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Snapchat is more expensive than instagram. For example creating a lens on snapchat costs $300,000.

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Snapchat is more expensive than instagram. For example creating a lens on snapchat costs $300,000.

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Collectively, Instagram and Snapchat attract 687 million daily active users. Their large audiences make them both great platforms to market your brand -- but if you're working at a small company and can't justify spending your resources on both, which one do you choose?

Since both platforms increasingly overlap in features, function, and advertising components, it can be hard to distinguish the unique elements that make one a better fit for your business.

If you're at a crossroads and unsure which direction to take, we've got you covered. We've compared six major categories within both apps to help you decide which one is the best fit to market your business.

Instagram vs. Snapchat

Instagram will be a better option for most businesses. It offers cheaper advertising options, free analytics, and a public profile, making it easy for anyone to access your business's information and content at any time. Snapchat might be more ideal if your audience is primarily teens and young adults.

1. Audience
Winner: Instagram
Instagram wins big-time when it comes to numbers alone. With 500 million daily active users, Instagram has an audience almost three times larger than Snapchat's (which has 187 million daily active users).

But quantity isn't the only thing that matters here: 45% of Snapchat users are between the ages of 18-24, and that group spends an average of 40 minutes per day on Snapchat -- which is more time than they spend on Instagram. Almost half of Snapchat users aren't even on Instagram. If you intend to target a young demographic, Snapchat might have a more ideal audience for your business.

Instagram, on the other hand, generally caters to an older demographic: 59% of all internet users between the ages of 18-29 use Instagram, and 33% of internet users between the ages of 30-49 use it. If your ideal audience is an older demographic, or if you haven't fully established your brand and want to reach as many people as possible, Instagram might be a better long-term fit.

2. Filters
Winner: Snapchat
Although Instagram has tried to create nearly identical filters to Snapchat on Instagram Stories, Snapchat's filters are still unbeatable. Snapchat is especially unique when it comes to filter animations: if you use the dog filter on Snapchat, you don't just look like a dog, you also move like one. If you stick out your tongue, it wags like a dog's tongue.

Mic.com supports the perspective that Snapchat's filters are better: "Snapchat has a lot more filter choices but Instagram offers a few of the same. For instance, the photo-sharing app has its own variation of the "flower crown" filter but it pales in comparison to Snapchat's."

Snapchat also offers augmented reality effects, something currently unmatched by Instagram. For instance, you can put dancing hot dogs in your pictures and videos of the real world.

3. Stories
Winner: Instagram
In terms of design, there aren't many big factors that separate Instagram Stories from Snapchat Stories. But there's one critical thing to note: when you begin viewing one person's Instagram Story, you're seamlessly transitioned into the next person's story unless you click out. This creates a more addictive experience and keeps you in the Stories feature longer.

Most of your Instagram followers will see your story simply because they were already in the feature, making it more ideal from a business perspective.

With Snapchat, viewers are asked if they want to view the next person's story. Your followers have the option to click past your story without opening it, which isn't ideal for your business.

Instagram Stories are designed to ensure you watch all your follower's stories, which is likely why TheAmplify reported a 28% higher view rate on Instagram Stories over Snapchat Stories.

4. Advertisements
Winner: Instagram
Undeniably, Instagram advertising is growing: according to Klear, the amount of ads on Instagram grew 28% within six months in 2017.

Instagram ads have proven to be a worthwhile investment, too: at least 30% of Instagram users have purchased a product they first saw on Instagram. Since Instagram is often used to portray people's ideal versions of their lives, it makes sense that it would also be a good place to evoke that envious "I've-gotta-have-that-now" feeling.

But the main reason Instagram wins is because it offers much cheaper forms of advertising than Snapchat, with the average cost-per-click being between $0.70 and $1.00. There are more free analytics tools available to measure your success on Instagram. You can also run Instagram ads, and measure results, within Facebook's Ad Manager, which is especially convenient if your business also uses Facebook as an advertising platform.

