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The colors and shapes in this letterhead and car give it a playful feel. It makes it feel far less intense than a letter can be. It is clean and professional while being fun and catching the eye.

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The shape of the butterfly makes one feel safe and warm. The colors are not offensive to the eye and they flow very very nicely, almost to where the eye doesn't catch it. It would work really well for a children's clinic.

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The sharp clean lines at the angle seem to shape the text and makes it the focus. The logo also matches the colors of the letterhead and card head. The use of similar colors that flow into each other makes it less offensive to the eye.

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The way the colors fade from red to blue and stick out in straight lines comes off very striking and attention catching. I like how the logo matches the card and letter head. The flow yet straight lines give is a structured whimsical feeling

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I enjoy how the logo is on the beige and the brown. I also enjoy the balance brought by the flower on the other side of the letter. It seems very romantic and balanced.

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I like the way the blue waves flow and how the blue on the bottom fades up to the white making the text and logo stand out even more.