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"I've learned that there's a lot of hope for our generation", responds Rosie Matheson, when asked what she's taken from her time shooting her long-term project, .

In 2015, Matheson - then a burgeoning photographer - began taking portraits of young men. "I was photographing young males because it was a subject matter I felt comfortable with," she reveals. "I was still figuring out which style of photography I liked most, how to interact well with people, how to use light. Shooting young men meant that I could turn up with two rolls of film, walk around for 20 minutes and that would be it - they almost took the pressure out of it being a portrait shoot."

Three years on, Boys is now described by Matheson as "an exploration of boyhood and masculinity". The project has also evolved from a hobby into an ongoing series that the photographer sees as "challenging the relationship between males and the idea of masculinity pressured by society".

Having now documented "definitely over 100" young men from Manchester, London, Brighton, Paris, Los Angeles, Hawaii, Cape Town, and other places around the world, Matheson is unveiling the project IRL for the first time, at an exhibition which she has been trying to organise for over a year. Despite its debut, the photographer is keen to assert that this is "by no means the end of the project", and that it will continue to grow and evolve.

Alongside the exhibition is a photo book, and a short documentary made with filmmaker Kaj Jeffries, the latter which Matheson believes "adds elements to the project that the photos can't". Ahead of Friday's launch, we caught up with the photographer to find out what's been driving this project for the last few years, what she's learned, and what we can learn from these boys.

"There is definitely a changing idea of masculinity that I've seen over the years - there is a slow breakdown of 'what it means to be a man'" - Rosie Matheson

Boys has been in the works for a few years now - why did you originally begin this project?
Rosie Matheson: The basis of the project was always about examining the idea of self-expression in young men, capturing their emotions and looking at how they present themselves in everyday life.

When Boys first started - due to a lack of budget - it was more of a hobby. However, my approach and shooting style has really shaped how the project has grown. I still really try to keep each shoot between just myself and my subject, so it's as intimate and personal as possible. The more people you add to the equation can make someone feel either shy and uncomfortable or can make them play up to it. There's something special about capturing an honest moment of someone just being.
The past few years have seen any new conversations about masculinity, boyhood, and/or manhood, as well as male mental health. How has the project changed or evolved over the years you've been working on it?
Rosie Matheson: At first, it really was just about shooting males; they come as they are - natural, effortlessly cool, and have this carefree attitude on the outside, but a sensitivity on the inside. However, after meeting, photographing and getting to know so many of them now, I began to understand and really get into the deeper side of the project. From capturing them in such a still and quiet moment, they're so isolated in the photo, and you can really discover who they are. It's now definitely taken on a narrative to do with being masculine and what does that mean - to young men - today. I think the project has developed as my understanding of what I'm trying to achieve in my images has. I'm learning more as I shoot and I think I've tried to get even more insight into each individual as the years have gone by. There is definitely a changing idea of masculinity that I've seen over the years - there is a slow breakdown of 'what it means to be a man', and the answer to that question is widening.

What were some common ideas, concerns, or hopes amongst the boys?
Rosie Matheson: That everyone goes through the same shit and that there are a lot of pressures put on young males which create significant insecurities. We need to allow men to be captured through a softer lens and to allow them to own that softer side. It's definitely something men need to feel comfortable about and for it to become 'normal' for males to talk to one another about things. I feel, a lot of the time, when you talk to a man on their own they are very empathetic, open, and sensitive to their feelings and others. However, in a friendship environment it's like they have something to prove; everyone is trying to prove their masculinity to each other. Everyone's environment and upbringing really shape a person - particularly the parents. Everyone deserves the freedom and respect to be who they want to be, and that actually beneath the facade, these boys are all emotional, sensitive, and loving. This should be pushed way more as these shouldn't be strictly female-associated traits.
Why did you choose to identify the subjects as 'boys' rather than 'men' - was this a conscious decision?
Rosie Matheson: The project became Boys rather than Men due to the age range. I'm interested in the boyhood to manhood phase, where the world is your oyster - anything is possible, yet you're at your most vulnerable and pressured. They're young, they can change, and they're not set in their ways. It's a fascinating period of life, which I am also currently in. You're finding out who you are and what you want to do with your life. It's a time frame you'll never get back. I love this quote by Vivienne Westwood: 'I lived all my life as if I'm young, but now I'm old, I realise not just that youth is precious but that it's actually something else' I think that sums it up really.