In comparison, Snapchat doesn't offer any analytics tools except for ads, and those tools aren't free: Snaplytics, one Snapchat analytics tool, costs $19 per account per month. Currently, most marketers see Snapchat as an "experimental" advertising opportunity and only risk a small amount of their total marketing budget (with more of it going to Facebook, Instagram, and WhatsApp).

Although marketers have been dissappointed with Snapchat as an advertising platform, Snapchat is certainly trying: it has deals with major media companies such as NBCUniversal, and allows those producers to sell sponsorships and ad slots within their programs. Snap is also developing commerce capabilities, which would let advertisers sell straight from the platform. So while Snapchat loses for now, it's certainly putting up a fair fight to reclaim the lead in the future.

5. Sponsorship Campaign Reach
Winner: Snapchat
As we mentioned in the previous section, Snapchat is more expensive than Instagram, but it could be a better use of your money depending on your budget and desired market. For instance, creating a sponsored lens on Snapchat costs upwards of $300,000 for one day, but it leads to a big payoff: Gatorade created a lens filter during Super Bowl 50 so NFL fans could pretend they were showering themselves in Gatorade. The lens got 165 million views, and triggered an 8% increase in purchase intent.

Snapchat ads also get 1.5 times more visual attention than Instagram, making it a clear winner if you have the budget for it.

6. Discoverability
Winner: Instagram
If I'm contemplating following a business on social media, I need a preview of their content before I commit to follow them. If the business is good, and they offer quality content in their images and stories, I won't be able to resist.

Instagram is a better tool for discoverability because it offers your business a public profile option, so potential followers can check out your content whether or not they've agreed to follow you.

Your profile on Snapchat, on the other hand, can only be viewed by people who have added you. This barrier could prevent users from adding you on Snapchat, since they can't preview your Snapchat content beforehand and essentially don't know what they're signing up for.

Plus, there isn't a lot of information available on your Snapchat profile. All the snaps and stories you create dissappear within 24-hours. On Instagram, followers can find your public profile and see all your posts, whenever they want. They can also find important information about your business, including a link to a website or blog, and company information like store hours or an address. Your Instagram profile can essentially offer as much or as little information as your followers want, making it an easy transition when your followers want to make a purchase.

Final Things to Consider:

Although Instagram won four categories out of six, there are still a few major things to take into consideration when choosing an app for your business. First off, over 95 million photos are shared on Instagram daily, so 70% of posts are never seen. If you think content overload might overshadow your business, consider using Snapchat, at least supplementally.

It's also important to note that although Snapchat's 24-hour limit makes it hard to showcase an impressive profile, there are some major perks to the temporary nature of Snapchat. Businesses can take advantage of the 24-hour limit by posting last minute contests, deals, or free giveaways. GrubHub, for example, hosted a weeklong scavenger hunt called "SnapHunt." On each day, GrubHub posted a new challenge for followers to complete, and at the end of the week gave out a $50 prize for free takeout. GrubHub saw a 20% increase in Snapchat followers during the week.

You should also compare the type of content you'd produce on each app: on Instagram, images are typically edited and filtered to appear more professional, and are higher-quality as a result. On Snapchat, images are typically raw, unedited, and more authentic.

When you're deciding between the two apps, discuss with your team what type of content you want to produce. If you're struggling to appear accessible and "down-to-earth" to your demographic, perhaps creating authentic Snapchats is the way to go. If you're attempting to establish a more well-known and established brand identity, it's inarguable that Instagram can help you more.

Depending on your content goals and audience's preferences, you might want to try both for a little while before making a final decision: using Instagram to create a professional and sleek brand image, and using Snapchat to showcase a more authentic, goofier side to your brand.

Ultimately, you'll want to choose the app that makes the most sense for your audience and your brand.

Lastly, remember why you're doing this. Sure, it's fun to reach a lot of people, but it's more important to create engaging content that resonates with your ideal audience and establishes deep relationships with potential customers, long-term.

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Instagram vs. Snapchat: Which App is Best for Your Business?

