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When receiving contradictory information, which is impossible to verify, a person trusts the one who came first. And it is very difficult to change the already formed view

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It works on the principle that people are more likely to accept arguments from a source that seems independent than from someone who is directly interested in it. Third-party techniques can take a variety of forms, from hiring journalists to present an organization in an attractive light to using engaged scholars to present to the public their perhaps not entirely objective research results.

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The technique is designed to provoke prejudice in the audience by hanging on the object of propaganda labels that depict the object of propaganda in such a light that the target audience is afraid of him, hates or disgusts or considers undesirable. For example, reports about a foreign country or social group may focus on the stereotypical characteristics that the reader expects, although they do not reflect the whole country or group.

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Repeating a certain symbol or slogan so that it is remembered by the audience. It can be in the form of a bell that sounds in almost every episode, or a picture placed on almost every object in a movie or episode.

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This technique is used to persuade the target audience to disagree with an action or idea by emphasizing that the idea is popular with groups that the target group hates, fears, or depends on. Thus, if a group that supports a particular policy is led to believe that unwanted, destructive, or inferior people support the same policy, the group members may decide to change their starting position.

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The main provisions are deliberately vague, so the audience can choose their interpretation. The aim is to confuse the audience by using vague phrases without analyzing their essence or trying to determine their rationality or applicability. The goal is to encourage people to look for their own interpretations rather than just get a clear idea. In an attempt to detect propaganda, the audience omits a critical analysis of the ideas presented. Therefore, their legality, validity and application can be discussed

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A half-truth is a misleading statement that can be presented in various forms and necessarily has some elements of truth. The statement may be partially true, may be completely true, being only part of the complete truth, or may contain several misleading elements, such as incorrect punctuation, double meanings, especially if the purpose is to mislead, drive into a dead end, condemn or distort the truth. . In an attempt to discredit the UPA, Soviet propaganda emphasized that many UPA soldiers and its leadership had fought in the German army, but kept silent that the UPA had also fought against German invaders since its inception.

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Brilliant generalizations are emotionally charged words that are added to a product or idea, but do not involve any specific arguments or analysis. This technique is also correlated with the Barnum Effect. Fashion words can also be used for this purpose.

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Recommendations are essentially citations in or out of context, especially in support of or against policies, actions, programs, or individuals. It uses the reputation or role of the individual who recommends. The recommendation seems to indicate the official sanction of a respected person or authority for the promoted message. This is done so that the target audience identifies with the authority or accepts the authoritative opinion and beliefs as their own.

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The cult of personality arises when an individual uses the media to create an idealized and heroic public image, often through undoubted flattery and praise. Then the heroic personality defends the positions that the propagandist wants to promote.