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The competition between Samsung and apple
Key word: maketing strategy, design,  current situation , prospect.

reference:
1, Cusumano, Michael A. (2013). Technology Strategy and Management: The Apple-Samsung Lawsuits. Communications of the ACM,1, pp: 28.
2, Chang, Y, Kim, J, & Joo, J (2013), 'An Exploratory Study on the Evolution of Design Thinking: Comparison of Apple and Samsung', Design Management Journal, 8, 1, pp. 22-34
3, Barrett, P, Satariano, A, & Burrows, P (2012), 'Apple vs. Samsung: The Longer View', Bloomberg Businessweek, 4294, pp. 32-33.

Feedback cherry:
1,  this is a great topic. But it may be too wide. Diffident country has different situation, maybe, they  have different ideas about those two companies.

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Topic: what stop the development of online shoping in UK and how to deal with them.
Key words: online shopping, Amazon, Ebay, Taobao, delivery, fake goods

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Topic: How does organizational culture affect employees values and behaviors in different countries?

Key words: organizational culture, employee, value, behavior

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Research Question: Does celebrity endorsement of clothing, hair accessory and shoe manufacturers’ products increase the patronization of the product by young people in middle income households in the United States of America?

1.      This research will examine products that have been endorsed by some celebrities.

2.      These products will be examined to know the level of demand by young people between the ages of 16 and 24 before the endorsement and their demand after the endorsement.

3.      The type of celebrity endorsing the product will be taken into perspective and how it may affect the demand for the product by these young people.

4.      Middle income families will be examined to know if price of these products have an effect on their demand for the products in relation to celebrity endorsements.

Feedback

What kind of celebrities will u use as the example
How do u judge if it has been increased or not,what kind of ways will u gonna to use

(I need to discuss ur topic with u,unfinished👆)

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The gender pay gap and its effects on a womans performance, career progression and the glass ceiling effect

Motivation
Salary
Performance
Career progression

1)The complex causes of the gender pay gap
Wagner, Barbara
Montana Business Quarterly, 09/2015, Volume 53, Issue 3
Feedback

feedback Tang：
a womans ?
Glass ceiling effect is the reason to cpay
Feedback Jayden:
1) good topic here but need do more research:
what kind of methods you gonna use? Quantitative or Qualitative

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research question：
why more and more people become smartphone addicttion?

Key words:
phubbing behavior, age group, global phenome , the origin, hidden danger, dependence

reference:
1, Carbonell, X et al. (2013). The cell phone in the twenty-first century: a rike for addiction or a necessary tool? Principles of Addiction,1, pp: 901-909.
2,  Chotpitayasunondh, V et al.(2016). How “phubbing” becomes the norm: The antecedents and consequences of snubbing via smartphone. Computers in Human Behavior, 63, pp, 9-18.
3, Engin, K et al. (2015). Determinants of Phubbing, which is the sum of many virtual addictions: a structural equation model. Journal of behavioral addictions, 4(2), pp, 1-5.

Yuh Feedback:it's a good question in China , but I am not sure over the whole world. I have some question: when this phenomenon start? Is it regional problem or global problem?
And it difficult to do the questionnaire( before choose some specific area)

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How international students to get more work experience in the U.K before they graduate from there.

Key word : time.  Experience International students.

http://www.sciencedirect.com.ezproxy.staffs.ac.uk/science/article/pii/S0266613811000039。
come frome-library

Feedback Leon:
1.what kind of work experience?
2. What this work experience for?
3. How to identify 'more work experience'? Is there any standard?
4. How do u gonna collect data? Interview? Questionnaire?

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Research Question: Does celebrity endorsement of clothing, hair accessory and shoe manufacturers’ products increase the patronization of the product by young people in middle income households in the United States of America?

1. This research will examine products that have been endorsed by some celebrities.

2. These products will be examined to know the level of demand by young people between the ages of 16 and 24 before the endorsement and their demand after the endorsement.

3. The type of celebrity endorsing the product will be taken into perspective and how it may affect the demand for the product by these young people.

4. Middle income families will be examined to know if price of these products have an effect on their demand for the products in relation to celebrity endorsements.

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Topic: to identify the influence of social media on purchasing propensity.
key words: social media, purchasing propensitu, socialbookmarking

Feedback (Zhou):
good topic but
more detial of topic, social media is a little bit huge. it can focus on one or two.

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How does the four-stars supply chain model to help them to gain more advantages when they enter to the new market.

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Echo.               topic：why investment in R&D effect the profit of furniture industry

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Echo.               topic：why investment in R&D effect the profit of furniture industry

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Keywords: R&D.
Invest.    furniture industry
（feedback: should
Add
in which
Country
Which period time. Yang)

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Has marketing become easier/harder with the advances in social media in comparison to older traditional methods of marketing?