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Collectively, Instagram and Snapchat attract 687 million daily active users. Their large audiences make them both great platforms to market your brand -- but if you're working at a small company and can't justify spending your resources on both, which one do you choose?

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Instagrams daily posts are 52 million and Snapchats daily posts are 2.5 billion.

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Instagrams daily posts are 52 million and Snapchats daily posts are 2.5 billion.

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Snapchat: number of daily snaps created 2017 | Statistic

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This statistic gives information on the daily number of photo messages created by Snapchat users. As of the third quarter of 2017, users of the mobile photo messaging app were sending over 3.5 billion snaps each day, up from 2.5 billion daily snaps in the third quarter of 2016.

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Instagram also copied Snapchat with tagging locations.

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Instagram also copied Snapchat with tagging locations.

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We compared Snapchat and Instagram to find out which app is better — here’s the winner

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We compared all the features Instagram and Snapchat have in common to find out which app does it better.

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On Instagram you can only follow 7,500 and on Snapchat you can have as many people added as you want.

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On Instagram you can only follow 7,500 and on Snapchat you can have as many people added as you want.

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5 years ago, Snapchat is created by Evan Spiegel, Bobby Murphy, and Reggie Brown. Today, the application has more than 300 million monthly active users. Especially after 2014, Snapchat added many features such as " Geofilters", " Stories" and " Discover" as well as cool " Spectacles" glasses by increasing its active users. Even though active Snapchat users know almost all the features of the app, we found some others, 7 awesome Snapchat facts you probably didn't know.

1. Success after failing 34 times.

Even though Evan Spiegel seems more at the forefront, Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were students at Stanford University. The idea for Snapchat is found while they were preparing their final project. In one of the interviews, Spiegel mentioned that they failed on almost 34 projects until they found Snapchat.

2. Once called Picaboo.

Did you know that Snapchat was once called as Picaboo as an iOS-only app? Picaboo was renamed as Snapchat in 2012, after rebranding and launching the app available for Android users as well.

3. Over 100 Million users everyday.

Snapchat has over 100 million users everyday which shows the popularity of the app. Imagine, everyday, more than 100 Million people open Snapchat and send crazy snaps to their friends.

4. Over 1 Billion snaps everyday.

Yes, you read it right. Users snap over 1 billion times in total everyday. We have a lot to share, what to do!

5. More than 400 million Snapchat stories per day.

Snapchat stories, a photo or post that you post as part of your " stories" section, is created with some further developments in 2013. Everybody liked it so much, and at the end, Snapchat has more than 400 million Snapchat stories per day now!

6. Ghostface Chillah.

When you open the app, you see the mascot on the logo of Snapchat that is also known as "Ghostface Chillah". " Ghostface Chillah " was a name Brown derived from Ghostface Killah of the group Wu-Tang Clan. Well, creative!

7. Drinks are a popular feature.

The recent statistics shows that most of the Snapchat users send the photo to somebody else of their drinks! Of course, a delicious cocktail must be shared with everyone!

After its successful attempts so far, 2017 seems like it will be a great year for Snapchat. We'll enjoy more filters based on the special days and create more stories with our cheerful moments. If you like to snap or to take photos, you may not want to lose all those great memories you snap, which are only available for 10 seconds, but with PastBook, you can keep your memories forever! You can even save your funny filtered photos into your Snapchat Memories and your camera roll, and put them into your photo book!

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7 Awesome Snapchat Facts You Didn't Know

# data[].attributes.attachment_link.description
5 years ago, Snapchat is created by Evan Spiegel, Bobby Murphy, and Reggie Brown. Today, the application has more than 300 million monthly active users. Especially after 2014, Snapchat added many features such as " Geofilters", " Stories" and " Discover" as well as cool " Spectacles" glasses by increasing its active users.

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Snapchat captured "The Best Mobile App" in 2013, Instagram has never gotten that award.

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Snapchat captured "The Best Mobile App" in 2013, Instagram has never gotten that award.

