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Big Tobacco Messed with the Wrong Moms

Every week on "Big Tobacco Messed with the Wrong Moms", hosts Meredith Berkman and Dorian Fuhrman, two of PAVe's co-founders, will discuss the youth vaping epidemic, sharing important information about everything from serious health risks to quitting resources.

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Every week on "Big Tobacco Messed with the Wrong Moms", hosts Meredith Berkman and Dorian Fuhrman, two of PAVe's co-founders, will discuss the youth vaping epidemic, sharing important information about everything from serious health risks to quitting resources.

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Proposition C would weaken San Francisco limits on flavored tobacco products.

Juul/Big Tobacco targets kids with flavored tobacco products to get kids hooked on tobacco and nicotine.

Juul wrote Prop C to protect their profits. Prop C will make it easier, not harder, to sell e-cigarettes to kids in San Francisco.

Prop C is OPPOSED by every major health organization in San Francisco.

Don't be fooled by Juul. Vote NO on Prop C.

San Francisco Kids vs. Big Tobacco is a coalition of parents, doctors, health organizations and community groups working to protect our children and youth from becoming addicted to candy-flavored tobacco products.
This time, Juul and Big Tobacco have teamed up to mislead voters.
Juul, the nation's largest e-cigarette company, is trying to deceive San Francisco voters. Juul is bankrolling a grossly misleading Prop C that will undo years of progress that San Francisco has made on tobacco control. This misleading Big Tobacco initiative is on the November ballot. Juul and Big Tobacco are now synonymous. Juul has $12.8 billion in backing from Philip Morris USA's parent company, Altria, as its largest shareholder.
Vote NO on Juul's misleading Prop C this November.
Juul and Big Tobacco wrote their Proposition to make it easier to sell e-cigarettes to kids. They are scheming to "comprehensively authorize and regulate" their own product sales and business conduct here in San Francisco. Prop C not only repeals existing laws that protect kids, but it blocks our local public health authorities and elected officials from ever trying to hold Big Tobacco accountable in the future.
Juul's Prop C would:

Repeal current restrictions passed unanimously by the Board of Supervisors requiring FDA approval to sell e-cigarettes in San Francisco;

Repeal e-cigarette restrictions in San Francisco's Health Code, including restrictions on the sale of candy flavored e-cigarettes and other flavored tobacco product passed by voters in 2018.

Redefine "e-cigarettes" as harmless-sounding "vapor products" - deliberately clouding how courts might interpret prior laws to undermine their enforceability;

Prevent the Board of Supervisors from amending the Health Code related to e-cigarettes in the future.

Juul created the youth vaping epidemic.
Juul helped create the youth e-cigarette epidemic with their slick marketing campaign aimed at youth. Juul paid social influencers on social media and kids paid attention. High school use of e-cigarettes soared by almost 80% in 2018 alone. Former FDA Commissioner Scott Gottlieb has stated, "There's no question the Juul product drove a lot of the youth use." For more than four decades, the National Institute on Drug Abuse has funded "Monitoring the Future," a detailed statistical survey of U.S. drug abuse trends. Late last year, the 2018 MTF survey announced a shocking and unprecedented finding: nicotine vaping among American teens grew last year at the fastest rate ever recorded for any addictive substance. The research and evidence is clear: flavored tobacco products - including Juul - lure our kids with their sweet flavors and then addict them with heavy doses of nicotine. Don't be fooled!

October 15, 2019: Top pediatrician tells Congress adolescents 'do not stand a chance' against Juul (CNBC)

October 10, 2019: Juul Is the New Big Tobacco (Bloomberg)

October 10, 2019: 'Blood money': Lobbyists, consultants working for Juul may be frozen out of future SF work (SF Examiner)

October 7, 2019: Juul Is Sued by School Districts That Say Vaping Is a Dangerous Drain on Their Resources (New York Times)

October 7, 2019: ENDORSEMENTS 2019 (SF Bay Guardian)

October 7, 2019: Editorial: No on SF Prop. C, vaping company's disastrous overreach (San Francisco Chronicle)

October 5, 2019: Here are the Examiner's recommendations for the November ballot's local measures (SF Examiner)

October 3, 2019: Get Ready for JUUL's Grassroots Rebrand (Vice)

