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https://www.newagefashion.co.uk

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Personal style and a vital spirit guides the lives of seven New Yorkers as they age.
Director: Lina Plioplyte

Producer: Ari Cohen

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https://artslondon-my.sharepoint.com/:p:/r/personal/m_guan0920201_arts_ac_uk/_layouts/15/doc2.aspx?sourcedoc=%7B19ACD25E-4F79-409F-AB1B-572B3466AFD9%7D&file=CC-%20PITCH%202.pptx&action=edit&mobileredirect=true&DefaultItemOpen=1

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Natural shots

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Given the current circumstance with COVID; older models might feel unsafe and wary about meeting up for shoots - we could negotiate this by conducting FaceTime shoots or using photos they already have of themselves.

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Could be quite easily achieved in this style?

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‘Culture of Fashion’

A web resource page that offers a new vision of fashion.

Ethnicity, race, gender, sexuality, disability, class and status.

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Layouts for the website

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Molly mentioned Marcus Rashford's collaboration with Burberry and his letter he wrote - we could maybe do something similar by interviewing women about the way they saw ageing when they were younger?

I am slightly concerned about the danger of coming across as patronising as we are all young

Therefore we need to be sensitive by our approach to the subject. Especially sensitive when approaching models to interview and photograph.

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'Keep Young & Beautiful Firming & Smoothing Serum'

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'Keep Young & Beautiful Firming & Smoothing Serum'

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Campaign to phase out the use of the word 'anti-aging'

https://www.allure.com/story/allure-magazine-phasing-out-the-word-anti-aging

I see 'anti-aging' used all the time in beauty and skincare especially.

"Whether we know it or not, we’re subtly reinforcing the message that aging is a condition we need to battle — think antianxiety meds, antivirus software, or antifungal spray."

The term 'anti-wrinkle' is also used frequently

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Using handwriting throughout the project / exhibition may be a nice way of incorporating a personal link and storytelling element to the interviews we intend to conduct with the models.

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In terms of visuals for our online resource / zine I really like 'A Magazine Curated by'
https://amagazinecuratedby.com/history/
I think the layout and design is really simple and would be easy enough to create something similar using the platforms we discussed during our call today.

https://www.instagram.com/amagazinecuratedby/ Their instagram.

I was thinking we could also feature other photographers/designers work, as well as the campaign images we will produce, which fits our theme of inclusivity within the fashion industry

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Christopher Raeburn is a fashion designer who works with recylced workwear and fabrics to repurpose them.
Targeting sustainability issues and 'throw-away culture'.

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"We're all part of the problem": Christopher and Graeme Raeburn on the future of fashion

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The fashion business is the world's second biggest polluter, beaten only by the automotive industry. In this opinion piece, brothers Christopher and Graeme Raeburn outline the problems with modern fashion and provide some much-needed solutions.

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Corona Virus / Lockdown impact on the Fashion Industry

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Corona Virus / Lockdown impact on the Fashion Industry

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An idea I had was that we create a campaign or advert encouraging people to shop locally / ethically source their clothing and research where their clothes are coming from. Looking at this from a working class perspective could also be very interesting because often shopping locally can be presumed as unattainable resulting in turning to fast fashion etc

https://www.theguardian.com/global-development/2020/jun/11/racism-is-at-the-heart-of-fast-fashion-its-time-for-change

https://www.theguardian.com/fashion/2020/apr/27/new-trends-fashion-covers-reflect-the-era-of-coronavirus

https://www.theguardian.com/fashion/2020/apr/22/lockdown-fashion-wakeup-call-coronavirus-lockdown

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IT’S CALLED FFASIWN BY CLÉMENTINE SCHNEIDERMANN AND CHARLOTTE JAMES

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IT’S CALLED FFASIWN BY CLÉMENTINE SCHNEIDERMANN AND CHARLOTTE JAMES

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On going photography project which works with children to build workshops with them around fashion and making clothes.

I like the idea of possibly working with the community somehow - however may be difficult during the current lockdown situation

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Documentary, performance, social commentary, landscape photography and, of course, fashion. It's Called Ffasiwn explores all of these forms but belongs to none.

Clémentine and Charlotte met in the Valley's town, Abertillery, in 2015. Realising their common interest, they began hosting fashion-themed workshops for young people in two youth groups.They've collaborated and worked with the same young people for the past three years. Drawing on their own industry experience, they have taught the young people skills such as sewing, customising clothes and styling. The children helped put together the outfits in the photographs, which were taken by Clémentine.

Deprivation in the South Wales Valleys has been documented for decades. The media has reliably presented the nation with caricatures of unemployment, declining town centres and, more recently, sound bites for unsympathetic reports on Brexit-voting regions. The coverage has rarely sought to explore the complexities of de-industrialisation and what this means for people, families and communities.Clémentine and Charlotte's business here is not to deny the reality of social deprivation. Instead, they juxtapose this with the vivacity, promise and hope of youth.

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Documentary, performance, social commentary, landscape photography and, of course, fashion. It's Called Ffasiwn explores all of these forms but belongs to none. Clémentine and Charlotte met in the Valley's town, Abertillery, in 2015. Realising their common interest, they began hosting fashion-themed workshops for young people in two youth groups.They've collaborated and worked with the same young people for the past three years.