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This article was placed in the front of the new papers when it was published. It pushed other stories away drawing a huge attention on unveiling the truth behind the Thalidomide drug

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The by putting the title of the drug Thalidomide in bold letters it draws the attention with a image of distress and shock over the drug that people believe at that time did no harm

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These ads were designed and advertised to pregnant women and those suffering from morning sickness. The drug was advertised as a cure for morning sickness. Neither ads acknowledge safety from doctors.

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Both ads choose to not mention anything 'bad' or negative about their drug to seen like there is nothing wrong with this drug and it is totally safe

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This ad used phase and sayings to 'grantee' safety for users of this drug

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The Ad above features a picture of a baby to appeal towards mother, and soon be mother to attract them to use there safe for pregnancy drug