October 3, 2019: Don't be fooled by 'Big Vaping' (SF Examiner)

October 1, 2019: How can vapers quit without resorting to cigarettes? (Quartz)

October 1, 2019: Juul hires 'political dark arts' firm led by ex-Clinton campaign director in its fight for survival (CNBC)

October 1, 2019: Juul blindsides its own campaign, extinguishes Prop. C. But, federally, will it be a big winner - or a big loser? (Mission Local)

October 1, 2019: Editorial: Juul waves the white flag on SF Prop. C (San Francisco Chronicle)

October 1, 2019: Juul Hires Another Top Altria Executive (Wall Street Journal)

September 30, 2019: Campaign for pro-vaping measure to be suspended after JUUL pulls funding (SF Examiner)

September 30, 2019: Juul ends support for Prop. C, SF measure to overturn e-cigarette sales ban (San Francisco Chronicle)

September 28, 2019: More deaths, investigations and turmoil at Juul: Here's what happened in the vaping crisis this week (CNBC)

September 26, 2019: CDC reports 52 percent increase in vaping-related illnesses amid shakeup at Juul (Yahoo)

September 26, 2019: San Joaquin County DA opens investigation into Juul (Los Angeles Times)

September 25, 2019: Juul Pumps $11.5 Million Into San Francisco Vaping Initiative (Bloomberg)

September 25, 2019: Juul's new CEO is a Big Tobacco veteran (Quartz)

September 25, 2019: Cramer: 'We beat smoking in this country. Then Juul came along' (CNBC)

September 25, 2019: Juul replaces CEO as scrutiny intensifies (San Francisco Chronicle)

September 24, 2019: JUUL drops $7 million more into pro-vape SF ballot measure (SF Examiner)

September 24, 2019: California health officials tell everyone to stop vaping right now (Los Angeles Times)

September 23, 2019: Juul Has Been Targeted at Teens From the Start (Mother Jones)

September 23, 2019: Federal Prosecutors Conducting Criminal Probe of Juul (Wall Street Journal)

September 23, 2019: Common Sense Launches National Campaign to Protect Kids from Big Tobacco's E-cigarettes (Common Sense Media)

September 21, 2019: FDA to investigate Juul over SF ads claiming vaping is safer than cigarettes (San Francisco Chronicle)

September 21, 2019: High levels of cancer-causing chemical found in mint and menthol e-cigarettes: Study (ABC)

September 20, 2019: Lawmakers urge FDA to immediately pull Juul, other e-cigarettes from the market (CNBC)

September 19, 2019: Editorial: S.F. voters should reject vaping company Juul's Prop. C (San Francisco Chronicle)

September 19, 2019: How Juul Hooked Kids and Ignited a Public Health Crisis (Time)

September 19, 2019: Vaping-related illnesses surge as FDA discloses criminal probe (Washington Post)

September 19, 2019: Senate eyes e-cigarette crackdown (Politico)

September 18, 2019: CBS, WarnerMedia drop all e-cigarette advertising, including from market leader Juul (CNBC)

September 18, 2019: Congress threatens to subpoena Juul, saying vaping company isn't cooperating with probe (CNBC)

September 18, 2019: A Huge Market With Millions Of Smokers Just Banned Vapes Entirely (BuzzFeed News)

September 17, 2019: A 7th person has died from vaping-related causes. The CDC is stepping up its probe of e-cigarette illnesses (CNN)

September 15, 2019: 'I was non-stop Juuling up a storm': 10 college students on their vaping addictions (CNN)

September 15, 2019: Vapers seek relief from nicotine addiction in - wait for it - cigarettes (NBC)

September 15, 2019: New York Governor Andrew Cuomo announces ban on flavored e-cigarettes (CBS)

September 12, 2019: After vaping-related illness, teen now has lungs like 'a 70-year-old's' (CNN)

September 12, 2019: Vaping: The deaths, illnesses and controversies in the last year (CNET)

September 12, 2019: Juul says it will keep running 'Make the Switch' ad campaign despite FDA concerns (CNBC)

September 12, 2019: SU student says he had massive stroke, brain damage from vaping; he's suing Juul (Syracuse)

