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Researching into existing channel idents

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Researching into existing channel idents

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When carrying out my research I decided to look into existing Idents for Youtube Channels as well as television.

The YouTube videos below feature an introduction using motion graphics and sound effects or music. This makes the video flow throughout and acts as branding for the channel.

I also decided to look into television idents, such as BBC Two's idents, usually played before a programme begins.

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The idents used by BBC Two are used on television in-between shows whilst they are being introduced.

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BBC Two - Goodbye to the 2s Montage (27th September 2018)

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How trippy are BBC Two's psychedelic new idents? - BBC

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The Channel 4 idents are also used in-between shows whilst the next show is being announced.

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Whilst carrying out research for my Ident, I decided to look into graphic design styles which could be resembled in my Ident.

I have carried out research into artists mostly found on Instagram. Such as Weloveillustration which features work from Nick Jacoy, Casavisual and Ellie Suh.

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Researching into Representations of Film and Entertainment

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Researching into Representations of Film and Entertainment

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When I was assigned the genre Film and Entertainment for my Ident  I instantly knew I wanted to create or incorporate iconic symbols of film.

I decided to look at the film icons rather than entertainment as the channel I would be creating would mainly be a film review channel, discussing films through reviews or movie mistakes.

As I already knew I wanted to incorporate iconic symbols related to film, I decided to research graphic designs of these symbols to gain inspiration for my Ident.

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When researching into different typographies which would be suitable for my Ident, I specifically looked into curved styles with a handwritten look.

I researched into Adobe Fonts, 1001 Fonts and an artist called Nick Jacoy.

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The font Funkydori was created by Laura Worthington on Adobe Fonts.

I like this font as it is a script font using curves and almost a handwritten style. I thought this font would be suitable as the title of my ident as it is modern yet would fit with the film and entertainment genre.

However, the font may not be clear to read when a shadow is added to the text, if the text is small in size or against a busy background.

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A script typeface with 2 styles, available from Adobe Fonts for sync and web use. Adobe Fonts is the easiest way to bring great type into your workflow, wherever you are.

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Another script font which caught my eye was Viktor Script created by Erik Marinovich on Adobe Fonts.

This font is stylish and could be related to old fashioned fonts used in films. However, this font may not be legible when used with effects, shadows or against a busy background.

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A script typeface with 1 style, available from Adobe Fonts for sync and web use. Adobe Fonts is the easiest way to bring great type into your workflow, wherever you are.

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This font is also a script font created by Laura Worthington for Adobe Fonts.

I really like this font as it would be appropriate for my genre as it can be related to the style of old films or cinemas. This font would work well with the popcorn graphics as it would resemble cinema which is part of the film and entertainment genre.

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A script typeface with 3 styles, available from Adobe Fonts for sync and web use. Adobe Fonts is the easiest way to bring great type into your workflow, wherever you are.

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This script font was created by Borges Lettering & Design for Adobe Fonts.

I like this font as it is similar to the Voltage font, however this font has more of a handwritten style. This would be suitable for my popcorn graphic and may work better when adding effects, shadows or scaled to a small size.

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A script typeface with 1 style, available from Adobe Fonts for sync and web use. Adobe Fonts is the easiest way to bring great type into your workflow, wherever you are.

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Once I was assigned the genre film and entertainment I began brainstorming iconic references I could design and animate.

The cinema ticket is a clear representation of what the channel will be about. This could also have some animation such as the tickets being ripped or the lettering appearing on the ticket to show that the episode will be about.

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I also thought of 3D glasses as they are related to the cinema and are instantly recognisable as what they are meant to be.

For this I could animate the glasses and have text in the lens of the glasses.

This could also be incorporated with the cinema ticket or another representation of film and entertainment for the ident.

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The director's chair is instantly recognisable and clearly shows the audience what the channel would be about.

However, I do not want to limit my channel to being solely about film. By using a director's chair in the ident the audience may think the channel is only focused on film rather than film and entertainment.

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The megaphone is similar to the director's chair as it is a clear icon of the film industry. However, this may be clearer when used alongside the director's chair.

This is again giving the impression that the channel sonly focused on films.

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The clapper board is an icon of film and would be appropriate for the film and entertainment genre.

However, this may be more suitable when used along with another iconic representation of film.

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I really like the idea of using a countdown at the beginning or end of my ident along with another graphic.

The count down could follow another graphic such as the clapper board to link into the channel's video.

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The film reel is a clear representation of the genre film and entertainment. This could be used alone by animating through the screen and into the video, or could be used with another graphic.

