# data[].attributes.headline
Paired presentation  controversial adverts

# data[].attributes.subject
Paired presentation  controversial adverts

# data[].attributes.body
https://www.youtube.com/watch?v=fm2d3kc0oWE

# data[].attributes.headline
Week 1: comparing Critical perspectives:

# data[].attributes.subject
Week 1: comparing Critical perspectives:

# data[].attributes.headline
Coca Cola Advertising techniques homework

# data[].attributes.subject
Coca Cola Advertising techniques homework

# data[].attributes.body
1. The calligram is very clearly shown in the image, but colours could be shown in the shoe to make the image stand out a bit more and to make the words slightly easier to read. Also, the words in the image are backwards so aren't readable in this state.

2. The product is clear and recognisable , and the other shoes in the image make your shoe stand out. However, the words are backwards.

3. Bright colours in the image make it stand out, and it fits in well with the background, making it look higher quality, but the words are backwards and could use some colour.

Overall to improve my image I could have included colour into my calligram to make it stand out more, and I should have made sure that the text was facing the right way around in the image before I finished editing, as the words are unreadable because they are back to front. To change this I could have flipped the other image so that the shoes were facing to the right hand side instead of the left, then the shoe calligram that I made wouldn't have to be flipped.

# data[].attributes.body
5/11/15

Today I continued to work on my proposal and went into the studio and learnt how to take a good portrait ready for my photo shoot, we did this by watching different tutorials and looking at different lighting layouts and how they will effect your shadows and brightness of a person in the studio. This went really well as I now know the lighting techniques I want to use and what models I will need. Next, I will need to finish my pre production and then get the photo-shoot ready, so that I can take my final 3 images and edit them to have my final campaign. I need to bring props and clothes next week ready for a photo shoot. The pre production sheet still need to be done before I start taking photos , but that can be achieved in the morning of my next lesson.

# data[].attributes.body
Today, I went into the studio and I took the photos for my advertising campaign. I did this in the studio in the media block with the cameras, and I used this because it went towards the shoot for my advertising campaign. I also finished my advertising proposal. The photos could have gone better themselves as In them there was a black line where the shadow didn't appear properly, so I could have re arranged the lighting to improve the image., but the models posed perfectly in them without issues. I learnt how to set up a camera and this could help me in the future if I ever persue a career in photography.

# data[].attributes.body
Today, I edited the photos from my shoot, whilst using Photoshop. I did this because I needed them to look good for the lesson when we are presenting next Thursday.  The editing process went well HOW WHY, I just had to tweak it slightly as it didn't go 100% to plan, as the images had some blurs in them that I had to remove, and the lighting box was slightly visible in one photo, that had to be removed before I continued editing, using the brush stamp tool in Photoshop.  However, everything finished properly. Next week I will need to complete an evaluation and a focus group to make sure I have all the feedback I need to complete my peer assessment forms, to make sure that I can complete a full evaluation. I needed this feedback to see if my advert lived up to what it was supposed to do, which was to make people think about whether or not they should discriminate against people that are dressed in a certain way

# data[].attributes.body
https://youtu.be/ZWMKY0JHOOg