September 11, 2019: People are throwing their Juuls out windows and drenching them in water just to quit (The Verge)

September 10, 2019: SF campaign to stop Juul measure gets support from Bloomberg's $160 million pledge (San Francisco Chronicle)

September 10, 2019: FDA says Juul 'ignored the law' and warns it may take action (TechCrunch)

September 10, 2019: Juul gave presentations in schools to kids-and the FDA is fuming (Ars Technica)

September 9, 2019: Juul Illegally Marketed E-Cigarettes, F.D.A. Says (New York Times)

September 9, 2019: 57 cases of lung illness linked to vaping reported in California, 1 death (SF Gate)

September 7, 2019: Bay Area parents, schools mobilize against teen vaping: 'We have quite a fight ahead of us' (San Francisco Chronicle)

September 6, 2019: City Attorney Dennis Herrera's statement on Juul's attempt to rewrite election language (SF City Attorney)

September 6, 2019: After 3 deaths, CDC says to stop using e-cigarettes (PBS)

September 6, 2019: Lung Injuries Tied to Cannabis Vaping Products, CDC Says (Bloomberg)

September 5, 2019: How I Went From Nonsmoker To Craven Juul Addict (BuzzFeed News)

September 5, 2019: Juul sharing customer info with PR firm to find vaping 'success stories' (San Francisco Chronicle)

September 5, 2019: House Dem accuses Juul of illegally advertising as a way to quit smoking (The Hill)

September 3, 2019: Possible Cases of Vaping-Related Illnesses Reported in Stanislaus, Sacramento Counties (Fox 40)

September 2, 2019: Sonoma County health officials issue alert amid vaping-related lung injuries (Press Democrat)

August 28, 2019: Juul CEO tells CBS News: "I don't want my kids using the product" (CBS News)

August 23, 2019: Juul-funded group takes legal action against SF over ballot measure (San Francisco Chronicle)

August 22, 2019: 'Say no to Juul': Pelosi slams SF vaping ballot measure (San Francisco Chronicle)

August 19, 2019: Juul dominates SF ballot measure spending, shelling out $4.3 million to defend vaping (San Francisco Chronicle)

August 19, 2019: Juul Spending Money Like A Drunken Sailor To Overturn E-Cigarette Ban (SF Weekly)

August 16, 2019: Mystery lung illness linked to vaping. Health officials investigating nearly 100 possible cases (Washington Post)

August 16, 2019: Juul dominates SF ballot measure spending, shelling out $4.3 million to defend vaping (San Francisco Chronicle)

August 7, 2019: Juul-backed ballot measure may repeal SF's flavored e-cigarette ban (San Francisco Chronicle)

July 10, 2019: Opinion: Juul's SF ballot measure typical of Big Tobacco's disingenuous tactics (San Francisco Chronicle)

June 26, 2019: Juul Readies Backdoor Plan To Dodge San Francisco E-Cigarette Ban With November Vote (Forbes)

June 25, 2019: Juul move to block SF e-cigs is a page out of Big Tobacco playbook, critics say (San Francisco Chronicle)

June 6, 2018: San Francisco Voters Uphold Ban on Flavored Vaping Products (New York Times)

June 6, 2018: San Francisco bans sales of flavored tobacco products (CNN)

June 6, 2018: San Francisco Poised To Ban Sale Of All Flavored Tobacco Products (Huffington Post)

June 6, 2018: San Francisco Voters Uphold Sweeping Ban On Flavored Tobacco (Politico)

June 6, 2018: San Francisco's Sweeping Ban on Flavored Tobacco Products Upheld by Voters (Fairwarning)

June 5, 2018: SF says 'no' to big tobacco, approves flavored tobacco ban (SF Examiner)

June 5, 2018: San Francisco passes ban on flavored tobacco; education parcel tax wins (San Francisco Chronicle)

May 31, 2018: Big Tobacco pouring big money into Prop E (SF Examiner)

May 31, 2018: Tobacco Companies Fear Local Laws Ending the Sale of Flavored Products Like SF Proposition E Even More than Tobacco 21 (UCSF)

May 29, 2018: Where are kids getting juul? (Truth Initiative)

GET MORE FACTS

Tobacco companies are scheming to hook another generation of kids on their products. We must protect our children by upholding the restrictions on selling candy-flavored e-cigarettes like gummy bear, mango, mint, fruit, crème, chocolate, and grape.

