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Every Agent have tow columns, one will be for the Need of market and the other will for activities, resources and Alliaces.
Every card most go with an specific explanation of the card.
To get akumas the value of the needs of market o users must be covered by activities, resources and alliaces, but the sum of these the cards have to be iqual o more that the value of the needs of market or user, otherwise you cannot get akumas.

You can interchange activities, resources and alliances with your team, in order to have the best ideas and the best score.

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Community spirit among consumers

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Effective digital communication

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Good sensorial experience (smells, sounds, view)

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Nice place where people feel like family

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Skilled staff members that best know how to run their business