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1.Why sell snacks and how did the idea come about?
2. How do you attract your customers?

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1. Where do you get your supplies?

2. How do you advertise your products?

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Why sell snacks and how did the idea come about?

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Why sell snacks and how did the idea come about?

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At first, during our brainstorming section, we found one of the customer pains is that UM students may feel hungry during classes. So we move on to conduct a survey for further study after agreement from all group members. The survey results were as expected, and many people showed interest in our business idea.

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Firstly, our products are made with high-quality ingredients such as premium chocolate and high-quality corn, which provide a more delicious and pleasant taste experience. Secondly, we provide free in-campus delivery by sending products to all customers. It is convenient to customers as they get their snacks easily. Lastly, we provide flexible payment methods such as TnG wallet, bank and cash, customers can choose the payment method they prefer.

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In fact, our business is about repackaging the products from two of our suppliers and acting as the agents to promote them by our brand platform. The popcorn supplier is Mamapopcorn, which is one of the famous local popcorn sellers in the Shopee platform, while the choco jar supplier is Chocope, the good quality choco jar provider.

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We advertise our products through social media, like Facebook, Instagram and WhatsApp. We designed copywriting of posters by using multiple methods such as teaser, soft selling and hard selling. In addition, we provide special offers during holidays and weekends.

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1. How has the coronavirus affected you?
2. What are your biggest risks as a company right now?

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As the pandemic continues, there are a lot of students who are not currently studying at home, our target customers decreased indirectly because of the coronavirus. Besides, there is a risk for our delivery couriers.

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What are your biggest risks as a company right now?

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What are your biggest risks as a company right now?

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There are a lot of students who sell various food as a side income or for the project. So, this business is easily replaceable by other new businesses. To prevent this, we must keep our brand unique and maintain a group of long term customers.

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1. Will you continue your business in the future?

2. What are your weaknesses or disadvantages?

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1. How do you compare prices?

2. How do you compare on service?

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Will you continue your business in the future?

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Will you continue your business in the future?

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Good question. Maybe we are not going to continue our business in the future. The reason is that we are just second-year students, which means we still lack the basic quality of entrepreneurship and still need to consolidate our basic knowledge and skills. You have to know what the rules are before you break them. Before you can innovate, you have to lay down the basics. Because you can't learn in a field you are not familiar with. ​But I believe UM students are all very excellent students, and our future is very bright.

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What are your weaknesses or disadvantages?

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What are your weaknesses or disadvantages?

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Choice of product for our customers is less. As we are students who do not have a stable income, we can only prepare 10 stocks of our products each to ensure we will not run out of stock and manage to sell all of the stocks in a short time.

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We are providing a free delivery service for orders inside the campus. By providing the free delivery service, we managed to attract customers who are staying inside the campus. We also contact our customers before delivering to them to ensure they will not miss our courier and they can provide feedback to us.

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Our price is fairly cheap compared to others. This is because we are striving for wholesale prices from the suppliers. Thus we can provide a fairly lower price and maintain profit at the same time.

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1. How did you find your first client?

2. Suppose some people wrote a bad review about you on some platform. How will you react?

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1. What problems did you face?

2. Are the customers satisfied with your snacks?

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What was the previous exposure of customers to similar products?

How do you interact with your customers?

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1. How do you compete with competitors?

2. Have you actually met any competitors, and what do you think of them?

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Other than the free delivery service on campus, we held a lot of promotional activities during the special days such as Presale Promotion, Weekend Promotion and also Christmas Sale. Besides, our products are always cheaper than the market price, which makes our products valuable for the customers.

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Have you actually met any competitors, and what do you think of them?

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Have you actually met any competitors, and what do you think of them?

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Of course, we met some competitors, they also sell some food. In terms of how we think of them, we think the existence of competition is inevitable, but it is conducive to our growth. We reflect in the competition, learn in the competition, improve in the competition, so it is not a bad thing to have competitors.

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We did encounter some problems, such as the decrease of customers during the COVID-19, and we had to increase publicity to ensure sales. Moreover, we can not provide a daily delivery service, because we have a lot of assignments and exams, so we set the delivery day on every Saturday.

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Are the customers satisfied with your snacks?

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Are the customers satisfied with your snacks?

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Yes, of course. In fact, we have received a lot of positive reviews, and many people are making second purchases after enjoying our snacks. And so far, we have not received any complaints about our products or services.

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What was the previous exposure of customers to similar products?

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What was the previous exposure of customers to similar products?

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As we said in the last question, there are many similar businesses started before among students such as chocolate selling, cake selling and so on. Thus, we believe that our customers have much previous exposure to similar products.

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How do you interact with your customers?

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How do you interact with your customers?

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Our customer service representatives will contact customers after they place their orders through WhatsApp. Every customer can interact with us through it. For other customers who follow our social media pages, they can also contact us through social media.

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Our first customer is a close friend of our group leader. He follows our business social media pages even before our official launch. After the official launch, he placed orders and became our first customer.

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Suppose some people wrote a bad review about you on some platform. How will you react?

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Suppose some people wrote a bad review about you on some platform. How will you react?

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If the review is criticizing our bad service, we will take the review and improve ourselves to provide a better customer experience. However, if the bad review does not provide useful feedback, we will ignore it or make a declaration if needed.

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1. How is your process? Does your product sell well?
2. How much profit is there and how do you divide it up?

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1. How big is the market opportunity?

2. What is your marketing strategy?

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1. Is your target customer only students on campus?

2. How many snacks have you sold?

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1. Are you fully committed to the project?

2. What will be your biggest problem if your business develops further?

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Is your target customer only students on campus?

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Is your target customer only students on campus?

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In most cases, yes. Most of the orders are made from the campus. Only a few of the orders that are off-campus will be placed by us directly from Shopee. Because if we provide the off-campus delivery services instead of Shopee suppliers, it will greatly increase our labour and time costs.

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In order to avoid surplus inventory, we purchase ten snacks of each type, altogether four snack types. The snacks that we offer are Caramel Popcorn, Dark Chocolate Popcorn, Baby Crunch Choco Jar and Ku Kiss Choco Jar. And eventually, we sold out of all those snacks

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How is your process? Does your product sell well?

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How is your process? Does your product sell well?

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The whole process went smoothly and all products were sold out. This was made possible thanks to the guidance from Dr Wong, the team leader's good organisation of work and the active cooperation of the members, who made it possible to complete all the work with quality.

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How much profit is there and how do you divide it up?

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How much profit is there and how do you divide it up?

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Our total cost is RM407.4, and the total sale is RM500, so the profit is RM92.6. For the fuel subsidy of the delivery group, the group leader transferred each RM10 to Azhar Ayob⁩  and ⁨Aiyinhan⁩ for the effort in delivery service. Then the left profit, we donated to Mercy Malaysia Flood Funds.

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The market opportunity is wide in terms of students around 20 years old are more likely to eat sweet snacks like our popcorn and chocolates. However, it is also very competitive as there is a lot of other food selling businesses among students.

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We will focus on and promote our products to the students inside the UM campus. They are potential customers closest to us and we are able to provide better service to them.

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As we are students, we need to do and be busy with coursework from other courses. We are not able to fully commit to the project. However, we had tried our best to update the work distribution every week and were able to complete our tasks in the allocated time.

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What will be your biggest problem if your business develops further?

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What will be your biggest problem if your business develops further?

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We will face our biggest problem with the delivery service we provide if our business develops further. This is because we will need to expand our market to get in touch with people outside of the UM campus. The delivery service is done by our colleagues, we will not be able to provide delivery outside of the campus.