Juul helped create the youth e-cigarette epidemic in America. Don't let them get away with addicting a whole new generation of kids.

Join our efforts to protect our children and youth from tobacco addiction, join us for an evening phone bank, a neighborhood-canvassing event on Saturdays, or various visibility events throughout San Francisco.

The following organizations and individuals urge you to vote NO on Prop C, the deceptive ballot initiative from Juul / Big Tobacco.

Organizations
African American Tobacco Control Leadership Council
American Academy of Pediatrics
American Cancer Society Cancer Action Network
American Heart Association
American Lung Association
American Medical Association
Americans for Nonsmokers' Rights
API Health Parity Coalition, API Council
Asian American Medical Group
Bay Area Community Resources
Breast Cancer Prevention Partners
Breathe California
Blue Shield of California
California Medical Association
California Society for Addiction Medicine
Chinese Hospital
Coalition of Lavender-Americans on Smoking and Health
Hospital Council - Northern and Central California
Indivisible SF
Kaiser Permanente
NICOS Chinese Health Coalition
North East Medical Services (NEMS)
Pharmacists Planning Services Inc
Proudly Against Tobacco (PAT) Coalition
Rafiki Coalition for Health and Wellness
Samoan Community Development Center
San Francisco Asthma Task Force
San Francisco Dental Hygiene Society
San Francisco Dental Society
San Francisco Health Improvement Partnership (SFHIP)
San Francisco Marin Medical Society
San Francisco Tenants Union
San Francisco Tobacco-Free Coalition
Sierra Club
Smoke-Free Marin Coalition
SPUR
Tobacco-Free Kids Action Fund
United Educators of San Francisco
Individuals from Organizations
Steve Heilig, Co-Editor, Cambridge Quarterly of Healthcare Ethics
Hene Kelly, Region 6 Director, California Democratic Party
Boris Lushniak, Former US Surgeon General
Louise Renne, former SF City Attorney
Youth and Children's Organizations
Booker T. Washington Community Service Center
Common Sense Media
ParentPAC (San Francisco Parent Political Action Committee)
Parents Against Vaping e-cigarettes (PAVe)
PTA
Vietnamese Youth Development Center
Youth Leadership Institute
Political Organizations
Alice B. Toklas LGBT Democratic Club
Bay Area Reporter
Bernal Heights Democratic Club
Black Young Democrats
Central City Democrats
DogPAC
Harvey Milk LGBTQ Democratic Club
Potrero Hill Democratic Club
Rose Pak Democratic Club
San Francisco Affordable Housing Alliance
San Francisco Bay Guardian
San Francisco Berniecrats
San Francisco Democratic Party
San Francisco District 3 Democratic Club (D3DC)
San Francisco District 11 Democrats
San Francisco Eastern Neighborhoods Democratic Club
San Francisco Green Party
San Francisco Latino Democrats
San Francisco League of Conservation Voters
San Francisco League of Pissed Off Voters
San Francisco Women's Political Committee
Richmond District Democratic Club
United Democratic Club
Newspapers
Bay Area Reporter
Los Angeles Times
San Francisco Chronicle
San Francisco Examiner
San Francisco Bay Guardian
Sing Tao Daily

