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Commercialism is everywhere and varies greatly season to season. Some may say window displays do not do anything. But the amount of fame recieved  from stores in New York disagrees. Each season something different will be advertised and created to draw costumers eyes. This is done through the use of color, line, pattern, and symbols. The more interesting the window display the more likely a person will go into the store. In New York it is a define that the consumer display’s influence a person to not only enter stores but buy items.

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Summer is the brightest and warmest season and adversisers want buyers to remember that. In each background of the displays pictured different types of shapes, lines, patterns and colors are used. Bright colors such as blue, green, pink, yellow, purple, and orange are used in different shadings. Like in the spring displays, the bright colors and patterns are used to grab attention and instill a happy feeling in the audience of the displays. The colors are supposed to remind the buyers it is summer and everything should be better. Summer patterns such as a palm is also depicted along with oars and popsicle art work. These are common symbols seen in summer as they are all related to activities. Palms can be related to vacation, oars can be related to any type of boating, and popsicles are commonly ate in the summer. These items along with the bright colors remind costumers that these stores have items needed for summer activities.

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summer lord and taylor window dispaly.jpg

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Winter always ends up dragging for way too long then it should. Winter in New York is cold and dark and by March everyone is craving spring. For advertisers in New York, bright colors is the main way to do this. Colors such as pinks, greens, blues and yellows are used to draw attention to the windows. Also bright colors, especially yellow are known for creating a happy feeling and uplifting feeling. A symbol most associated with spring is flowers. Flowers are a key reminder of spring and the warmth and color associated with it. The variety in flower arrangements immediately draw attention due to the different textures and patterns. Bee’s are almost commonly associated with spring so seeing art of oversized bee’s in a vibrant yellow color will draw ones eye to the store. Seeing flowers and bright colors remind buyers of the warmth and change that is soon coming and that they need a change too with new products from their store.

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spring dolce and gabbana window display.jpg

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Christmas is seen as one of the happiest times of the year. It is also the biggest holiday for capitalism. It is a business’s job during the winter season to create window displays that are visually inviting to buyers and put them in the holiday spirit for the amounts of shopping needed to be done. Christmas lights are bright and automatically draw your eye to them. By having lights around displays a buyer will automatically look at the display meaning they will be looking directly at the advertisement. By having lights and Christmas decorations a unity and story is created. Buyers will want to look at the windows so see that story and see things that remind them of the holiday they love. Again like in the fall, color is used in winter window displays as well. White is one of the main colors used which represents innocence and goodness. At Christmas time innocence is a main characteristic regarding the myth of Santa Clause and the magic of Christmas. Other common Christmas colors such as red and green are also used in displays. The Macy’s in New York City is the biggest Macy’s in the world and each winter season they do a huge window display for the holiday season. People from all over the world come into that specific Macy’s just based on their winter window displays alone.

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In the season of fall, the weather gets cooler and the colors around us grow darker. Fall is also known to housing Halloween in October. Due to these events, the Display Windows start to change and advertise for this. Featured in each window is an extreme use of season coloring. Dark colors such as black, orange, and blue are used. These colors work together in harmony to set a darker tone that is known to sit around fall. The two most common Halloween colors such as orange and black are used in each display to draw and remind buyers of the upcoming holiday. Also due to the holiday of Halloween, different forms of art and decoration are used to set an erie tone. Whether it is the illuminated faces on the all black display, or the texture of spider webs with creepy dolls, all art sets a scary tone and reminds costumers to buy for Halloween and fall. The displays use such a pertaining color to the season and holiday that anyone walking by is automatically drawn to the dark artwork.

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America is known for being a Capitalistic society. Making money is how America thrives and grows as a country. So Naturally, enticing visuals are used daily to grab attention of potential buyers. New York City is one of the most famous cities in the world therefore, advertisement is used everywhere you look. Residents and tourists most common way to get around is walking up and down the bustling streets of the city. Along these walks, someone might pass hundreds of shops and different stores. In New York City, using display windows is a advertisement strategy due to how often people walk around and walk by stores. Depending on the season, each store has something new advertised in such a visual appealing way, you can’t help but at least go inside the store to look. Each display window is carefully thought out and designed around each time of year and what is believed the public will appeal to the most. Commercialism and Consumer Display’s have an influencing effect on one’s impulses to purchase items.