However, this may be focusing too much on the film aspect of the genre and not incorporating the entertainment elements.

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The film camera could be more of an obvious representation of film and entertainment. The camera could animate and move into the screen and lead into the video.

Alternatively, the camera could be used alongside the clapper board, however this is again limiting the genre to only focus on films.

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The popcorn is my favourite representation of the film and entertainment genre. This is because popcorn is often associated with the cinema, and so films. But it can also be representing the audience enjoying what they are watching, which is the message I will be trying to convey to the audience.

The popcorn can be animated to pop from the box or could be used with another graphic, possibly the countdown to lead into the ident.

I have decided to use the popcorn as my graphic for the ident as I believe this is representing the film aspect of the genre but also the entertainment side of the genre too.

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The start of this video features a small ident which is an introduction to this beauty and makeup channel.

This has given me inspiration of how real YouTube idents look at the beginning of a video.

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This video has a very small introduction which is mostly text appearing onto the screen with the title of the video.

This has also inspired me to look into how the text enters and exits the screen, how large the text is and how it is best positioned on the screen.

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How Ballerinas Customize Their Pointe Shoes

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The introduction to this video is also mostly text with video clips played in the background.

However the boarder of the text and the brand's logo is animated.

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The Try Guys Try Drag For The First Time

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The introduction for this video features graphics and text. The introduction is short yet all the information about the video is seen.

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This introduction is basic but effective as it uses graphics as the background with animated text. The introduction is only a few seconds, yet works well with the beginning of the video discussing the new Dumbo film.

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This is my favourite introduction as it uses graphics, text, animations, music and sound effects. The introduction is short in duration but is very effective in its contents.

I will incorporate the use of sounds or music into my indent along with the use of text and graphics both being animated.

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When carrying out research for my Ident I wanted to look into a range of different film genres which would typically feature on my fictional channel.

This included genres such as Romance, Horror, Western and Thriller.

The images below show a few films selected from a few genres which could feature on my Film and Entertainment channel.

The channel ident will need to appeal to a wide variety of people who are interested in film and entertainment. In order to gain a large audience the channel will need to feature a wide variety of genres.

This is why the graphics of popcorn will be suitable for the channel looking at film reviews and movie mistakes. The popcorn does not favour a particular gender, age range or group in society.

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To All The Boys I've Loved Before

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The Notebook

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Dear John

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Guardians Of The Galaxy

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Wonder

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Black Panther

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The Martian

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Inception

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Ex Machina

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US

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A Quiet Place

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IT

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There's Something About Mary

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Dumb And Dumber

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Bridesmaids

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The Lone Ranger

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The Magnificent Seven

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Django

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Bird

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Get Out

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The Silence Of The Lambs

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A Simple Favor

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This font was created by Astigmatic One Eye Typographic Institute.

The font is modern and bold which is eye catching and appealing. The curves on the letters stood out to me as this would work really well with my popcorn graphics and bright colours. The lettering will stand out with a shadow and effects as well as not covering the graphics.

However, the font is not as curved as the previous fonts. The style is less like it has been handwritten and more like it has been produced digitally. However, I like this aspect as it will fit well with my graphics which have also been created with a digital style.

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Download Spicy Rice Font · Free for commercial use · Casual and exciting, Spicy Rice has a festive flair to it that works for winter holidays as well as summertime jams. The extra heavy letterforms imbue

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Colour palettes from Colour Cafe's page on instagram.

The following colour palettes caught my eye as well as being colours I would typically associate with the Film and Entertainment genre.

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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I think the colours work well together and can be linked to film and entertainment.

However, I do not think these colours are the most eye catching or appealing to a channel dedicated to film and entertainment. This is because the colours could be linked better to another genre.

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I like these colours as they are simple yet work well together due to the contrast in colours.

I think the colours work well together and are related to film and entertainment, whilst having a professional look and style to them.

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I liked these colours and the colour palette as a whole, however I don't think these colours are appropriate to my genre or theme.

The colours do not resemble Film and Entertainment, but instead they represent beauty or health channel.

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I really liked this colour palette as it has similar colours to my proposed idea of using bright primary colours. However these colours are   more modern and so would be suitable for a film and entertainment channel.

The colours may appeal more to an older audience of teenagers and adults, due to the professional style of the colours. They are not just a basic red and yellow, they are instead a coral red and a slightly darker yellow.

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This colour palette is bold and appealing and could be suitable for a channel focusing on film and entertainment.

