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Formal brief is a document that includes information in detail about what the client wants. It usually refrains from including any unwanted information and it doesn't always come in the form of a legal document.

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1) The document is concise and not complex.
2) It's not always a legal document, which means that the company can express their opinions and ask for changes.

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1) The contract itself lacks detail.
2) The client and company might disagree on the decisions and opinions each of them have and are listed on the contract.

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An informal brief is a less professional contract that can be projected either verbally or through the phone and does not require a written document.

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1) There are no restraints on the contract.
2) The employer will be able to influence their opinions into the contract while the client is working on it.

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1) Disagreements on decisions that are not listed on the contract.
2) The employer might disagree with any heavy workload the client expects and might lead to the client trying to find a different individual to complete the project.

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A contractual brief is another legal document that outlines how the company will organise their work and its duties that need to be fulfilled.

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1) The company gets an idea of what the client wants them to achieve.
2) The company and client can agree on a set income through the brief.

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1) Employer might be presented with heavy workload from the client that will put them under strain.
2) As far as advertising is concerned, the employer needs to be creative and that can be stressful especially if the client requires written work.

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In a co-operative brief; two companies are employed to work on said brief in unison as a team.

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1) There is a wide arrange of skills between the two companies.
2) Two companies work on the brief and can produce more ideas in unison.

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1) Disagreement between the two companies which might hinder the growth of the project and eventually lose the contract.
2) If the companies don't finish the work before their deadline, the client will not consider them for their future projects.

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The competition brief is created to be accessible to every company that participates in the creation of a project. Each participant creates their own brief and outlining which then will be judged by the client and the one that stands out the most and meets the client's needs gets published by the client.

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1) Constantly competing with other applicants which can help improve your skills.
2) Due to the competition, the employer will have to produce outstanding professional work in order to pitch themselves to the client and provide them with employment.

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1) Sometimes the winner may have to pay a fee, even if the brief is free to join.
2) The competition brief can have many participants, but only one winner which can prove to be stressful to those who didn't make it.