.

Google Docs:
https://docs.google.com/document/d/1KV985csn0eqeTd-eUm2aaLnC8yxDU3n-22G0wAG_af0/edit?usp=sharing

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What is Girlologyshop?
Girlology is a UK based online shop that was created by a 21-year-old student, Casey Kilvington. Girlology sells various rings and earrings through the shop’s website, Instagram platform, and occasional popup shops. The shop also ships worldwide.

Brand Identity
Girlology is known for its eccentric and colorful jewelry and bright tones throughout its online social media pages. From their website to the logo, an arrangement of bright colors can be found anywhere.

Market
Girlologyshop targets the younger age group from 12-25 years old or teens to young adults in the United Kingdom. As the rings may seem slightly eccentric, they target those who have a bolder fashion style and aesthetic.

Current Packaging Material
Girlologyshop packages their rings in a small tulle jewelry pouch along with tissue paper, a purple box, and their logo pasted on the said box. There are not many images or aspects that may distinguish the product from other similar brands through its packaging as it is kept relatively general. Though it fills in all the requirements for suitable packaging, it can be better.

Product details

Girlologyshop sells clay rings, a trending fashion item is made with polymer or air-dry clay. These vibrant and colorful rings can be found in various sizes, forms, and colors. The shop also offers beaded jewelry and earrings.

Document link:
https://docs.google.com/document/d/11tZPCsnVpBJmBFsqrWr7ojXXCbm8l5cE5Wt0sYHYTOI/edit?usp=sharing