# data[].attributes.headline
C10. Having access to office facilities can alleviate some burden of having to purchase pet products for the pet, can use office supplies.

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C10. Having access to office facilities can alleviate some burden of having to purchase pet products for the pet, can use office supplies.

# data[].attributes.headline
C9. From observation, some pet toys are inefficient to use indoors because of fear of breaking furniture and limited space. Especially for toys that are thrown.

# data[].attributes.subject
C9. From observation, some pet toys are inefficient to use indoors because of fear of breaking furniture and limited space. Especially for toys that are thrown.

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C8. Has had no previous issues with separation anxiety before. Seems to not be aware of the symptoms.

# data[].attributes.subject
C8. Has had no previous issues with separation anxiety before. Seems to not be aware of the symptoms.

# data[].attributes.headline
C7. Being able to bring the dog to work can prevent some concerns and worries about transitioning from WFH to in person.

# data[].attributes.subject
C7. Being able to bring the dog to work can prevent some concerns and worries about transitioning from WFH to in person.

# data[].attributes.headline
C6. Being the sole coretaker of the dog helped improve his relationship with the dog. Allows for a unique and special bond.

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C6. Being the sole coretaker of the dog helped improve his relationship with the dog. Allows for a unique and special bond.

# data[].attributes.headline
C5. One of the problems with existing pet toys is it gets wet and soaked with dog's saliva, inconvenient to clean up.

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C5. One of the problems with existing pet toys is it gets wet and soaked with dog's saliva, inconvenient to clean up.

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C4. Will not have as much time to play and interact with the dog once the dog is brought to office -- not enough space and fear of disturbing coworkers.

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C4. Will not have as much time to play and interact with the dog once the dog is brought to office -- not enough space and fear of disturbing coworkers.

# data[].attributes.headline
C3. Now has to prepare to train dog to sit still and quietly in preparation of taking the dog to office. Maybe a product here could be helpful.

# data[].attributes.subject
C3. Now has to prepare to train dog to sit still and quietly in preparation of taking the dog to office. Maybe a product here could be helpful.

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C2. Thinks of dog as his best friend, especially since it was the only thing keeping him company during the pandemic.

# data[].attributes.subject
C2. Thinks of dog as his best friend, especially since it was the only thing keeping him company during the pandemic.

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C1. Does not know a lot about other pet products and the competitive advantages. There seems to be a lack of information in this market.

# data[].attributes.subject
C1. Does not know a lot about other pet products and the competitive advantages. There seems to be a lack of information in this market.

# data[].attributes.headline
B10. Owners are willing to spend a lot of money on pets, as long as its worth it and trustworthy.

# data[].attributes.subject
B10. Owners are willing to spend a lot of money on pets, as long as its worth it and trustworthy.

# data[].attributes.headline
B9. A product that allows dog interactions virtually so the owner and dog doesn't feel too lonely is desirable

# data[].attributes.subject
B9. A product that allows dog interactions virtually so the owner and dog doesn't feel too lonely is desirable

# data[].attributes.headline
B8. One of the main drawbacks during WFH was the dog being disruptive during working hours and virtual meetings

# data[].attributes.subject
B8. One of the main drawbacks during WFH was the dog being disruptive during working hours and virtual meetings

# data[].attributes.headline
B7. Some dog owners are not aware of separation anxiety in dogs or do not view it as a potential issue

# data[].attributes.subject
B7. Some dog owners are not aware of separation anxiety in dogs or do not view it as a potential issue

# data[].attributes.headline
B6. Owner got the dog around the time when the pandemic started to keep company when isolating

# data[].attributes.subject
B6. Owner got the dog around the time when the pandemic started to keep company when isolating

# data[].attributes.headline
B5. Trust is one of the most important factors in determining pet products and dog sitters -- needs to be reputable, wants the best for pet.

# data[].attributes.subject
B5. Trust is one of the most important factors in determining pet products and dog sitters -- needs to be reputable, wants the best for pet.

# data[].attributes.headline
B4. Owner can worry about leaving dog alone for extended periods of time -- health issues, and if the house will be fine, etc.

# data[].attributes.subject
B4. Owner can worry about leaving dog alone for extended periods of time -- health issues, and if the house will be fine, etc.

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B3. Pet products (pet camera, photos) that are meant to help owners interact with pets at work seem to be effective -- not too time consuming to look at pet, and gives peace of mind.

# data[].attributes.subject
B3. Pet products (pet camera, photos) that are meant to help owners interact with pets at work seem to be effective -- not too time consuming to look at pet, and gives peace of mind.

# data[].attributes.headline
B2. Dog feels the saddest when there is a lack of care -- eg. Not being fed or played with and the dog is hungry.

# data[].attributes.subject
B2. Dog feels the saddest when there is a lack of care -- eg. Not being fed or played with and the dog is hungry.

# data[].attributes.headline
B1. Got used to spending a lot of time with dog at home during WFH period. Now, misses dog since owner spends a lot less time with the dog.

# data[].attributes.subject
B1. Got used to spending a lot of time with dog at home during WFH period. Now, misses dog since owner spends a lot less time with the dog.

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A10. Fear of separation mainly comes when having to leave the dog for a time period greater than a day. If owner sees the dog daily, there is not much fear of separation for the owner.

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A10. Fear of separation mainly comes when having to leave the dog for a time period greater than a day. If owner sees the dog daily, there is not much fear of separation for the owner.

# data[].attributes.headline
A9. The things that the owner dislikes the least about pets is cleaning up after the pet, and if the pet disturbs them during work

# data[].attributes.subject
A9. The things that the owner dislikes the least about pets is cleaning up after the pet, and if the pet disturbs them during work

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A8. The dog seems to be the least happy when it is left alone and the owners are too busy. Human interaction seems to be a driving factor in the dog's happiness.

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A8. The dog seems to be the least happy when it is left alone and the owners are too busy. Human interaction seems to be a driving factor in the dog's happiness.

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A7. The dog seems to have the best time when playing with the owner. It is its favorite activity.

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A7. The dog seems to have the best time when playing with the owner. It is its favorite activity.

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A6. The dog is excited to see the owner when the owner comes back from work.

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A6. The dog is excited to see the owner when the owner comes back from work.

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A4. Photographs are good at reminding the owner of the dog and coping with feelings of missing the dog.

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A4. Photographs are good at reminding the owner of the dog and coping with feelings of missing the dog.

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A3. Having someone to take care of the dog when owner is away can relieve some of the worries of leaving the dog.

# data[].attributes.subject
A3. Having someone to take care of the dog when owner is away can relieve some of the worries of leaving the dog.

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A2. Pet products need to be durable to be good, dogs are aggressive and violent with toys at times.

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A2. Pet products need to be durable to be good, dogs are aggressive and violent with toys at times.

# data[].attributes.headline
A1. Pet dog provided a way to relieve stress and provide enjoyment during the pandemic

# data[].attributes.subject
A1. Pet dog provided a way to relieve stress and provide enjoyment during the pandemic