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Tate McRae - friends don’t look at friends that way (Lyrics)

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Facebook's Cambridge Analytica data scandal, explained

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Were you Affected By the Facebook Analytica Scandal (Podcast)

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Were you Affected By the Facebook Analytica Scandal (Podcast)

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Were you affected by the famed Facebook/Cambridge Analytica scandal?  (The 3:59, Ep. 383)

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We have been reading and hearing a lot lately about the huge scandal of Cambridge Analytica. Thus, due to the fact it got viral, many questions started coming up on our minds regarding this topic on: Why did it happen? How did Facebook react to it? And etc....

The scandal was caused due to a research that started out in Cambridge Analytica. This research had the ability to predict people's personality traits by reading and studying their Facebook profiles, interactions and engagement. "The data firm started partnering with U.S. political campaigns around 2015 with the promise that it had the ability to do what it called "psychographic" targeting, which allowed Cambridge Analytica to create psychological profiles to "effectively engage and persuade voters using specially tailored language and visual ad combinations" that appeal to each person on an emotional level, according to Cambridge Analytica's website (Glaser,2018)". The data was gained using a personality app, "thisisyourdigitallife", which was built by Dr. Aleksandr Kogan. Although the project promised Facebook users that the data collection was used for research purposes. However, the data was given to Cambridge Analytica, which had funded the development of the app. Thus, "after Facebook learnt that the company hadn't deleted Facebook users' data that it obtained in violation of the social network's policies; it announced that Cambridge Analytica got suspended from its platform (Glaser, 2018)."

This scandal caused Facebooks users to be worried about their privacy, personal date, etc... Therefore, one of the questions that this scandal opens up is: Is it safe to trust a large private corporation with all of our personal data? The answer is "no", because although these large corporations ensure us the safety of our privacy and data by "earning our trust when giving specific explanations about the security controls they use to protect the data they manage (Ryoo, 2016)" it can't be guaranteed and the biggest example is the Cambridge Analytica and Facebook scandal. Therefore, should Facebook be regulated in a more strict way by the government? It seems that it should due to the fact that Facebook is considered one of the main corporations that have the most data concerning many people around the world. Thus, it is seen that Facebook should put more effort in regulating and securing the data it has. For instance, the owner of Facebook, Mark Zuckerberg, explained the steps the company will undertake so it can deal with the scandal they faced. He stated that "Facebook is going to audit apps that had "access to large amounts of information" prior to 2014. Thus, the company is going to "restrict developers' data access even further to prevent other kinds of abuse (Price, 2018)."

My opinion is that corporations as big as Facebook should try to have more control in keeping their users' data safe. Thus, such a thing is mandatory and should have some governmental control in order to prevent any data breach that might affect the public negatively from occurring.
Resources:
Ryoo, J., & Information Sciences. (2018, April 27). Big data security problems threaten consumers' privacy. Retrieved from http://theconversation.com/big-data-security-problems-threaten-consumers-privacy-54798

Glaser, A. (2018, March 17). The Cambridge Analytica Scandal Is What Facebook-Powered Election Cheating Looks Like. Retrieved from https://slate.com/technology/2018/03/the-cambridge-analytica-scandal-is-what-facebook-powered-election-cheating-looks-like.html

Meredith, S. (2018, March 23). Here's everything you need to know about the Cambridge Analytica scandal. Retrieved from https://www.cnbc.com/2018/03/21/facebook-cambridge-analytica-scandal-everything-you-need-to-know.html

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We have been reading and hearing a lot lately about the huge scandal of Cambridge Analytica. Thus, due to the fact it got viral, many questions started coming up on our minds regarding this topic on: Why did it happen? How did Facebook react to it? And etc....