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Two years after my post, “25 Facts About Snapchat for 2016” comes an update with updated statistics about the now-troubled social media app.

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Snapchat has a mascot Instagram doesn't.

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Snapchat has a mascot Instagram doesn't.

# data[].attributes.attachment_link.readable_text
5 years ago, Snapchat is created by Evan Spiegel, Bobby Murphy, and Reggie Brown. Today, the application has more than 300 million monthly active users. Especially after 2014, Snapchat added many features such as " Geofilters", " Stories" and " Discover" as well as cool " Spectacles" glasses by increasing its active users. Even though active Snapchat users know almost all the features of the app, we found some others, 7 awesome Snapchat facts you probably didn't know.

1. Success after failing 34 times.

Even though Evan Spiegel seems more at the forefront, Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were students at Stanford University. The idea for Snapchat is found while they were preparing their final project. In one of the interviews, Spiegel mentioned that they failed on almost 34 projects until they found Snapchat.

2. Once called Picaboo.

Did you know that Snapchat was once called as Picaboo as an iOS-only app? Picaboo was renamed as Snapchat in 2012, after rebranding and launching the app available for Android users as well.

3. Over 100 Million users everyday.

Snapchat has over 100 million users everyday which shows the popularity of the app. Imagine, everyday, more than 100 Million people open Snapchat and send crazy snaps to their friends.

4. Over 1 Billion snaps everyday.

Yes, you read it right. Users snap over 1 billion times in total everyday. We have a lot to share, what to do!

5. More than 400 million Snapchat stories per day.

Snapchat stories, a photo or post that you post as part of your " stories" section, is created with some further developments in 2013. Everybody liked it so much, and at the end, Snapchat has more than 400 million Snapchat stories per day now!

6. Ghostface Chillah.

When you open the app, you see the mascot on the logo of Snapchat that is also known as "Ghostface Chillah". " Ghostface Chillah " was a name Brown derived from Ghostface Killah of the group Wu-Tang Clan. Well, creative!

7. Drinks are a popular feature.

The recent statistics shows that most of the Snapchat users send the photo to somebody else of their drinks! Of course, a delicious cocktail must be shared with everyone!

After its successful attempts so far, 2017 seems like it will be a great year for Snapchat. We'll enjoy more filters based on the special days and create more stories with our cheerful moments. If you like to snap or to take photos, you may not want to lose all those great memories you snap, which are only available for 10 seconds, but with PastBook, you can keep your memories forever! You can even save your funny filtered photos into your Snapchat Memories and your camera roll, and put them into your photo book!

# data[].attributes.attachment_link.title
7 Awesome Snapchat Facts You Didn't Know

# data[].attributes.attachment_link.description
5 years ago, Snapchat is created by Evan Spiegel, Bobby Murphy, and Reggie Brown. Today, the application has more than 300 million monthly active users. Especially after 2014, Snapchat added many features such as " Geofilters", " Stories" and " Discover" as well as cool " Spectacles" glasses by increasing its active users.

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Snapchat has disappearing   message and Instagram doesn't. 

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Snapchat has disappearing   message and Instagram doesn't. 

# data[].attributes.attachment_link.readable_text
5 years ago, Snapchat is created by Evan Spiegel, Bobby Murphy, and Reggie Brown. Today, the application has more than 300 million monthly active users. Especially after 2014, Snapchat added many features such as " Geofilters", " Stories" and " Discover" as well as cool " Spectacles" glasses by increasing its active users. Even though active Snapchat users know almost all the features of the app, we found some others, 7 awesome Snapchat facts you probably didn't know.

1. Success after failing 34 times.

Even though Evan Spiegel seems more at the forefront, Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were students at Stanford University. The idea for Snapchat is found while they were preparing their final project. In one of the interviews, Spiegel mentioned that they failed on almost 34 projects until they found Snapchat.

2. Once called Picaboo.

Did you know that Snapchat was once called as Picaboo as an iOS-only app? Picaboo was renamed as Snapchat in 2012, after rebranding and launching the app available for Android users as well.

