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It applied to a broad range of people, so it was not group specific
By releasing it during the Olympics they have a lot of views, especially those who are athletic

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The video of the kid running has been on youtube and TV commercials.

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Nike released this ad during the 2012 Olympics in order to urge people to go out and get into shape

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They are spreading the campaign everywhere in order to get more people to buy their products.

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Promoting the use of Nike equipment to workout

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Doesn't advertise the price, but anyone can buy it.

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Showcasing workout attire for anyone wants to start getting into shape