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Section 7—Reflection

There are some academic articles about “cross-cultural marketing”

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Section 6— Forming A Supported Opinion

This is my screenshot of my sources and highlight some important examples on here

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Section 5— Bibliography

Short contextulisation:
Main features:
1. The language is different: the marketer should know about the consumer’s mother language.
2. Differences in the economic and cultural social conditions: the different cultural will impact the preferences of consumer, like food habits, clothing styles, and so on.

The examples of successful marketing campaign:
1. L’Oréal
2.Fenty Beauty

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Section 4— Finding Sources

The copy screen shot of my sources: main point is the features of cross-cultural marketing and the real examples.

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Section 3— Brainstorming

A photo of my brainstorming.

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Section 2— Question Deconstruction

The first picture is the screen shot of my forum post.

Short note: About the seminar question,nowadays  cross-cultural marketing is more and more essential for global marketing, so as a business students, it is necessary for us to know about it deeply and discuss it.

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Section 1— Seminar Topic Suggestion

VU Amsterdam modules in year one