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The following digital presentation  will be focusing on Tesco's strategic options to increase their customer lifetime value.

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The following digital presentation  will be focusing on Tesco's strategic options to increase their customer lifetime value.

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(Forbes.com, 2018) (Kantarworldpanel.com, 2018)
. (Odell and Rovnick, 2018) (Our Tesco, 2018)

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Challange 1 Plastic

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(Horton, 2018)  (Unilever global company website, 2018) (Landrum, 2018)

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.(CRM Blog: Articles, Tips and Strategies by Super Office, 2018)

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3,Sugar Tax

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Marketplace strategic challanges 3,Sugar Tax

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Marketplace strategic challanges 3,Sugar Tax

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(Triggle, 2018) (Boseley, 2018) .(Tesco plc, 2018)

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(About.sainsburys.co.uk, 2018) (McKevitt, F. (2018). (About.sainsburys.co.uk, 2018)

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Direct competitor Aldi

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(BBC News, 2018) (Morris, 2018) . (McKevitt, 2018). . (Aldi.co.uk, 2018)

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(Amazon.com,2018) (LaVito, 2018)

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7PS  Promotion

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(About.sainsburys.co.uk, 2018) (Nectar.com, 2018)(Hammett, 2018).  (Ukpos.com, 2018)

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7Ps Price

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(Morris, 2018) (McKevitt, 2018). (Aldi.co.uk, 2018)

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7PS  place

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(KRISTOF, 2018) . (Amazon.com,2018) (Adams, 2018

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Strategic marketing options to grow customer lifetime value for TescoOption 1. loyalty cards 

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Strategic marketing options to grow customer lifetime value for TescoOption 1. loyalty cards 

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Tesco current Clubcard allows them to anticipate customer’s requirements based on data collected through use of their Clubcard’s and initial information freely given on setting this up. This both used to upsell, and cross sell items of interest based on previous shopping trips. Digital cards would ensure smooth checkout for customers and offer instant options for further discount on checkout. (Hobbs, 2018)
Option 2
Simple acts of kindness, these are simple to implement, and would both improve Tesco's brand and also improve customer lifetime value. Lush are a great example of this, employees are encouraged to do these altruistic acts of kindness on a weekly basis. (Dancey-Downs, 2018)

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Strategic marketing options to grow customer lifetime value for Tesco

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Strategic marketing options to grow customer lifetime value for Tesco

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Option ,  Aldi style shops

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(Hobbs, 2018) (Brignall, 2018) (IDG.COM, 2018)

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The recommendation would be for Tesco to introduce simple acts of kindness. Brands, increasingly open to communications, both with and between consumers (especially online), means it's never been easier to surprise and delight audiences; whether sending gifts, responding to publicly-expressed moods or just showing that they care. By reconnecting to their customers this will in the long-term increase customer lifetime value. (Behrman, 2018)

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Simple acts of kindness

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