Key Words:
Marketing, Social Media, Marketing Metrics, Strengths and Weaknesses.

Academic Refernces: Anastasia,T, Juan,M and Feisal.M (2014) Journal Of Marketing Theory and Practice 22(2)

Barket,M Social Media Marketing: a strategic approach 2nd Ed.

https://www.entrepreneur.com/article/218160

Feedback : interesting topic. However, what is the traditional method of marketing , maybe should be specific.

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or

goo.gl/Qf9bVx

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Sebastian Hargreaves - Essay/Research Question

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Sebastian Hargreaves - Essay/Research Question

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Technology -

HR V Marketing

Literature Review

Cross Reference

Has Simple Marketing started to diminish and is Technological Marketing having a greater influence.
Gone --> Digital and Design marketing with telecom

Comparative Studies of Digital Marketing and the effects of Social Media

Cost Effective ?

Technical Knowledge

E-Marketing

Networking

Advertising

SME's

Global

Local

International

Huge Scale

M&S Started in France and grew

DDD - Digital Dress Design

DVD Players Deminish -

Netflix, On Demand

HR -

How businesses affected by recruitment failures.

E-mail for permission of a brand

Precise Question - Quality not Quantity

Online Recruitment system and challenges Multi-National Brand - E-mail HR

e.g Barcelona Football Club

Brands of them e.g Qatar Airways

Connecting between Continents

Reference Variety -

Access Library

Link for the Authors/Subject

E.G Marketing

Key Words - Consumer Behaviour, Decision Making process. Social Changes, Demographics and Trends e.g Market Trends,

References -

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Topic: Dose Monopoly or Cooperation of Business Suit Chinese Business environment?
Key words: Uber in China, China national petroleum Corporation, Take-out service in China

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1.The impact of training on employees' performance: Evidence from Chinese SMEs in recent 5 years.

2.Key word: training, employee performance, Chinese SME

3.Journal article reference:

(1)Newman &. Sheikh (2014) Determinants of best HR practices in Chinese SMEs. Journal of Small Business and Enterprise Development. 21(3).

(2) Khan （2012）The Impact of Training and Motivation on Performance of Employees. IBA Business review. 7 (2),  p84-95.

Feedback JF:
Topic - very interesting and well specified. One thing that you now need to consider though is how you will measure the impact? How will you measure performance? What methods will you use - quantitative, qualitative or mix method approach? Are you going to use 'self-assessment/ perceptions of one's performance or will you interview HR managers?

Keywords - Human resources, professional development, executive education, apprenticeships, returns to education, performance measures

Articles - very good but only 2; keep expanding the list of peer-reviewed publications, focus on journals in the HR area, you don;t necessarily have to focus on just Chinese businesses in your search. In fact, it would be beneficial to use literature from other parts of the world to determine if practices work universally well or if they must differ and vary by culture/country.

Overall - very good start; keep up the good work!

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Why the UK voted to leave the EU when economic growing?
Feedback: this topic can focus the following aspects:
The problem about refugee, the job opportunities, UK needs pay a barrel of money to EU, some people think the fund should be make use of UK developments, humanitarian crisis.

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Does any FDI investment will influencestartup small business success?

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Does any FDI investment will influencestartup small business success?

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Key words: small business,external factors, start-up, capital investment, political influence SME
Carter NM, Gartner WB, Shaver KG, Gatewood EJ. 2003. “The career reasons of nascent entrepreneurs”, Journal of Business Venturing, 18(1), 13-39.
Hung M. Chu, Orhan Kara, Xiaowei Zhu, Kubilay Gok. 2011. “Chinese entrepreneurs: Motivations, success factors, problems, and business-related stress”, Journal of Chinese Entrepreneurship, 3(2), 84-111.
West, GP, & Noel, TW. 2009. “The impact of knowledge resources on new venture performance”, Journal of Small Business Management, 47(1), 1-22.
Frey, RS 2012, Successful Proposal Strategies for Small Businesses, Artech House Publishers, Norwood, US. Available from: ProQuest ebrary. [28 October 2016].
All come from staffe-library
feedback Oliver
1.there has three types of FDI. Obviously, the JV and merge are not good strategic for small business. Focus on the greenfield bro.
2. How to measure the success? Look at you resources, most of them are talk about management. Maybe you can pay more attention on how can management help company to win more advantages.

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1. Write down your research question and/or topic
2. Define and write down a list of key words
3. Find and write down a Harvard reference of
- 3 academic journal articles
- 1 book/e-book
- 1 reputable website
4. write down a list of journals where you found (or can search for) your articles

Feedback/comments: