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Dos Equis: Most Interesting Man in the World Campaign

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Dos Equis: Most Interesting Man in the World Campaign

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Most interesting Man in the World Campaigns

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Most interesting Man in the World Campaigns

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The advertisements first began appearing in the United States in 2006 and have since then become a popular internet

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Dos Equis Most Interesting Man in the World Plays Handball

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Dos Equis - The Most Interesting Man In The World (New Ad)

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Product: Beer
Price: 12 Pack $17
Promotion: Advertisements/Commercials
Distribution: Worldwide

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Targets people who a beer drinkers and can afford the product.

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Age: 21 and over
Gender: Male
Social Class: Upper middle class

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Worldwide

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The Most Interesting Man in the World: Swimming, Sledding, Saving and Surgery - Dos Equis Beer

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Target people who are beer drinkers. Its also targets people who can afford the product and have a more lavish lifestyle because it is a relatively expensive beer.

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This Campaign was successful because of it use of Humor. It became a well known advertisement because of this. These commercials were also successful because of the company slogan, "Stay thirsty my friends" and the campaign punchline, " I don't always drink beer, but when I do I drink Dos Equis".