The colours do not represent the film and entrainment genre, however the colours could still be appropriate for the genre if used in a creative manner.

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I like this colour palette, however do not think the colours are suitable for a film and entertainment channel.

I think the green and blue colours resemble a health and lifestyle channel more than film and entertainment. I like the orange and yellow colours which could work for a film channel, but the palette as a whole would not be suitable.

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This colour palette would not be appropriate for film and entertainment as there are no primary colours which can be related to the genre.

The pink and purple colours would be better suited to a beauty channel or fashion channel.

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I like this colour palette as I believe it could be appropriate for a film and entertainment channel. This is because the blues could represent the internet and entertainment accessed through the internet.

I do however, think this colour palette would be better suited to another genre than film and entertainment. This is because the film and entertainment genre is typically associated with reds, yellows, white and black

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I like this colour palette as I typically associate these colours with film and entertainment. I specifically relate the red and yellow colours to film and the cinema.

The colours would be appropriate to use as the background, graphics and text in the ident as all these colours work well when combined together. The colours are basic primary colours which is why they work so well together and each colour stands out against the rest.

The colours are appropriate for my graphics of popcorn as these colours are typically associated with the cinema. The yellow, red, black and white are basic colours which can work effectively for creating my graphic of popcorn.

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Instagram page featuring various types of illustration and graphics.

Below is the Instagram account along with some of the illustrations and graphics which stood out to me the most.

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Illustration Inspiration (@weloveillustration) * Instagram photos and videos

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238.9k Followers, 24 Following, 702 Posts - See Instagram photos and videos from Illustration Inspiration (@weloveillustration)

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Posts which stood out the most to me are attached below.

These images have the same or similar style to the graphics I would like to incorporate into my YouTube indent.

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By Nick Jacoy

I really like this style of graphics as it has been digitally created with a professional finish using clear and sharp colours and shapes.

I also really like the use of a a bold contrasting colour as the background. The use of a simple colour palette is also extremely effective.

https://www.instagram.com/pasta_nick/

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By Casavisual

I like the simple colour palette used in this design and I think the shadows work really well to create depth to the piece, rather than a flat graphic.

https://www.instagram.com/casavisual/

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By Casavisual

I like the use of shadows here too, as well as the basic colour palette of around four colours.

I think this is really effective and the use of a dark background makes the subject stand out and contrast against it.

https://www.instagram.com/casavisual/

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By Josh DeWare

In  this piece I think the use of light has been used really well to create a sense of the setting. The colours are not necessarily realistic, yet the light gives depth to the graphic.

I really like the basic and unrealistic colours here too. This is something I could incorporate into my own ident, along with looking at the use of light and shadows.

https://www.instagram.com/joshdeware/

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By Ellie Suh

I like this style of graphics and the use of multiple colours acting as reflections, light and dark.

However, I think there are too many colours here for my ident. I believe my ident would have more impact with fewer primary colours, rather than multiple shades of colours.

https://www.instagram.com/suhelli_ee/

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By Catalyst

I really like this graphic as the subject of the piece is angled so the audience can see two sides of the controller. This has allowed for shadows to be added to create depth and a realistic style to the piece.

I also really like the lighter background colour in a circle behind the controller.

https://www.instagram.com/catalystvibes/

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By Pavithra Krishnan

I like this graphic as it uses a few colours which are similar, with different shades in lighter and darker versions. I think this works well as the piece is simple but effective by only using selective colours which are also unrealistic

https://www.instagram.com/potahtodesigns/

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By Egle Plytnikaite

I like this graphic as the bright colours contrast with each other which is eye catching for the audience.

I like the use of a dark background with bright colours in the foreground. This could be incorporated into my graphic of the popcorn.

https://www.instagram.com/egle.plytnikaite/

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This account features graphics and illustrations by Nick Jacoy, who features in Weloveillustration's instagram page.
The style is similar to the style I have envisioned for my YouTube ident focusing on Film and Entertainment.
I would like to use this style on graphics and illustration to create an animated opening to my YouTube ident, focusing on Film and entertainment.

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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Lettering and typography account.

This page was used for inspiration to find various fonts through Adobe Fonts and 1001 fonts.

My main inspiration from this count was from the 'salty' image which features typography similar to Voltage which is seen on Adobe Fonts.

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Pasta Lettering (@pasta_lettering) * Instagram photos and videos

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96 Followers, 1 Following, 3 Posts - See Instagram photos and videos from Pasta Lettering (@pasta_lettering)