# data[].attributes.headline
The Studio Idents - StudioCanal and Working Title Films

# data[].attributes.subject
The Studio Idents - StudioCanal and Working Title Films

# data[].attributes.body
The non-diegetic sound's heard during the opening of the film are sound F/X sampled from George A. Romero's Zombie-Horror 'Dawn of the Dead' (apparently)

# data[].attributes.body
We open the film with a shot of Shaun, establishing him immediately as the most important character and probably the titular character. During this scene, we focus mainly on Shaun when other characters are talking, looking at his reactions, him trying to eat, Pegg's performance

# data[].attributes.body
The first shot we see is a close up of Shaun. His expression is one of ponder. Before he is snapped out of it with the introduction of Liz.

# data[].attributes.body
The opening is set in the Winchester pub. It gives a representation of a traditional, old British pub. The mise en scene of the pub involves elements in which makes it a very traditional pub. For example, the darts board, people smoking, lots of empty glasses on the tables and old men walking around in the background. Furthermore, the elements of dark wooden furniture, red curtains and the old fashioned wallpaper also adds to the traditional British look.

# data[].attributes.headline
Significance of Location and Character Relationships?

# data[].attributes.subject
Significance of Location and Character Relationships?

# data[].attributes.body
The opening sequence establishes bonds between the characters that are vital for the rest of the movie such as Liz and Shauns relationship, the conflict between Shaun and Lizs friends (David and Dianne) etc. this information is important for the story to be pushed forward.
The sequence also establishes the significance of the Winchester Pub as a significant location as we are told of how often the characters are there from when Liz says that for their anniversary they came to the pub.

# data[].attributes.body
Ed's costume in particular connotes a slacker mentality. he is wearing an off-white baggy T-shirt which looks dirty. this implies he doesn't bother to wash his clothes often and that he either can't afford or just doesn't care to get clothes that fit him well. he is also wearing baggy sweat pants and trainers, both are very casual, messy clothes . This suggests he doesn't have a job as there is no sense of readiness or a sophisticated life style.

# data[].attributes.body
The opening sequence introduces us to the main characters of the movie however we are also introduced to the day to day ordinary people who we will later see as zombies that will follow the protagonist and his troupe. This will be memorable to the audience as they will recognize the people now as zombies giving a nod to those who are observant and invested in the movie while watching (Active Audience).

# data[].attributes.body
The first character we see is Shaun, this immediately establishes who the main character is, we then learn a lot about Shaun because of the performance by Simon Pegg as he looks like he is day dreaming and slouching. We then hear his name said by Liz off screen where they proceed to have a conversation about their relationship, during this conversation the audience is given the chance to infer what Liz and Shaun want in their relationship but, Ed helps the audience by filling in the blanks with his frustration at the arcade cabinet hes using

# data[].attributes.headline
Discuss mise-en-scene - what is conveyed here through, props, decor, furnishings etc?

# data[].attributes.subject
Discuss mise-en-scene - what is conveyed here through, props, decor, furnishings etc?

# data[].attributes.headline
What does the editing style or pattern add to this event?

# data[].attributes.subject
What does the editing style or pattern add to this event?

# data[].attributes.headline
What groups are represented in the opening sequence? Who are these people and what does E.Wright convey?

# data[].attributes.subject
What groups are represented in the opening sequence? Who are these people and what does E.Wright convey?

# data[].attributes.headline
What devices are used to introduce Shaun as the central protagonist?

# data[].attributes.subject
What devices are used to introduce Shaun as the central protagonist?

# data[].attributes.headline
What do the dress codes of Shaun, David and Dianne convey?

# data[].attributes.subject
What do the dress codes of Shaun, David and Dianne convey?

# data[].attributes.body
the opening sequence starts with an inter-contextual reference to the Romero saga of zombie films with the uncanny, heavy sync non digetic music sound. A nod to the audience that is filled in on the joke, likewise introducing a new batch of viewers to movie classics such as ''dawn of the dead''.
The Romero sound fades out and in their place we get the song ''ghost town'' which foreshadows the events about to occur in the latter part of the movie. Furthermore we are brought back to reality with the sound of a bell and a man shouting for 'last orders' which could be taken in the literal sense keeping in mind the nature of the film. We are introduced to the main title character, Shaun, with a closeup of his un-present stare, away from the camera, zoning out,

# data[].attributes.body
The opening scene of Shaun of the Dead introduces our major characters and most of the important supporting characters. All the characters we meet are very quickly and effectively characterized. Ed is introduced by a series of swear words, totally lacking self awareness or care. Shaun and Liz are established as being together, as are David and Dianne. Dianne talks about David liking listed buildings and her love of theater, telling us that they are intellectual types and that Dianne loves acting. Wright is very efficient at getting these introductions out of the way quickly but still staggering them. He introduces Shaun first, of course, then Liz and Ed. Then David and Dianne are brought in when they're mentioned in the dialogue.

# data[].attributes.headline
Discuss lighting techniques and intertextuality when Shaun enters the lounge in the morning

# data[].attributes.subject
Discuss lighting techniques and intertextuality when Shaun enters the lounge in the morning

# data[].attributes.body
In the opening sequence, Shaun and Liz are sat across from each other at a table. This separation in the proxemics could represent the differences in their relationship and how they don't see eye to eye. Furthermore, we then see Ed between them as they're sat on the table. This could suggest that he's slightly involved in this relationship, in a sense that he's a bad influence on Shaun which interrupts the relationship. Then we see Dianne and David sat next to Liz. The character placement here shows that Dianne and David are on Liz's side of the argument/disagreement that she's having with Shawn. However, they're sat slightly behind Liz which could imply that they don't agree with Liz being with Shawn, but they're friends and still sided with Liz.

# data[].attributes.headline
How people are presented in their day to day activities

# data[].attributes.subject
How people are presented in their day to day activities

# data[].attributes.body
The main idea that is presented in the opening is that we are all living like we are already zombies. This is shown through the presentation of the workers at the shopping store who are all in sync as they scan items AT THE SAME TIME! this is used to show that we aren't even human anymore as their is no expression on any of their faces.
This is the same with the Teenagers in the next shot who are shown to be walking down an alley way in a 'gang' and the majority of them are in hoodies. These are all stereotypes of how the younger generation are today.

# data[].attributes.headline
How does the camera move during the title sequence? What meanings are generated for you?

# data[].attributes.subject
How does the camera move during the title sequence? What meanings are generated for you?

# data[].attributes.body
After the initial pub scene we are presented with a sequence to establish the setting and lifestyle of characters within the film lifestyle.
The scenes within the supermarket show the actions of the characters, they are particularly passive and unenergetic. This is to represent the conformity of society and how us a modern day citizens are stuck in the same routines.
The next scene of the bus stop again shows the conformity as multiple characters pull out their phones in synchronization.
Throughout this sequence the same type of shot is used: a mid shot with a slow pan to transition is used repeatably to once again in force the theme of conformity

# data[].attributes.body
when Shaun walks into the room, the camera starts off at a low angle of his stumbling legs (accompanied by expressionistic shadows). as the viewer, this restricts your knowledge as you are unaware that it is Shaun until the camera tilts up to show his face. This helps creates suspense early on in the film. Also this is a classic shot used in horror films as the restrictions mean the character on screen appears more threatening. perhaps this shot and its effect help to introduce Shaun as the central protagonist as in the film he is the most threatening character towards the zombies due to his leadership and his persistence to kill as many zombies as possible.