3. Over 100 Million users everyday.

Snapchat has over 100 million users everyday which shows the popularity of the app. Imagine, everyday, more than 100 Million people open Snapchat and send crazy snaps to their friends.

4. Over 1 Billion snaps everyday.

Yes, you read it right. Users snap over 1 billion times in total everyday. We have a lot to share, what to do!

5. More than 400 million Snapchat stories per day.

Snapchat stories, a photo or post that you post as part of your " stories" section, is created with some further developments in 2013. Everybody liked it so much, and at the end, Snapchat has more than 400 million Snapchat stories per day now!

6. Ghostface Chillah.

When you open the app, you see the mascot on the logo of Snapchat that is also known as "Ghostface Chillah". " Ghostface Chillah " was a name Brown derived from Ghostface Killah of the group Wu-Tang Clan. Well, creative!

7. Drinks are a popular feature.

The recent statistics shows that most of the Snapchat users send the photo to somebody else of their drinks! Of course, a delicious cocktail must be shared with everyone!

After its successful attempts so far, 2017 seems like it will be a great year for Snapchat. We'll enjoy more filters based on the special days and create more stories with our cheerful moments. If you like to snap or to take photos, you may not want to lose all those great memories you snap, which are only available for 10 seconds, but with PastBook, you can keep your memories forever! You can even save your funny filtered photos into your Snapchat Memories and your camera roll, and put them into your photo book!

# data[].attributes.attachment_link.title
7 Awesome Snapchat Facts You Didn't Know

# data[].attributes.attachment_link.description
5 years ago, Snapchat is created by Evan Spiegel, Bobby Murphy, and Reggie Brown. Today, the application has more than 300 million monthly active users. Especially after 2014, Snapchat added many features such as " Geofilters", " Stories" and " Discover" as well as cool " Spectacles" glasses by increasing its active users.

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Instagram has 400 employees and Snapchat has 3,069 employees.

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Instagram has 400 employees and Snapchat has 3,069 employees.

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38 Interesting and Fascinating Snapchat Statistics

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Check out our up-to-date Snapchat statistics looking at its history, demographics, usage, and finances.

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On Snapchat you can have 16 people in a group message and on Instagram you can only have 15 people.

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On Snapchat you can have 16 people in a group message and on Instagram you can only have 15 people.

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Additional Statistics
How many people use Snapchat Lenses?
170 million daily active users (source 2020)
Total number of Lenses created all time:
2.5 million lenses ( source 2022)
Total number of times Lenses have been viewed on Snapchat:
5 trillion times ( source 2022)
Number of times Lens filters from the Lens Studio have been seen:
6 billion times (source 2022)
Number of people in the US that Snapchat Discover reaches monthly:
60 million people (source 2019)
Average number of snaps per day:
3.5 billion snaps per day (source 2017)
How many days for a Snapchat Streak?
2 users have to snap each other within 24 hours for more than 3 consecutive days
Longest Snapchat streak ever: The longest Snap streak to date is:
629 consecutive days (source 2017)
Number of snaps in 2019:
1.3 trillion snaps (source 2020)
Number of Snapchat Android downloads:
1 billion downloads (source 2019)
Number of Snapchat daily active users in the North America:
75 million DAU (source 2017)
Percentage of Snapchat daily active users that are in North America:
43% (2017)
Number of Snapchat daily active users in the Europe:
57 million DAU (source 2017)
Percentage of Snapchat daily active users that are in Europe:
33% (2017)
Percentage of Snapchat daily users that contribute content:
60% (source 2017)
Percentage of U.S. millennials that use Snapchat daily:
28% (source 2017)
Percentage of Snapchat users that use it because their content disappears:
35% (source 2016)
Percentage of Snapchat users that use it because their parents don't use it:
30% (source 2016)
Average amount of in-app time spent daily per Snapchat user:
33 minutes per day (source 2018)
Average number of times per day Snapchat daily users visit the app:
18 times per day (source 2017)
Number of Snapchat stories that have been shared publicly:
1 million stories (source 2017)
Percentage of US teens that consider Snapchat their most important social network:
47% (source 2017
Average number of daily active Snapchat users that post to their stories every day:
25% (source 2017)
Number of Snap Map users:
250 million monthly active users (source 2017)
Number of pairs of Spectacles that Snap has sold all time:
150,000 pairs (source 2017)
How many employees work for Snap?
2,884 employees (source 2019)
Percentage of US 13-24 year olds that use Snapchat:
90% (source 2019)
Percentage of US 13-34 year olds that use Snapchat:
75% (source 2019)
Number of snaps made from Snapchat Spectacles all time:
5 million (source 2017)
Amount that Snapchat paid to its publishing partners in 2017:
more than $100 million (source)
Percentage of Snapchat users in the US that use it once a day:
14% (source 2018)
Percentage of Snapchat users in the US that use it more than once a day:
49% (source 2018)
Number of Snapchat users in India:
100 million users (source 2021)
Number of Snapchat users in Saudi Arabia:
20 million users (source 2022)
Percentage of Snapchat Ads that are watch with Audio on:
60% (source 2017)
Percentage of marketers that use Snapchat:
7% (source 2017)
Amount that NBC Universal has invested in Snapchat:
$500 million (source 2017)
Amount that Snapchat will spend on AWS from January 2017-December 2021:
$1 billion (source)
Percentage of Snapchat that Evan Spiegel controls:
44.3% (source 2017)
Number of Snapchat snaps viewed per day:
4 billion snaps per day (source 2016)
Percentage of Snapchat users by age range:

