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explain the various targeting strategy and give example. 

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explain the various targeting strategy and give example. 

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1. undifferentiated marketing
- targets the whole market with only one offering
- example, rice
2. differentiated marketing
- targets different market segment and design different offer for each.
- example, toothpaste for children
- multi segmenting marketing
- involves multiple of market segmenting to meet different types of needs
- example, spa treatment
- concentrated marketing
- strategy that target a group of customer with one or few segments.
- example, cosmetics
- niche marketing
- targets a even smaller group of customer
- example, Ferrari
- Micro targeting
- have products and marketing programs to the needs of specific individuals and location.
- Local marketing
- involves of having brands or promotions to the needs and wants of the local consumer group
- example, nasi lemak burger
- individual marketing
- involves producing products to the needs or wants of preferences of an individual consumer
- example, flipper shoes

yeap soon leong

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Various Targeting Strategies with Examples

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Various Targeting Strategies with Examples

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1. Undifferentiated
Marketer markets the product to entire market without a specific target, basically tareting everyone to use the product with a single offering and with a same marketing mix.
(e.g. Instant noodles, ingredients such as salt, pepper, eggs)

2. Differentiated
-Concentrated
Marketers market products while targeting one out of two or more segments with a differentiated marketing mix
(e.g. Toiletries/Apparel between Men, Women and Children)

- Niche
Marketers target a smaller group of people within the segment with a specialized marketing mix only for that segment
(e.g. Pandora accesories for women of higher social class, Rolex for wealthier men)

3. Micro-marketing
-  Local
Marketers caters the product to the specific segment in local customer groups.
(e.g. Nasi Lemak burger for McD in Malaysia, Durian pizza for USPizza in Malaysia)

- Individual
Marketers caters the desgin for on specific individual and a very personalized mix. Usually comprised of one individual.
(e.g. Tailoring suits and dresses, vacation packages and promotions.

Ean Tan

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1. Undifferentiated (mass marketing): They target everyone in their marketing strategy and aim to reach the largest audience possible - i.e.: Gardenia bread, Tesco.
2. Differentiated (multisegment marketing): They target large groups within the total market - i.e: Sensodyne toothpaste for those with sensitive teeth.
3. Niche Marketing (concentrated marketing): they focus on smaller, specialized segments - i.e: luxury brands (Rolex, Dolce and Gabbana, etc.)
4. Micro-marketing: they focus on individual needs (individual marketing) or very small segments in an area (local marketing) i.e:
a. local: organic vegetables from Pak Ali's farm sold to people in the same taman
b. individual: customizable M&M seller

San Ying

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Undifferentiated marketing segmentation targets whole market with one offer, ignore market segments differences and after the whole market.
e.g: toothpaste

Differentiated marketing  targets several different market segments and designs seperate offers for each.
a) Multisegment Marketing - captures potential new customers
1. Demographic and Psychographic
2.  Demographic and Behavioral
e.g: toothpaste for sensitive teeth

Concentrated marketing (niche marketing) targets a group of specific customers
e.g: maybelline

Micro target
a) local marketing: provide products that suits local customers groups
e.g: Foodpanda
b) individual marketing provides products for particular needs and preferences of an individual group
e.g: Kielhs' toner

yuki

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Various targeting strategy with examples

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Various targeting strategy with examples

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1. Undifferentiated marketing
Targets the whole market with one offer, focuses on common needs rather than whats different. for example, junk food
2. Differentiated marketing
i)Concentrated marketing
-targeting a group of customers, for examples barbie doll for young girls
ii)niche marketing
-involves targeting an even small selected group of customers, for example, chanel- perfume for wealthy women
4. Micromarketing marketing
i) individual marketing
-involves tailoring products and marketing programs to the needs and preferences of individual customers. for example, tailored suits
ii) local marketing
- involves tailoring brands and promotion to the needs and wants of the local customer groups. for example, mcd nasi lemak burger

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Concentrated marketing. This strategy focuses on a group of customer. For example, Apple

Niche marketing. It involves strategy that targets a even small group of consumers. As example, Haagen Dazs.

Local marketing. It provides brands and products that suit the local customer groups. For example: McDonald's nasi lemak set

Individual marketing. It involves tailoring products and marketing to meet the needs of individual customers. For example, Birkenstock
Tan Wei Jian

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Explain the various targeting strategy with appropriate examples

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Explain the various targeting strategy with appropriate examples

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1. Undifferentiated marketing - This strategy targets the whole market with one offer. For example, instant noodles, cosmetics, hair products etc.