Elected Officials
Nancy Pelosi, Speaker of the House
Dianne Feinstein, United States Senator
Eleni Kounalakis, Lieutenant Governor
Scott Wiener, California State Senator
U.S. Representative Jackie Speier
Board of Equalization Member Malia Cohen
Assemblymember David Chiu
Assemblymember Phil Ting
London Breed, Mayor
Sandra Lee Fewer, District 1 Supervisor
Catherine Stefani, District 2 Supervisor
Aaron Peskin, District 3 Supervisor
Gordon Mar, District 4 Supervisor
Vallie Brown, District 5 Supervisor
Dean Preston, Candidate for District 5 Supervisor
Matt Haney, District 6 Supervisor
Norman Yee, District 7 Supervisor
Rafael Mandelman, District 8 Supervisor
Hillary Ronen, District 9 Supervisor
Shamann Walton, District 10 Supervisor
Ahsha Safai, District 11 Supervisor
Ivy Lee, San Francisco Community College Board of Trustees
Alex Randolph, President, San Francisco Community College Board of Trustees
John Rizzo, San Francisco Community College Board of Trustees
Shanell Williams, San Francisco Community College Board of Trustees
Brigitte Davila, San Francisco Community College Board of Trustees
Tom Temprano, Vice President, San Francisco Community College Board of Trustees
Jenny Lam, San Francisco Board of Education
Alison Collins, San Francisco Board of Education
Mark Sanchez, San Francisco Board of Education
Faauuga Moliga, San Francisco Board of Education
Gabriela López, San Francisco Board of Education
Stevon Cook, San Francisco Board of Education
Angela Alioto, Former Supervisor; Member, Democratic County Central Committee
David Campos, Former Supervisor; Chair, Democratic County Central Committee
Bevan Dufty, Former Supervisor; Member, Democratic County Central Committee
Jane Kim, Former Supervisor; Member, Democratic County Central Committee
Sophie Maxwell, Former Supervisor; Member, Democratic County Central Committee
Rachel Norton, San Francisco Board of Education, Member, Democratic County Central Committee

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Proposition C would weaken San Francisco limits on flavored tobacco products. Juul/Big Tobacco targets kids with flavored tobacco products to get kids hooked on tobacco and nicotine. Juul wrote Prop C to protect their profits. Prop C will make it easier, not harder, to sell e-cigarettes to kids in San Francisco.

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How to talk to your kids about vaping (Partnership for Drug-Free Kids)

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How to talk to your kids about vaping (Partnership for Drug-Free Kids)

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How to talk to teens about vaping (NPR report)

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How to talk to teens about vaping (NPR report)

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Vape pens are easy to conceal, they're easy to confuse with other electronic gadgets like USB flash drives, and they generally don't leave lingering smells on clothes. All these things make them appealing to underage users, and confounding to parents. Gone are the days when sniffing a teenager's jacket or gym bag counted as passive drug screening. Now if parents want to know if their teens are vaping nicotine or cannabis, their best bet is a good old fashioned conversation.

And with news of an outbreak of life-threatening vaping illness sweeping the country, and vape use at an all-time high among teens, the issue feels more urgent than ever. Here's what to say - and not to say - to help your child deal with peer pressure and misinformation, and stay safe.
Explore Life Kit Explain the health risks, because some kids really don't know
Surprisingly, there's a widespread the misconception among teens that vaping is safe. "Two thirds of kids didn't realize Juul always has nicotine," says Robin Koval, CEO of Truth Initiative, a public health organization focused on ending tobacco use. "Many of them started vaping thinking it was just great flavors and water vapor. They certainly didn't sign up to become addicted."

Dr. Suchitra Krishnan-Sarin, a psychiatrist at Yale University, who specializes in teenage substance abuse, says when it comes to some ingredients, "we don't really know the long term effect on your health." She says the advice she gives her own son is: "Don't put something in your body if you don't know what's in it."

It may seem obvious, but make sure your kid understands that vaping comes with health risks. There's even more risk for vape products purchased informally, which could have been adulterated, and for THC-containing products - which the CDC warns people to stay away from altogether until it has a handle on the vaping lung disease outbreak.
Highlight vaping's ties to Big Tobacco
Elsa Pearson, a policy analyst at Boston University, says that among this generation, smoking is "a complete faux pas" but vaping is seen as benign - and cool. "Kids don't see [vaping] as harmful - they see it as very different from smoking cigarettes," Pearson says.

She suggests parents flip the script, to portray vaping as a conformist behavior instead of a rebellious one, and explain to kids that vaping companies are "in cahoots with the cigarette industry. We need to show [kids] that by being 'rebellious' and vaping, they're doing exactly what the industry wants them to do."

