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Definition:  Represents an appeal to the emotions of the audience, and elicits feelings that already reside in them.

Example: "Whenever you feel like criticizing anyone, just remember that all the people in this world haven't had the advantages that you've had" (Fitzgerald,1)
Fitzgerald really moved his reader by inserting this quote for the narrator's grandfather. This quote allowed the reader to think back on their own lives and remember their loved ones and advantages/ privileges in life.

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Definition: The fact of two things being seen or placed close together with contrasting effect.

Example: He uses very happy colors to describe West and East Egg, while for the Valley of Ashes he uses sullen depressing colors. West and East-"bright rosy" and "whine-colored." The Vally- "ash-grey" and "spasms of bleak dust"

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Definiton: Literal dictionary meaning of a word.

Example: "He's a bootlegger..." (Fitzgerald, 61) 'Bootleg' has the literal meaning of selling liquor, computer software, and recordings illegally. Calling Gatsby a bootlegger suggests that he was involved in illegal activity (which is the connotation).

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Definition: Written discussion or debate.

Example: Tom discusses the suppositions in a book he read 'The rise of the colored Empires' with Nick.(Fitzgerald, Chapter 1)

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Definition: A comparison between one thing and another, typically for the purpose of explanation of clarification.

Example: If personality is an unbroken series of successful gestures, then there was something gorgeous about him, some heightened sensitivity to the promises of life, as if he were related to one of those intricate machines that registered earthquakes ten thousand miles away. (Fitzgerald, 2)

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Definition: The repetition of a word or a phrase at the beginning of successive clauses.

Example:
Her face was sad and lovely with bright things in it, bright eyes, and a bright passionate mouth.(Fitzgerald, 9)

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Definition: A literary reference that invokes something (usually  and artistic of written art work) of cultural significance .

Example:
"I bought a dozen volumes of banking and credit and investment securities and they stood on my shelf in red and gold like new money from the mint, promising to unfold the shining secrets that only Midas and Morgan and Maecenas knew."  (Fitzgerald,4)

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Definition: The use of a word or words that either sound similar or have two different means usually in the context of a joke.

Example:
"Then he kissed her. At his lips' touch she blossomed for him like a flower and the incarnation was complete." (Fitzgerald,111)

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Definition: Conjunctions (and,or,but,for,nor,so,yet) are left out of sentences and phrases.

Example: "People disappeared, reappeared,made  plans to go somewhere, and then lost each other, found each other a few feet away" (Fitzgerald, 27)

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Definition: Emphasize the difference  between the two ideas.

Example:
"An indefinable expression, at once definitely unfamiliar and vaguely recognizable," (Fitzgerald,88)

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Definition: Exaggerated statement or claims not meant to be taken literally.

Example:
"20 miles from the city a pair of enormous eggs, identical in contour and separated only by a coutesy bay,,," (Fitzgerald,4)

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Definition: The style of speaking+writing, determined by the choice and usage of words with regard to effectiveness.

Example:
"When I left his office the sky had time dark and I got back to West and in the drizzle" (Fitzgerald,133)

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Definition: When a writer presents a situation as of it is less important or serious than it is in reality.

Example:
"I lived at West Egg, the- well, the less fashionable of the two,(East Egg)" (Fitzgerald,4)

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Definition: The reflection in the work of the author's attitude towards his or her subject, characters, and readers.

Example:
After the death of Gatsby, Nick's tone changes from admiration to sadness

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Definition: Indirect expression that is instead of one that is of offensive.

Example:
" I lived at West Egg, the - well, the less fashionable of the two,(East Egg)." (Fitzgerald,4)

- - Nick in indirectly stating that West Egg is not as high class and sophisticated as East Egg- -

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Definition: The narrators attitude towards the subject.

Example:
The mood in the book is dark and pessimestic set by the carelessness of the wealthy, the ugliness of the Valley of Ashes, the tragic deaths of Gatsby and Myrtle,etc

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Definition: An idea or a feeling that a word invokes in addition to its literal meaning.

Example:
"I'm glad it's a girl. And I hope she'll be a fool that's the best thing a girl can be in this world, a beautiful little fool. (Fitzgerald,13)

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Definition: When contradictory terms appear in conjunction.

Example:
"Reserving judgements is a matter of infinite hope." (Fitzgerald,7)

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Definition: Figure of speech where the name of a thing is replaced with the name of something else with which it's closely associated.

Example:
".... this party had... assumed to itself the function of the countryside- East Egg condescending to West Egg..."'
(Fitzgerald,44)

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Definition: The use of irony to mock

Example:
As Daisy asks Nick if he wants to hear a story about the butlers nose, her responds carelessly with the sarcastic "That's why I came over tonight." (Fitzgerald,13)

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Definition: Repetition of consonant sounds at the beginning of words.

Example:
"His hand took hold of hers." (Fitzgerald,96)

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Definition: The mistaken use of a word in place of similar-sounding one.

Example: "He went to Oggsford College in England. You know Oggsfod College?" (Fitzgerald,76)

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Definition: A rhetorical device that has a different meaning than what the expression seems to imply. It is similar to sarcasm.

Example:
As Tom explains his beliefs and theories about how the "Nordic" race would later be "Submerged" by the darker colored races, Daisy says: "Tom's getting really profound... He reads deep books with long words in them." Then, Nick points out the irony in her words by saying: "She winked at me again."

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Definition: A mistaken belief based on an unsound argument.

Example:
" Nowadays, people begin by sneering at family life and family institutions, and next they'll throw everything overboard and have intermarriage between black and white." (Fitzgerald,130)

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Definition: Comparing two things with the usage of "like" or "as".

Example:
"Daisy and Jordan lay upon an enormous couch,  like silver idols,weighing  down their own white dresses against the singing breeze of the fans." (Fitzgerald,122)

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Definition: Figure of speech where the speaker asks a question and immediately answers it.

Example:
"Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it." (Fitzgerald,11)

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Definition:  A statement where one part seems to be true however the other part can not be true.

Example:
"And I like large parties. They're so intimate. At small parties there isn't any privacy."  (Fitzgerald,49)

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Definition:  A course of reasoning aimed at demonstrating truth or falsehood.

Example:
"Wait a minute," snapped Tom. Mr. Gatsby one more question." "Go on," Gatsby said politely. "What kind of a row are you trying to cause in my house anyhow?" (Fitzgerald,131)

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Definition: Omission of a word or series of words.

Example:
"Please come and see me.... Phone book.... Under the name of Mrs Sigourney Howard.... My aunt...."
(Fitzgerald,52)