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CARD STACKING TECHNIQUE

This ad was created by Burger King, using the "card stacking" techinque.
With facts and figures, this ad looks rather pleasing with numerous statistic about the Burger King Satisfries. However, the three statistics are the only ones bolded with a bigger white font, so it is hard to read the actual and relevant facts about the fries. The crispy looking fries makes the viewers hungry and push them to buy them.

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The aim of this activity is to Identify appeals to ethos, pathos and logos in advertisements. Your tasks:                                  Task 1.  Analysing the pictures of the Ads selected today keep in mind only 2 of  the 5 key questions of Media Literacy.                                                                                                                                          1.Who created this message?                                2.What techniques are used to attract your attention?             Task 2 Take notes on  the G.O. 3 columns note                              Task 3 Answer   the                                        questions writing your observations   on                                                            

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The aim of this activity is to Identify appeals to ethos, pathos and logos in advertisements. Your tasks:                                  Task 1.  Analysing the pictures of the Ads selected today keep in mind only 2 of  the 5 key questions of Media Literacy.                                                                                                                                          1.Who created this message?                                2.What techniques are used to attract your attention?             Task 2 Take notes on  the G.O. 3 columns note                              Task 3 Answer   the                                        questions writing your observations   on                                                            

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https://goo.gl/forms/kSXOVWjxfRRTez4e2

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Media Literacy
Analyzing two ads of the same product.
1.Can you reflect on the first ad and give reasons for this image?
2.How different is the second ad? What feeling does it represent?
3.Can you observe and decide the similarities and differences in the two ads ?5.Can you collect the results on this Venn Diagram writng the differences on the two sides and the similarities in the middle?

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The ad was created by "Clear", a shampoo brand. The techniques used are: arouse curiosity, humor, irony, slogan, sensory appeal, simple solution.

The message the ad is giving is just to take a shower using their product but it's hidden behind sexual references, to make it more interesting

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BANDWAGON TECHNIQUE
This message was created by Maybelline New York, a cosmetic brand, to promote a new type of mascara. To attract costumers' attention, they used the "bandwagon technique", an advertising appeal that marketing professionals use to persuade people to buy a product. The bandwagon technique attempts to persuade people by making them feel that a product is popular and everyone else is buying it, in fact this ad says "America's favorite mascara!"

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The target audience of this slogan of CLEAN&CLEAR is for women . The girl who has excessive facial oils must use this product because clean&clear transforms the face without oils.The technique of this slogan is Emotional Appeal because it makes you  feel more confident and beautiful.

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FEAR TECHNIQUE

This ad was created by the "Surfrider Foundation", an organization that works to preserve the world's oceans, seas and beaches, to prevent pollution, in particular water pollution.
The technique used in this ad is fear, because it shows two sushi rolls made up of rice and plastic bags, generally used for rubbish. The Fear Appeal persuades people to feel that they are assuming a risk if they do or do not purchase a certain product. The idea is that if consumers don’t use the product you are advertising, you make them feel like there may be undesirable consequences as a result.

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This advertisement was created and diffused by Burger King in Singapore. This ad on the surface is clearly addressed to young men, as it has the profile of an attractive woman with her mouth open as the "Seven Incher" sandwich comes towards her mouth. It has giant letters telling men that it will "blow your mind away"; this is to create a persuasive argument to buy this sandwich. But, with the use of card stacking technique, looking more attentively we can see that the small text is using many sexual words that are describing the act of eating the sandwich. So the woman is presented like a doll. The pathos used is clear: the creators knew that if they created sexual references, they would create a connection with young adults that are in need of this sandwich. This create a sense of passion and hunger in the minds of the individuals that look the ad, and in some cases even anger. Obviously this is an offensive and degrading ad towards women, represented as objects who are only there to serve men.