She notes that e-cigarette companies like Juul are now headed up by former cigarette industry executives, and even jointly owned by cigarette companies. "We need to be telling kids, 'This is just a bunch of old tobacco executives trying to get you hooked,' " she says.
Establish open dialogue
Instead of wagging the finger, invite your kids to ask questions - and ask them questions of your own, to find what what kind of pressure they're experiencing. Koval says this can be a jumping off point for a good conversation. "Ask,don't tell. 'Is Juuling really popular in your school? How are you feeling about it?' Parents need to understand how much bullying is going on, how much peer pressure is going on."
Help your kid practice saying, "No"
The failures of the D.A.R.E. program are well documented, but if you help your kid "just say no" in their own words, that's actually a great prevention tactic, according to Jacobs. This means helping kids develop their own script for how they will deal with peer pressure when they inevitably encounter vaping in their peer group. "You definitely need specific tools, and you need to practice specifically what you will say, if someone offers you a Juul and you don't want to do it," she says.
Teach, don't preach
If you do find out that your kid has tried vaping, resist the temptation to read them the riot act. "You're not going to punish, yell, or shame your kid out of vaping," Koval says. Megan Jacobs, managing director of product innovation at Truth Initiative, agrees. "It is impacting them in physiological ways," she says. "Yelling or saying 'Just stop' isn't a productive way of dealing with an addiction."

Pearson agrees. "Immediately going to the condescending side of 'How could you be doing this? This is so bad for you,' what that does is it automatically puts up a wall between the parent and the kid. Then kids are going to see vaping as even more rebellious, because Mom and Dad don't want me to do it."

Instead, arm teens with information and let them make their own decisions, says Krishnan-Sarin. She says education is a prevention strategy. "Our approach is, 'Here is the information, and you decide if you want to be using these products.' " Pearson says that among public health experts, there's a growing understanding that "when you become very preachy, you automatically lose a big chunk of your audience."
Go easy on yourself: You're not a bad parent if your kid vapes
Jacobs has had many conversations with parents of teen vapers in the course of building Truth Initiative's programs, and they tell her: "I really thought I had nicotine-proofed my kids, because I hammered home over and over again, 'Don't smoke, don't smoke, don't smoke.' And they're not smoking - but they're vaping."

She says she always emphasizes the same message at the end: "You are not a bad parent if your kid is vaping. You haven't failed them, or yourself. There are ways out of this. People can quit vaping, and there are ways to help your child through it."
Get smart, and get help
Because vaping is relatively new, there are fewer cessation resources out there than for quitting other types of tobacco, but they do exist. Become An Ex is a Truth Initiative resource for parents looking to help their child quit vaping. The program sends customized text messages to help parents understand what their teen is going through emotionally and physiologically, and how they can be supportive. To join, text "QUIT" to 202-899-7550.

If your teen vapes, Krishnan-Sarin says to take it as seriously as any other addiction, and be aware of how hard it is to quit. "Some kids may experience the physiological and psychological symptoms of withdrawal, and might need pharmacological support like nicotine replacement therapy." For teen-specific social support, Truth Initiative developed This Is Quitting - a vaping cessation program for young people. To join, text "DITCHJUUL" to 88709.

Teens in 12 states - Colorado, Iowa, Massachusetts, Michigan, Montana, Nevada, North Dakota, New Hampshire, Ohio, Pennsylvania, Utah and Wyoming - can visit My Life My Quit to connect with a free and confidential vaping-cessation coach.

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Vape pens are easy to conceal, they're easy to confuse with other electronic gadgets like USB flash drives, and they generally don't leave lingering smells on clothes. All these things make them appealing to underage users, and confounding to parents. Gone are the days when sniffing a teenager's jacket or gym bag counted as passive drug screening.

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Why flavored tobacco is an important issue

Flavors play a significant role in drawing youth and young adults to tobacco products.

Federal law bans flavors in cigarettes - excluding menthol - but not in other tobacco products, such as smokeless tobacco, cigars, hookah and e-cigarettes. That means flavored tobacco products come in many forms, including menthol cigarettes, which are easier to smoke, harder to quit and more likely to addict youth. They also include smokeless tobacco, cigars, hookah and e-cigarettes that come in candy-, fruit- and cocktail-flavored products like sour apple, cherry, grape, chocolate, strawberry margarita, appletini, piña colada, cotton candy and cinnamon roll, to name just a few.

See our work on flavored tobacco products

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Flavors play a significant role in drawing youth and young adults to tobacco products. Federal law bans flavors in cigarettes - excluding menthol - but not in other tobacco products, such as smokeless tobacco, cigars, hookah and e-cigarettes.