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this fashion is seen as smart fashion, it's this type of clothing that are used for important and professional meetings, interviews and business. it can also be modified with ties, bow ties, tuxedo etc. depending on what event people are going to.

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this fashion is following the trend of rap and hip-hip. the fashion is mimicked by people of society to show their preference towards the genre, but also makes them look scary as the fashion makes people look like they are in a gang themselves. this fashion can be seen as controversial and can lead to many people outside of this culture judging them for what they wear. whilst gangster has been a term used since the 1920's, the representation of gangsters have changed dramatically, were before it was Italian American mafias, now it has developed to African american's being called gangsters because of racial stereotypes.

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hipsters are those who follows the latest trends and fashions, especially those regarded as being outside the cultural mainstream. hipsters have been mocked and 'memed' because of their representation and their stereotypical actions towards people and their personality.

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streetwear are clothing that have famous and/or expensive brands, they are also known as casual clothing, these brands usually include the likes of Fila, Stone Island, Lacoste, Supreme. these are usually trendy clothing that are sometimes used in football hooligan films and are used heavily in a lot of lifestyle YouTuber's which sometimes see the sales of these clothes rise and become a trend. casual clothing is a style worn especially by members of various urban youth subcultures.

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ego fashion as a very predominant colour, the colours are usually black, with some red being a sub colour to a lot of the clothing. their clothing often contains chains to add design and variety to the clothes. this trend of fashion has been mocked from those outside of the culture as they stereotype them being depressing and suicidal. the black has been seen as being strong with death and depressing, which is why many have mocked them because of the representation of emo's.
this will be the fashion i focus on for my ident, i will be making my intro seem like it will be a channel about emo fashion, this would mean the target audience will b for the teenagers and young adults, 13-18 year olds since it's usually this time in this generation were people go through the 'phase' and the channel would appeal more towards those audience members.