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The lecture introduces movies from five aspects, including actors, the genres, the narratives, the directors and the language. Movie studios hope to use stars to build imaginations to bring audiences into cinema. Stars strengthen the roles play and form a strong relationship with the audience. Film genre means type of films. Movie stories have plot and characters. Besides, the style of films can be changed. However, the genre may change over time. Music and surroundings can change the scope of the story. Time is another element in the narrative, so they can construct a story on the plot. The director at the film as the film’s author. Universal language can overcome some of the misunderstandings of the film itself.

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Group members: Rui Pang & Ruyi Liu & Yanxin Fu & Jingxuan Sun

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Summary:
Some films do not have the right to watch are shown online. However, the online format does not offer audiences much choices. It is true that online viewing has increased choices and the number of films has increased, but there are still some audiences cannot see them. According to a sample analysis of 119 such films, the online market has created more distribution opportunities for films than the cinema and DVD/ Blu-ray markets.But while the number of professional films is growing, audiences still don't have access to 26 percent of them, and online viewing is likely to be more limited. In the film industry, if a selling company can't sell distribution rights, they can partner directly with a video-on-demand platform or content aggregator. Even so, if the publisher doesn't sell it, the selling company usually can't work directly with VOD or content aggregators. Although the investment cost of online movies is very low, the return on investment is very limited. Eventually, Films are distributed in a wider range and audiences have unlimited choices. Sales companies promise that films can be played on the transactional VOD platforms. Policymakers can enhance consumers choices by funding to encourage cultural diversity. Good films are limited but the age of Internet are limitless.
Study group: Rui Pang & Ruyi Liu & Yanxin Fu & Jingxuan Sun

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Test 1: How about making a film accessible? How easy is it for viewers to access different film productions? Is it similar in all countries? In some? Or maybe you believe there are major differences between countries and /or within countries? What does film accessibility depend on? Is money the only factor?

Sometimes an accessible film may not be a good choice. Comparatively speaking, some movies become classics because of its meaning. However, filmmakers can make different movies for different groups of people. Nowadays, there are more and more kinds of movies , so it is much easier for people to contact different kinds of movies. Besides, some film and television software also contains many different films, and the classifications are very clear. In terms of film restrictions, it may be different in some countries. Some countries require the audience’s age, but it seems not very strict in China. Access to some films is in the hands of organizations that review the content of films. Money is a factor, but not the only one. The focus is still on the content of the films.

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What, in your opinion, makes a film popular? Is it down to the cast? The director? The budget spent on it? Advertising? Something else? Or maybe it's a combination of features? Are popular films good? Why / why not?
Some of the key factor:
1. Customers: a popular actor with star power can have a lot of positive impact on a movie.
2. Movie makers: Good filmmakers have good ideas and special insights into how movies are made.
3. The profession movie critics and general public: Some public feedback can have a big impact on the film's reputation.
4. The number of screens: The number of screenings is directly related to the number of screenings, and a small number of screenings will inevitably reduce the box office.

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Discuss the following questions in groups:

1. What are the advantages of living in a city where there are people from many different cultures?

Living with people from different cultures can help us learn about different cultures and lifestyles directly and make our minds more tolerant.

2. What problems might such a situation create?

Cultural differences are bound to bring about collision and conflict, and cultural differences in life can make each other uncomfortable.

3. What would be the best way of addressing those problems?

Be tolerant of cultural differences and try to be exposed to different cultures.

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Questions on Text 3:

(a) Broadly speaking, does the author advocate or oppose the idea of multiculturalism?

Broadly speaking, the author advocate the idea of multiculturalism.

(b) According to the text, what is ‘passive tolerance’ and why is the author positive about this concept?

‘Passive tolerance’ is the idea that simply living in an area of high diversity rubs off on you, making you more tolerant of ethnic diversity.

The authors see some of the studies and some of the data that showed that people of different RACES actually more tolerance, if they live in a mixed neighbourhood.

(c) The author uses some research to support her argument. What does this research demonstrate?

These studies suggest that while people of different RACES may become more tolerant of each other, people may become less trusting of each other, driving them away from each other.

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Questions on Text 2:

(a) According to the text, what are the consequences of multiculturalism?

Multiculturalism is a recipe for the segregation of communities and that it would work against the development of a single set of basic values that could bind members of British society together.

(b) What does the writer seem to think there should be instead of multiculturalism?

The author argues that any immigrant should accept The British language and values and be given the right to free elections to parliament.

(c) What tone does the writer adopt? Does this affect how persuasive the argument is?

The author adopts an objectionable tone. The author gives several examples to emphasize that cultural diversity deepens the gap between different RACES.

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Questions on Text 1:

(a) What are the three ways of thinking about cultural diversity that the text mentions at the beginning, and what are their characteristics?

1. Assimilationism, it is characterized by the abandonment of unique traditions and by becoming part of the common mainstream.

2. Color-blindness. It means that they only see the commonality of culture but ignore the difference.

3. Multiculturalism . It means recognize and appreciate the distinctness of cultural groups.

(b) What alternative way of thinking about cultural diversity does the text put forward, and how is it different from the other three?

polyculturalism. The fourth does not see cultures as individuals and they are dynamic, and feels that they can merge, changing gradually over time and in contact.

(c) At this stage, what is your stance towards the four approaches?

I agree. Cultural origins are diverse, and they have different characteristics. However, in such a society, many media allow them to collide and even merge with each other, which also replaces some bad aspects.

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Silei Li
Rui Pang
Jingxuan Sun