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How referencing and inspirations will help you generating novel ideas for your logos? 

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How referencing and inspirations will help you generating novel ideas for your logos? 

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While looking at other Coffee Companies Logos and Symbols, I started to think of ideas in different ways/ thinking of new ways I could depict what my product was in different ways.

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Why have you picked certain colour palette for your logo and packaging? 

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Why have you picked certain colour palette for your logo and packaging? 

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I picked Brown because I feel that colour signifies the colour of Coffee, and I picked White because I always see Coffee mugs in the colour of white.

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What will your logo communicate to the audience? 

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What will your logo communicate to the audience? 

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My logo will communicate to the audience that the quality of our products is "sky high" and that it is a cafe.

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Which font type have you chosen for your logo design and why? 

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Which font type have you chosen for your logo design and why? 

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I have chosen Asmelina Harley because I feel it best suits/ fits with the kind of simple/ relaxed mood of Coffee.

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White

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Brown