18-24 years old: 28.5%

25-34 years old: 24.9%

35-44 years old: 16.6%

45-54 years old: 13.5%

55-64 years old: 12.4%

65+ years old: 4.1%

(source 2016) Number of Snapchat employees in the UK:
29 employees (source 2017)
Number of times the Snapchat dancing hot dog filter has been viewed:
1.5 billion times (source 2017)
Tencent's stake in Snap:
12% (source 2017)
Number of Bitmoji avatars that have been created all time:
1 billion (source 2022)
Number of Snap users that made themselves a Bitmoji:
147 million users (source 2020)
Number of people that have watched a Bitmoji Story:
130 million people (source 2020)
Number of people that have viewed Snapchat's Dead of the Night show:
15 million viewers (source 2020)
Number of people that have viewed Snapchat's Nikita Unfiltered show: 22 million viewers Number of people that have viewed Snapchat's Will From Home show: 35 million viewers Number of people that have played Snapchat games: (source 2020) Average amount of time spent playing Snap's Bitmoji Party game: (source 2020) Number of people that play Mojiworks' Ready, Chef, Go! game:
200 million people (source 2021)
Number of developers that have integrated with Snap Kit:
20 minutes per day (source 2020)
Number of Snapchat users that access Snap Kit integrations monthly:
25 million unique players (source 2020)
Percentage of Australia's 13+ population that are on Snapchat: Number of Snapchat AR creators:
800 developers (source 2020)
Most popular Snapchat AR lens of 2022:
150 million users (source 2020)
Number of Snapchat users that engage with its AR features daily:
300,000 creators ( source 2022)

Crying Lens (9.7 billion times) ( source 2022)

250 million ( source 2022)

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Snapchat Statistics, User Count and Facts

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Updated for 2024. Here are all of the most interesting Snapchat statistics and fun facts you need to know including number of users, financials, demographics and more.

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Instagram copied Snapchat with face filters and Instagram stories.

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Instagram copied Snapchat with face filters and Instagram stories.

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Two years after my post, “25 Facts About Snapchat for 2016” comes an update with updated statistics about the now-troubled social media app.

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Snapchat has a "Snapchat Kidz" and Instagram doesn't 

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Snapchat has a "Snapchat Kidz" and Instagram doesn't 

# data[].attributes.attachment_link.description
Two years after my post, “25 Facts About Snapchat for 2016” comes an update with updated statistics about the now-troubled social media app.