What do you think this female gaze brings to the images?
Rosie Matheson: Being alongside a female brings out a different energy in a man; they can be comfortable. There's no testosterone to square up to and no point to prove. As a female, I'm intrigued by their lives, the pressures they face, and the simplicities of how they dress, and hold themselves when they step out of their house each morning. Sometimes you have to step in as an outsider to really examine a topic. It's about finding something in things and people that already exist rather than trying to create something different or new. Being a photographer, for me, is about carving away at ideas to find the gold that is already there.
What do you think that the film you have made with Kaj adds to the project overall?
Rosie Matheson: Most interesting to me is hearing the voices of each man. Photos are generally up to interpretation, people can make what they want of them. Adding the video element means those initial perceptions are challenged. You can hear their voices, opinions, and stories and this results in going back to the photos and perhaps looking at them differently. The film is super sensitive and deeply personal, with the boys, at times, telling us they felt the interviews we had with them were almost like therapy sessions, and that they hadn't been asked those questions or even thought about the answers in a long time. It's an important conversation to keep building and continuing to make the world a more inclusive place to be, and I strongly feel the film is a key piece in the masculinity puzzle.

What have you learned over this time that you've been creating this project?
Rosie Matheson: That there's a lot of hope for our generation. The attitudes of young people are pretty free and open to many interpretations of masculinity and that masculinity is definitely not something that can be defined. Men aren't really anything at all like they're shown or made out to be in media and society and we have to keep fighting and challenging the system that essentially runs and controls us. It's not only been a beautiful project to shoot but also a deeply interesting psychological study. Humans are fascinating, everything we do, wear, say is a reaction, it reveals something about each of us and for me that interest can never run dry, it's endless.
What do you hope people take from this project?
Rosie Matheson: By the end of the project, I hope to have documented a moment in history for future study. I want this project to stimulate people's thoughts and emotions, to make them feel something, and to connect with them. I think the overall idea of acceptance is important to me, and to live and let live. I hope people can find confidence in themselves, feel comfortable in who they are through the subjects in the project, and the narrative of the short film.
What's next?
Rosie Matheson: I'm going to America next week to continue with this project but really to get into nature for a minute, switch off, and find some new inspiration. Boys is an ongoing series and I hope for it to eventually be a global project, covering cultures, races, different ways of life, all over the world. I've got a sweet series coming soon on young dads, which is my new favourite subject to shoot - capturing something so special that will be treasured by the families forever rather than something to post on Instagram. I'm also planning a new personal project idea that I'll probably start later this year.

The first official screening of Boys is on Friday 27th July at 74 Rivington Street, London EC2A 3AY. Unfortunately, tickets from the first London screening of Boys have now sold out. They plan on screening it again at some point in London but can also be seen on 24th of August at Junior High, 5656 Hollywood Blvd, Los Angeles, CA 90028, USA. In Paris in September, and at selected film festivals at the end of this year. Follow Kaj & Rosie's Instagrams for more screening updates

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This book is full of honest, beautiful portraits of boys just being

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"I've learned that there's a lot of hope for our generation", responds Rosie Matheson, when asked what she's taken from her time shooting her long-term project, . In 2015, Matheson - then a burgeoning photographer - began taking portraits of young men.

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"We've been buying at £3,100 and selling for £10,000," says 23-year-old Omar Aziz as he rushes between business meetings in Mayfair. He isn't talking about stocks, but the mark-up on Gen Z's new favourite asset class: trainers. Dior x Nike Air Jordan 1 Highs, to be precise.

Aziz has just opened a shop in Knightsbridge, one of London's most sought-after postcodes, where he sells limited-edition trainers to a customer base that includes famous rappers and wealthy expats. Standing across from Harrods, the store has the kind of opulent decor and trendy name you might expect. It's called "CONCEPT", but without the vowels. Obviously. Aziz's business partner, 27-year-old David Lemos, welcomes me into the store.

