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In which context is the product or service used?

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In which context is the product or service used?

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What are the alternatives to the products or services that you offer?

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What are the alternatives to the products or services that you offer?

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What strategic group does the company belong to?

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What strategic group does the company belong to?

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Which trends will most likely have an effect on the own market segment, are irreversible and develop in clear direction?

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Which trends will most likely have an effect on the own market segment, are irreversible and develop in clear direction?

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Does the product or service create a functional or emotional attraction?

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Does the product or service create a functional or emotional attraction?

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Which buyer groups exist within the market segment?

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Which buyer groups exist within the market segment?

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Write your project name & short summary about it.

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Write your project name & short summary about it.

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What will happen BEFORE the customer uses the product or service?

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What will happen BEFORE the customer uses the product or service?

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Why is it categorized as alternative product or service?

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Why is it categorized as alternative product or service?

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How would you compare your company with group of organizations within an industry that pursue a similar strategy?

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How would you compare your company with group of organizations within an industry that pursue a similar strategy?

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Explain the product or service attraction

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Explain the product or service attraction

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What will happen WHEN (present) the customer uses the product or service?

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What will happen WHEN (present) the customer uses the product or service?

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What will happen AFTER the customer uses the product or service?

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What will happen AFTER the customer uses the product or service?

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Nugroho, Dadan, Hermin, Ruli, Rezza, Vonny

To support the port standardization program, improve the performance of container terminals, and unlock capacity, there is currently no systematized tool for assessing and mapping  the condition of container terminals in Indonesia. Our idea is to build the container terminal diagnostic tools to answer this problem.

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1) Alternative products:
a. existing in Pelindo -> Ms.Excel
b. international simulation system -> TBA simulation software

2) Both can calculate the container terminal capacity and can be categorized as data analytics tools

3) The differences are:
a. Ms.Excel -> simple, free (cost efficient), not using complex algorithm, user manually input and determine the formula, so can be not standard and higher error prone (depend on user knowledge and precision)
b. International simulation system (TBA simulation software) -> the formula are given, the calculations are by system, the features are advanced, we can not buy the system but only use it through TBA for specific project, the cost is higher than Ms Excel or Group 5's Container Terminal Diagnostic Tools.

4) We combine the simplicity and efficiency of Ms Excel and calculation automation of TBA simulation software.

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1) The context  that Group 5's Container Terminal Diagnostic Tools can be used:
- Design a new container terminal, or unlock existing container terminal capacity.
- Develop some less mature container terminals, for instance in East Indonesia

2) Pain point before using Container Terminal Diagnostic Tools (use Ms.Excel and create the calculation model manually):
- high error prone: trial and error simulation
- manual data processing
- formula not standard
- required many assumptions/rule of thumb
- do not give recommendation as decision support system

3) When customer using Container Terminal Diagnostic Tools:
-  more systemized and structurized
- Decision making support tools for Pelindo, such as to do the unlocking terminal capacity, the system can recommend specific infrastructure or suprastructure investments according to the analysis, or needs of specific equipments (relocate from other area), etc.

4) After customer using Container Terminal Diagnostic Tools:
- support the Pelindo's container terminal standardization program
- can be integrated with other Pelindo's system
- Operation analytics automation : can be used periodically for all Pelindo Projects

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Trends:
- support containerization trend
- support bigger container vessel size trend
- expand capacity
- hub and spoke trends
- balancing trades between West and East Indonesia
- increase effectivity and productivity of container terminal

Container Terminal Diagnostic Tools can support the company to face these trends by offer quick analysis, support standardization between ports, give recommendation how to expand capacity.