2. Differentiated marketing -

Concentrated.
This strategy targets several different market segments and design separate offers for each segment to achieve higher sales and position. For example, toothpaste

Niche
This strategy focuses on an even smaller specialized market segment. For example, Louis Vuitton, Rolex.

3. Micro-marketing
This strategy is focused on products of a specific segment in a domestic customer group. For example, Cempedak pizza by US pizza in Malaysia.

EMMANUEL JAMES

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Q: Explain the various targeting strategy with appropriate example.

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Q: Explain the various targeting strategy with appropriate example.

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A:
Undifferentiated or mass marketing. Undifferentiated marketing targets the whole market with one offer, ignoring the market segment differences. It is considered target less and does not require much money to do research on their target market their product and services. For example, Darlie sells toothpaste and toothbrushes.

Differentiated or segmented marketing. This targeting strategy is specialised as it targets several different market segments and designs separate offers for each of them. The goal is to achieve higher sales and stronger position in the industry. This requires more money than undifferentiated marketing for doing extra marketing research. For example, anti-ageing skincare brands such as Lancome.

Multisegment marketing. It is a combination of segments such as demographic and psychographic. Brands and companies have different types of facilities designed to meet the needs of different market segments. For example, Inti International College Penang offers a wide variety of courses and also MBA courses.

Concentrated marketing or niche marketing. It targets a group of customers. Companies goes after a smaller segment with large profit. For example, a high end fashion brand, Burberry.

Micro targeting. It is a practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations. Under micro targeting there is local targeting and individual targeting. Local targeting tailors brands and promotions to the needs and wants of local customers. For example, Delivery Eats. Individual marketing tailors products and marketing programs to the needs and preferences of individual customers. For example, knee bands or guards such as Ebene.

Lim Wei Ching

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explain the various targeting strategies with appropriate example

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explain the various targeting strategies with appropriate example

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1.Undifferentiated : target the whole market with one offer. Focused on common needs rather than what's different. Eg: Jasmine white rice.

2.Differentiated: targets several different market segment and specialized marketing plans for each. It is more expensive than undifferentiated marketing.
-Multisegment marketing tailor their offerings in one way or another to meet the needs of different segments of customers. Company has different types of plans or strategies designed to meet the needs of different market segments. for example,Honda.
- concentrated marketing is a type of marketing strategy where a firm choose to focus its marketing on one particular segment. For example, maybelline.
- niche marketing involves targeting an even smaller selected group of consumers.
for example, Star Sports.
-  micro targeting is the practice of tailoring products and marketing programs to suit the taste of specific individuals and locations. Location example : Delivery eat
individual : diet plan

loh rou ern

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Explain the various targeting strategy with appropriate example. 

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Explain the various targeting strategy with appropriate example. 

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Undifferentiated marketing, also known as a market-coverage strategy is a firm which decides to ignore market segment differences and targets the whole market with one offer. For instance, Darlie toothpaste. Besides, differentiated marketing targets several different market segments and designs separate offers for each. Differentiated marketing is divided into three types which is multisegment marketing, concentrated marketing, and micro targeting. Multisegment marketing is where most firms tailor their offerings in one way or another to meet the needs of different segments of customers. For example, Marriott hospitality company. As for concentrated marketing, it involves targeting an even smaller selected groups of customers, such as Mercedes-Benz and BMW. Lastly, micro targeting, which is divided into local marketing and individual marketing, is a practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations. Local marketing involves tailoring brands and promotion to the needs and wants of local customer groups in cities, such as H&M outlet. As for individual marketing involves tailoring products and marketing programs to the needs and preferences of individual customers, such as MAC cosmetics.

Ric Ee

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Concentrated Marketing - it’s focused on a group of consumers. Eg Marketers focused on like a group of Millenniums for clothings 

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Concentrated Marketing - it’s focused on a group of consumers. Eg Marketers focused on like a group of Millenniums for clothings 

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Niche Marketing - focused on a smaller selected group of consumers . Aimed at satisfying market needs including price and quality . Eg . Seven Fridays watches . Focused on smaller consumers who are into luxury watches with appropriate price
Differentiated Marketing - targets different market segments and separate designs and ideas , focused on research analysis , promotion and channel management . eg Honda Targets different segments with various models and prices
Undifferentiated Marketing - targets the whole market and focus on consumers basic needs . Eg . Eggs brands , Drink Companies
Multi segment Marketing - targets to meet the needs and demands of different types of consumers . Unifever has multiply products and brands - Ashween