# data[].attributes.body
The purpose for this is to attract parents to buy their kids baby clothes. It is stereotypical that girls are supposed to wear bright colors especially pink. Pink is a stereo

# data[].attributes.body
The intention for this advertisement is to attract customers specifically women. The advertisement is for women chess league, women are being targeted where they being seen playing chess. The iconic description at the top "Chess is a gentlemen sport" reflects the gender stereotype that chess is only for men. Specifically chess is a sport for "gentlemen" and not usually for young women. The ad speaks to women, however, the picture proves the description wrong having girls dressed up as men play chess. The ad suggests that women is as sophisticated and smart playing as "gentlemen" playing chess.

# data[].attributes.body
The ad appeals to pathos because the use of dark colours and a sad man and dog reveals empathy of people.