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Tesla Motors is a global enterprise that designs, produces and markets electric powered vehicles and components. Presently, it is the only vehicle manufacturer selling zero-emission sports cars in serial production as opposed to concept vehicles or prototypes. In spite of the global strides made by Tesla in terms of technological developments, global branding and market adoption, it remains a relatively young company within a nascent industry – compared to the 150-year-old internal combustion vehicle industry.  (Mangram, M. E. (2012).

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It is now expanding this technological advantage to the luxury vehicle sedan market. Tesla's strategy of selling sleek, eco-friendly designs at high margins echoes Apple Computer's business model, and differs greatly from its industry peers Chrysler, Ford and General Motors in Detroit, which have been struggling to evolve their aging lines to meet the increasing demands for electric and hybrid vehicles (Mangram, M. E. (2012).

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1. Energy efficiency
Tesla electric cars have created a new standard for fuel efficiency in the world today. The chart below compares the well to wheel efficiency of Teslas Roadster in comparison to other vehicles who use different fuel sources (Eberhard, M., & Tarpenning, M. 2006).

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Tesla since it is an electric based car company has very low emission which leaves rather less carbon foot print as compared to other combustion engines the chart below show the emission comparison of the Tesla Roadster in comparison to other cars (Eberhard, M., & Tarpenning, M. 2006)

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The vision of replacing many of the cars on the road with clean commuter vehicles has caused most producers of electric cars to build low-end cars with as low a price as possible but not in the case of Tesla (Eberhard, M., & Tarpenning, M. 2006) With a gasoline engine, performance comes with a big penalty – if you want a car that has the ability to accelerate quickly, you need a high-horsepower engine, and you will get poor gas mileage even when you are not driving it hard. On the other hand, doubling the horsepower of an electric motor improves efficiency. It is therefore quite easy to build an electric car that is both highly efficient and also very quick therefore in the case of performance as well Tesla cars perform as well as other cars and are even more efficient (Eberhard, M., & Tarpenning, M. 2006)

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Tesla motors are great innovators in the field on automobiles with there vision clear to make cars running on clean energy a great experience that is the reason why the issues of energy efficiency, emissions and performance are 3 issues that they have strived to be great at/

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https://www.youtube.com/watch?v=N3FjUbQgCaA