Each shoe has been individually vacuum-packed in see-through plastic and carefully

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How sneakers became Gen Z's asset of choice

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"We've been buying at £3,100 and selling for £10,000," says 23-year-old Omar Aziz as he rushes between business meetings in Mayfair. He isn't talking about stocks, but the mark-up on Gen Z's new favourite asset class: trainers. Dior x Nike Air Jordan 1 Highs, to be precise.

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Emblematic of their investigation into the numerous faces of femininity, GIRLS is the latest photo essay by photographer Guen Fiore and stylist Rubina Vita Marchiori. Stemming from their desire to develop a photographic archive that immortalises what being a young woman means today, the London-based Italians brought together perfect strangers in Paris and London - ones whose only common denominator is that they're all currently navigating contemporary girlhood.

"Throughout the past year, I have been very inspired by the same 20-year-old girl," Guen says, referring to Livvy, one of the protagonists of the series. "Even more than her appearance, what has intrigued me about her is how she expresses herself; a subtle balance between sensuality and what is left of childhood innocence. After photographing her on several occasions, I envisioned a project that could talk about this passing stage in a girls' life from a wider range of perspectives by focusing on the next generation of women."

"Our interest in 20-somethings transitioning from girlhood into womanhood is what defined most of my collaborations with Rubina, which is why I thought she would be the perfect person to have on board for this series." At once drawing on and further expanding Guen and Rubina's previous projects, GIRLS dives into the uniqueness of young women's experiences - from the journey leading to body acceptance, to sexual awakening and the discovery of sensuality - providing viewers with a glimpse into the lives of those who are just coming of age now.

What motivated the two creatives, both now in their early 30s, is their resolution to shape a new narrative around girlhood and dismantle the outdated gender stereotypes that plagued their own coming of age. In their documentation of 21st-century femininity - further enriched by Rubina's subject-led, experimental approach to styling - how girls are supposed to behave, dress and look gradually loses its meaning, leaving space for them to express themselves freely in front of Guen's lens.

"To this day, women are still being judged and verbally abused on the basis of their outfits, sexual behaviour and overall attitude," the collaborators say. "As cliché as this might sound, this type of discrimination does not affect their male counterparts who are often praised for being 'players'."

" GIRLS breaks with the objectification of the female body by showing its protagonists at ease in their own skin in the comfort of their homes, away from the male gaze," they explain. "Because not everything that we wear, do or say is meant to please someone else. Sometimes we just want to look in a certain way for ourselves, because we feel beautiful like that, but first and foremost, because we retain full control over our image. And that's exactly what we tried to express in this photo essay."

Juxtaposing hyperfeminine garments with selected vintage sportswear, Rubina does justice to the kaleidoscopic personality, audacity and refreshing youthfulness of her subjects. All proud Gen-Zers, the protagonists of GIRLS are not afraid to confront Guen's camera, which they face boldly as if challenging viewers to maintain eye contact.

"We chose to scout girls who had never been photographed before or models with a very strong personal style," Guen and Rubina say of the casting process. "We wanted to portray 'real girls' instead of feeding into the beauty standards that rule on social media. Styling and photography were used to emphasise the subjects' real essence, which served as the protagonist of this photo project."

Below, i-D meets some of Guen and Rubina's GIRLS to discuss what being a young woman means today and gather insights from the making of the series.

How did it feel to be part of this project?
Molly: Posing for Guen was amazing. I could be myself without fear of looking silly or feeling embarrassed. In her shots, I look like the confident person that I want to be; as if, through her eyes, she showed me who I am and who I could be in the future.

Albertine: I felt beautiful in the most natural way. I didn't wear any makeup, nor did I try to hide my curves or hold my breath to flatten my belly. I agreed to pose in ways that accentuated my body shape. People underestimate how a bad image of yourself can effect our actions in so many ways. The satisfaction I felt that day was priceless.

Anugraha: When I think back on the gloomy London day I spent working on this project, I remember the sudden burst of energy I felt while standing in front of Guen's lens. When I moved, she moved- like magnets. I've always found it hard to relate to the word 'sexy', as if I didn't even belong within that spectrum. But my perception of myself changed during that shoot and today, I know that I can be sexy if I want to.

