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alpha and beta keratin

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humidity affects the hair by reforming the hydrogen bonds and salt links 

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humidity affects the hair by reforming the hydrogen bonds and salt links 

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Keep hair damp during blow drying to ensure that hair dries in beta state

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you use a cool shot when styling to set the bonds in place

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incorrect application:
burnt scalp
dry scalp
stops lift and direction
damages cuticle and gives rough appearance
over drying to static build up

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it has the ability to absorb and retain moisture

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it has the ability to absorb and retain moisture

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heat is applied to reform the bonds in the hair and then cooled in order to set the hair in its new beta style

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heat is applied to reform the bonds in the hair and then cooled in order to set the hair in its new beta style

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sulphur bonds are removed by chemically altering the cortex, ie perming.
hydrogen bonds and salt links are removed washing the hair.

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sulphur bonds are removed by chemically altering the cortex, ie perming.
hydrogen bonds and salt links are removed washing the hair.

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polypeptide chains in the cortex reset and therefore alter the finish of the hair temporarily 

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polypeptide chains in the cortex reset and therefore alter the finish of the hair temporarily 

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Alpha keratin: State of hair in natural state
Beta keratin: State of hair after styling

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Alpha keratin: State of hair in natural state
Beta keratin: State of hair after styling

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environment can break bonds and put hair back to natural state

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environment can break bonds and put hair back to natural state

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Humidity is moisture in the air, so it opens up the cuticle and breaks the salt and hydrogen bonds and changes it from beta keratin back to alpha keratin (its natural state.)

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Humidity is moisture in the air, so it opens up the cuticle and breaks the salt and hydrogen bonds and changes it from beta keratin back to alpha keratin (its natural state.)

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hudmidity makes hair drop because the hot water/ condenstation in the air makes hair wetish and dull

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There are 3 types of bonds in the hair:
Hydrogen Bonds
NaCl/ Salt bonds
Sulphur bonds

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You must take into account the clients lifestyle and suitability of styles for events as well as matching their outfit and makeup

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square face has a smaller forehead with a more defined jaw/chin

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square face has a smaller forehead with a more defined jaw/chin

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anything that affects the service it could be medical

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Cows lick, double crown, widows peak, nape whirl

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Cows lick, double crown, widows peak, nape whirl

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different factors can effect the service

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different factors can effect the service

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Different factors can effect what service you can provide your client

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oval
heart
square
rectangular/oblong
round
diamond
pear

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oval
heart
square
rectangular/oblong
round
diamond
pear

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oval is the ideal face shape- 
For long face shapes add width to even out the shape and make it more oval.

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oval is the ideal face shape- 
For long face shapes add width to even out the shape and make it more oval.

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There are many factors that may affect the service, these are all the things on the front of the consultation sheet. contra-indications are a type of 'factor' for example the service may need to be adapted if a client has bruising or abrasions on the head.

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Create a style that adds volume to the top of the head, where the face shape is narrower.

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heart face shape has a larger forehead with a smaller chin/jaw

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heart face shape has a larger forehead with a smaller chin/jaw

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Short and sharp hair doesn't look good with a square face

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You can not tell the client what to have however, you can advise what will suit their face shape.

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You can not tell the client what to have however, you can advise what will suit their face shape.

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oval is the desired face shape, you base the hair look on the shape of the face and either stretch it out of widen it

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Different Hairstyles suit different face shapes

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Different Hairstyles suit different face shapes

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Face shapes: Triangle, oval, square, round, heart, pear

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Face shapes: Triangle, oval, square, round, heart, pear

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you should always recommend a hairstyle that will suit your clients face shape

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style of hair can be dertermind on the face shape

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Face shape can affect what styles would suit clients best. The ideal face shape is oval, so for example if the client has a heart-shaped face you would build up more volume at the bottom to 'widen out the jaw area and give the appearance of a more oval face.