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Geographic:  Asia, Americas, Europe and Middle East
Demographic: Top 1% of the of the wealthiest men and women who have just over 44% of the worlds global wealth. see below.
Behavioural :
Psychological: Wealthy car enthusiasts. When customers in this market purchase as hyper-car they do so having a fleet of other cars.

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1)Market valuation: $15.5 Billion, expected to grow at compound annual growth rate of 37.02% between 2018 - 2023 with competition between key vendors expected to intensify.
2)Key vendors: Lamborghini, Ferrari, Porsche, Pagani and Koenigsegg
3)Koenigsegg Trend: Koenigsegg, unlike other key vendors in the market are solely focused on hyper-car development, this limits the estimated annual revenue of the company to a mere $20 million whereas other vendors who focus on other classes such as the SUV and Grand Tour cars, companies like Lamborghini, have an estimated annual revenue of $1.7 billion in 2019 alone.
4)Geography: This market is mainly active in the Americas, Europe and Middle East, this is attributed by the fact that the wealth of the population allows for people to afford it and that most manufactures have their roots and headquarters in these areas, although many hyper-cars can be spotted all over the globe.
5)Market Prediction: Hybrid technology could be well within its way to the market, with experts stating that in the near future, nearly all hyper-cars in production will be hybrid, this comes as companies are becoming more cautious about their carbon footprint and major cities like London implementing restrictions on most petrol vehicles. The year 2013 saw the introduction of the first hyper-cars from Ferrari ( Ferrari Laferrari ) Porsche ( Porsche 918) and McLaren ( Mclaren P1 ) and this seems to be the direction the market is heading towards.
6)Target Market: The intended target market within this market isn't based on age demographic or gender but primarily on wealthy car enthusiasts, simply being wealthy isn't enough. Customers are mainly chosen by the manufactures, these customers form part of an exclusive clientele list, with companies such as Ferrari requiring its customers of hyper-cars to own numerous cars under their flagship before being permitted to purchases their end of the line hyper-car, most hyper-cars sellout before production and with most if not all customers purchasing through invitation, this is the case with Koenigsegg as well.
5) Price range: $400,000 - $5,000,000. Bugatti was the first hyper-car (super sports car) that broke the £1,000,000 price range. Today most hyper-cars start at the price range of just a little below $1,000,000.

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APEX: The Story of the Hypercar - Trailer 2

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STRENGTHS - .

WEAKNESSES -
OPPORTUNITIES -
THREATS -

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As of today, Koenigsegg currently has two cars under its production/assembly line. Which are;
1) KOENIGSEGG REGERA - 80 UNITS
2) KOENIGSEGG JESKO - 125 UNITS

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- FERRARI
- LAMBORGHINI
- PAGANI
- PORSCHE
- KOENIGSEGG
- MCLAREN

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KOENIGSEGG AUTOMOTIVE AB ORIGIN AND GOAL 

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KOENIGSEGG AUTOMOTIVE AB ORIGIN AND GOAL 

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Started in 1994 by Christen Von Koenigsegg, Koenigsegg is based in Ängelholm, Skåne County, Sweden, it is an automotive company that aims to provide the world with the ultimate performance car, with no technical solution deemed to difficult. This is also known as the hyper-car, race technology built into production vehicle's. Every Koenigsegg car is built with the goal of enhancing vehicle performance. Today, Koenigsegg cars keeps on setting new records while the company itself grow at a rapid pace, The company employs around 220 full-time staff, plus consultants. Everyone works under Christian’s direct guidance. Each and every Koenigsegg is created and meticulously assembled by a tight-knit group of automotive artisans to the highest possible standards, under Christian’s watchful eye.