How would you describe Gen Z girls?
Molly: Unapologetically ourselves. Having spiking and kidnapping become so common recently, girls are more at risk from everyday sexual violence than ever. The news is a constant reminder of that, but I am truly grateful to have good friends that look out for me.

Albertine: We're lost and, at times, frightened, but we also rebel and are full of hope. The next generation of women are much more aware of the injustices every girl suffers on a daily basis. Solidarity has risen and discussions have grown too. I feel like the 70s are coming back, with debates around sex and body image taking centre stage once again. But there's more to it, as current feminism questions those who came before, finding new answers to similar problems.

What is your biggest dream?
Molly: My biggest dream is to be happy with myself, anything else is just extra. I have just moved into my own flat with my best friend, and I'm so proud of how much we have both grown this year. My family is everything to me; they seriously are the reason I do anything at all, so I would want them to be proud of me.

Albertine: I dream of living as an artist, enchanting the world with my poetry, photography and videos. My biggest accomplishment so far is probably having successfully juggled between my masters in philosophy of science, my artistic projects, modeling and the drafting of my first novel, which took me five years! I never thought I would have the strength to do all of this at the same time.

Anugraha: My biggest dream is to be in a place where my younger self would be proud of me today. I'm constantly hyping myself up by saying things like "You did that!" and "I'm so excited for all the amazing things that are heading your way." I'm my biggest cheerleader!

What inspires you in life?
Molly: My dad will always be my biggest inspiration. He's my best friend, and I wouldn't be half the person I am today without him.

Albertine: Philosophers and poets are my greatest source of inspiration. In general, people living in the most minimalist and modest ways are my models. Women artists and authors also help me feel strong. My favourite one is Virginia Woolf, whom I feel [spiritually] close to.

Anugraha: I am deeply inspired by today's new generation of women and how they stand in solidarity with other girls, building each other up rather than pitting one another against each other as has happened in the past.

What sort of 'revolutions' would you like to witness in the coming years?Molly: Although it doesn't seem that revolutionary, I would love to see more inclusivity in everyday life. There are so many people that deserve a chance to show their talents so I hope that, when I am a grown-up, the world will be fairer.

Albertine: I would honestly love to see capitalism collapse, but in what way? That's the question.

Anugraha: If there's a revolution I'd like to witness, it must be the one against the war on female bodies. It's happening as we speak, and I cannot wait to see its results.

Credits

Photography Guen Fiore
Styling Rubina Vita Marchiori
Makeup Machiko Yano and Raffaele Romagnoli

Talent Livvy, Albertine, Eliza at Anti-Agency, Molly at Anti-Agency, Anugraha at Anti-Agency, Florence, Vera at Anti-Agency, Catherine, Karwea, Adhieu at Neo Management, Jewel at Anti-Agency.

Special thanks to MIMIPOSA, Sofia Massuti, Frida Joe, Planet B and Lavinia Gaudiello.

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These photographs offer an unfiltered portrayal of girlhood in 2021

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Emblematic of their investigation into the numerous faces of femininity, GIRLS is the latest photo essay by photographer Guen Fiore and stylist Rubina Vita Marchiori. Stemming from their desire to develop a photographic archive that immortalises what being a young woman means today, the London-based Italians brought together perfect strangers in Paris and London - ones whose only common denominator is that they're all currently navigating contemporary girlhood.

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6 iconic fashion films that have influenced the world of style

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From The Devil Wears Prada to Zoolander, these are six of the most iconic fashion films that have pushed fashion into the mainstream.

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Part of group chats with other creatives such as : Makeup Artists , Stylists and Models. All based in the manchester area and are looking for collaborations.

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Under guidance from the head office creative team, lead the execution of all visual projects in store, delivering a customer store experience that is inspiring, dynamic and entertaining for our customers. In partnership with the display coordinator, deliver seasonal layouts and display schemes that set the highest possible standard for creative excellence. Partner with peers to support in the communication and execution of seasonal layouts and display schemes across the district.

We receive such a high volume of applications, unfortunately we can't reply to everybody. If you haven't heard back from us after 2 weeks, you haven't been successful on this occasion. However, don't let this put you off applying in future, please keep an eye on our career pages.

