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All marketing communications must share the same standards of truth.

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to end poverty and hunger, in all their forms and dimensions, and to ensure that all human beings can fulfil their potential in dignity and equality and in a healthy environment.”

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This relates to the wellbeing of the planet in regards to tackling issues such as climate change to ensure wellness of future generations

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Lessening violence and ensuring access to the institutions of justice in an equitable manner. Goals 10 and 16 are of particular relevance, reduced inequalities and peace, justice and strong institutions.

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Advertising is clearly distinguised from news and entertainment content.

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SDG's were set up by the United Nations in 2015 as a universal call to action to end poverty, protect the planet, and ensure that by 2030 all people enjoy peace and prosperity.

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the SDGs aim is to ensure that all humans beings can enjoy prosperous and fulfilling lives and that, economic, social and technological progress occurs in harmony with nature

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They are all interrelated and mutually supportive - none of them can be achieved in isolation, without the support of the other goals

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They are all interrelated and mutually supportive - none of them can be achieved in isolation, without the support of the other goals

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"a spirit of strengthened global solidarity."

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Consumers should be treated fairly based on the nature of the product. (marketing to children)

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Social criticism is when the consumer responds negatively to marketing techniques which marketers use to gain advantage such as:
- High Prices
- Deceptive Practices
- High Pressure Selling
- Poor Quality, Harmful/ unsafe products
- Planned Obsolesces
- Poor service to disadvantaged customers

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Number 1: No poverty

Number 2: Zero Hunger

Number 3: Good Health and Well-Being

Number 4: Quality Education

Number 5: Gender Equality

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Marketers must comply with regulations and standards compiled by government bodies.

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The Privacy if the Consumer should never be compromised

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Ethics should be discussed openly and honestly.

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Marketing professionals abide by the highest standard of personal ethics

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Marketers should be transparent about who the pay to endorse their products.