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Career Opportunities: UO - Visual Coordinator - Leeds, England (157050)

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Under guidance from the head office creative team, lead the execution of all visual projects in store, delivering a customer store experience that is inspiring, dynamic and entertaining for our customers. In partnership with the display coordinator, deliver seasonal layouts and display schemes that set the highest possible standard for creative excellence.

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- Editing Photos
- Managing photography sessions.
- Communicating with the client on their creative views and working closely with the team on set.

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-Creating appealing displays and outfits, accentuating the brand they work for and delivering a visual message

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- Help clients create the most suitable image by choosing clothes and accessories that fit clients' body types and individual needs

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- Defining, designing and implementing a creative visual merchandising strategy. Creating appealing and eye-catching visual displays that lead the customer through the entire store.

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- Impact the creative concept and application across all marketing touch-points in the company's stores, websites and social channels; creating content that connects with their consumer and ultimately grows the business.

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A knowledge of and interest in social fashion communities and trends.

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Summary Innovative, uncompromising, romantic, provocative, upholding the power of emotion and the touch of the human hand: these are all elements that describe the fashion of the house of Alexander McQueen. The brand is synonymous with modern British couture, renowned for its strong identity and celebration of unbridled creativity. Integral to the McQueen culture is the juxtaposition between contrasting elements: femininity and masculinity, fragility and strength, tradition and modernity. Under the creative direction of Sarah Burton, the house produces critically acclaimed collections, driven by unparalleled vision and respect for craftsmanship. Burton was made Head of Design for womenswear in 2000 and was appointed Creative Director in 2010. The luxury brand was founded by Lee Alexander McQueen in 1992. Among the greatest fashion designers of his time, the legacy of his work lives on.

Job Description

We are currently seeking an enthusiastic Graduate Trainee, Marketing & Communications assistant who will report to the Wholesale, Franchise and Licencing Communication Officer and the Wholesale, Franchise and Licensing Marketing Director as part of our dynamic London team.

Your Opportunity:

The Graduate Trainee will be a highly organized and motivated individual looking to start a career in Public Relations within a leading luxury fashion house.

How you will contribute:

Support in the development and execution of 360 marketing and PR strategies and plans for our global wholesale and franchise markets (Middle East, Russia, Kuwait, Turkey, Indonesia, India)

Support in the development and execution of 360 marketing and PR strategies and plans for licensing categories (eyewear and perfumes)

Assist in coordinating all PR related events and campaigns across the wholesale, licensing and franchise networks

Working across departments to manage sample needs, liaise with external PR agencies and assist with sample movements where necessary

Producing press reports and collating press clippings for the Franchise Markets (Middle East, Russia, Kuwait, Turkey, Indonesia, India) and Licensing (eyewear and perfumes)

Keep mailing lists up-to-date for Franchise markets press, wholesale accounts contacts and licensing contacts

Assist with keeping an activities calendar and ensuring deadlines are met in a timely manner

Assist in producing reports, ensuring activity information filing is accurate and up to date

Degree in a related discipline (Marketing/Communication)

Previous work experience in a fast paced, demanding and agile PR department

Proactive with a high level of attention to detail

Excellent communications skills and outstanding cultural sensitivity

Strong organisation skills

Team player with a can-do attitude

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ALEXANDER MCQUEEN Graduate Trainee, Marketing & Communications Assistant

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Summary Innovative, uncompromising, romantic, provocative, upholding the power of emotion and the touch of the human hand: these are all elements that describe the fashion of the house of Alexander McQueen. The brand is synonymous with modern British couture, renowned for its strong identity and celebration of unbridled creativity.

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THG is one of the world's leading online beauty and wellbeing retailers, home to premium brands such as lookfantastic, ESPA, GlossyBox, and Myprotein; all of which are powered by our industry-leading and award-winning technology platform, THG Ingenuity.

Our 10,000+ employees represent 108 nationalities and work in offices located in 11 cities around the globe. Our culture is fast- paced and unique, we recognise great achievements with great rewards. To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey. THG believes in the power of meritocracy. We invest in the development of our people to help everyone achieve their full potential.

www.thgingenuity.com/

THG Ingenuity is a fully-integrated digital commerce ecosystem, designed to power brands without limits. End-to-end, global, and scalable, our proprietary tech platform represents a single, unified solution to challenges of taking brands direct-to-consumer.

Built to empower both brands and customers alike, the Ingenuity ecosystem takes all the pieces needed for successful e-commerce propositions, and places them under one roof. Encompassing everything from hosting and data science to warehousing and fulfillment, we simplify the minefield of digital commerce, and enable brands to form direct and meaningful relationships with their consumers.

Initially developed to power one of the world's largest beauty and wellbeing businesses, THG Ingenuity has been continually refined to facilitate sustainable growth and seamless expansion. Indeed, the potency of the platform is no more evident than in the extraordinary global growth enjoyed by The Hut Group. Now operating over 160 localised websites, shipping to 193 territories, THG has harnessed the power of the Ingenuity platform to continually set the standard for achieving sustainable global growth in the beauty, wellbeing, and nutrition spaces.

Today, THG sits on top of a consolidated and extensive global network expressly built for speed, scale, and security. That network is Ingenuity.
Requirements Requirements:

A relevant degree, 2:1 or above.

Keen interest in photography.

Willing to take direction.

Responsible for Achievo time recording - using the correct projects.

Continually improving skill set and looking for better ways to do things

Good communication with Lead Photographer and other Departments.

Reporting back to Lead Photographer on monthly achievements and deliverables.

Having enthusiasm and a good work ethic.

Sharing knowledge with others.

Good communication skills.

To have a working knowledge of Nikon and Canon DSLR cameras.

To have a working knowledge of Capture One software would be a bonus.

To have a working knowledge of various lighting equipment would be a bonus.

A basic knowledge of Photoshop.

Responsibilities of the role:

Creating images and preparing them for copying to the correct folders in Studio Working

Producing and delivering agreed daily workload.

Understand the Studio workflow, Job board and cut out process.

Ensuring that all work is of high standard.

Assisting when required with general studio duties.

Assisting when required with creative shoots.

Good attention to detail and high-quality work.

Ensuring that all equipment is kept clean and in good working order.

Responsible for Achievo time recording - using the correct projects.

Continually improving skill set and looking for better ways to do things

Good communication with Lead Photographer and other Departments.

Reporting back to Lead Photographer on monthly achievements and deliverables.

Benefits

Competitive Salary and bonus scheme

Pension scheme

Onsite Doctor

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Graduate Photographer in United Kingdom | WhatJobs

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THG is one of the world's leading online beauty and wellbeing retailers, home to premium brands such as lookfantastic, ESPA, GlossyBox, and Myprotein; all of which are powered by our industry-leading and award-winning technology platform, THG Ingenuity. Our 10,000+ employees represent 108 nationalities and work in offices located in 11 cities around the globe.

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Description: Job Summary: - Duties include photographing for music & beauty, retouching products/images for e-commerce and social media - Work with business owner to understand and translate the Brand's personality and visual identity to social media campaigns - Work with E-Commerce and Graphic Design team to plan social media content and campaigns Skillsets & Experience: - Great product photography skills with DSLR camera - Retouching skills with Adobe Photoshop and Lightroom essential, including colour consistency knowledge Self-starter who can run with an overall visual direction and create content immediately - Basic understanding of and interest in the music industry and beauty space - Good literacy skills - English speaking essential Beneficial: - 1+ years of social media experience either with a product focused brand or own social media channel - Intuitive and up-to-date knowledge of Instagram (TikTok knowledge a big plus) - Instinct for viral content, social media trends and influencers - Strong fashion sense - Basic copywriting skills Application Instructions - Please include a covering letter including your relevant skills, product photography examples, and interest in the position. Applications without a cover letter will unfortunately not be accepted.

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Remote Photographer & Creative Internship Internship Job in London Central London - Made Management

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Description: Job Summary: - Duties include photographing for music & beauty, retouching products/images for e-commerce and social media - Work with business owner to understand and translate the Brand's personality and visual identity to social media campaigns - Work with E-Commerce and Graphic Design team to plan social media content

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Knowledge of Photoshop and Lightroom.

Solid Microsoft skills.

Knowledge of current social media platforms.

Extensive customer service experience.

An eye for detail.

Polite and Confident.

A passion for photography and the fashion industry.

Ability to work well independently and in a team.