# data[].attributes.body
Conventional definitions of genres tend to be based on themes and settings

# data[].attributes.body
Denotation and Connotation;

The denotations of the colours on a traffic light would simply be Red, green and amber. However, we know the connotations of these colours to be stop, get ready and go.

The denotations show factually what the object/word/picture might be however the connotations show the significance behind that certain thing and what we may subconsciously think of it.

# data[].attributes.body
The relationship between a sign and a object and a meaning. The sign represents the object in the mind of an interpreter

# data[].attributes.body
A sign, in this context, refers to something which conveys meaning – for example, a written or spoken word, a symbol or a myth

# data[].attributes.headline
Marvin           French anthropologist Claude Lévi-Strauss was arguably the first to spark interest in Structuralism

# data[].attributes.subject
Marvin           French anthropologist Claude Lévi-Strauss was arguably the first to spark interest in Structuralism

# data[].attributes.body
Narratology is the study of narrative and narrative structure and the ways that these affect our perception. While in principle the word may refer to any systematic study of narrative, in practice its usage is rather more restricted

# data[].attributes.body
Binary opposition is the system by which, in language and thought, two theoretical opposites are strictly defined and set off against one another. Structuralism theory is  in which cultures, viewed as systems, are analysed in terms of the structural relations among their elements.

# data[].attributes.headline
A study of signs and there meaning in society. It can stand for something else, and convey meaning. Anything can be a sign, anything as a form of human communication- if it conveys meaning- e.g -words, gestures etc. 

# data[].attributes.subject
A study of signs and there meaning in society. It can stand for something else, and convey meaning. Anything can be a sign, anything as a form of human communication- if it conveys meaning- e.g -words, gestures etc. 

# data[].attributes.body
Can be applied to Rolan Barthes' theory- semiology- study of signs and their relation to meaning. Denoting an connoting- meanings.
E.g- in life of mars- playing of Life on Mars- David Bowie- may be denoted as a song being played- connoted as a song- carrying relation to theme of whole show- being familiar with a life you cannot reach- how this signs conveys meaning
Blake

# data[].attributes.body
'genres are instances of repetition and difference' 'difference is absolutely essential to the economy of genre': mere repetition would not attract an audience. Texts often exhibit the conventions of more than one genre.
https://www.slideshare.net/HeworthMedia/genre-theory

# data[].attributes.body
Jean's key influences were Karl Marx, and how production is eclipsed by re-production, Guy Debord, and how people in society become passive spectators, Nietzsche, and how truth is a simulation and his ideas on Perspectivism, De Saussure, and his ideas on semiotics theory and finally Mauss and his ideas of potlatch and the gift opposed to change.
https://www.slideshare.net/jbradfo4/postmodernism-foucault-and-baudrillard

# data[].attributes.body
The term "structuralism" is a related term that describes a particular philosophical/literary movement or moment.

# data[].attributes.body
Steve Neale declares that 'genres are instances of repetition and difference' (Neale 1980, 48).

# data[].attributes.body
how it conforms to stereotypes and conventions
how it subverts stereotypes and conventions

Declan

# data[].attributes.body
https://www.slideshare.net/HeworthMedia/genre-theory

# data[].attributes.headline
Semiotics is the study of signs and their meaning in society.

# data[].attributes.subject
Semiotics is the study of signs and their meaning in society.

# data[].attributes.body
LEO

# data[].attributes.body
Neale states that the film and it’s genre is defined by two things:

How much is conforms to its genre’s individual conventions and stereotypes. A film must match the genre’s conventions to be identified as part of that genre.

How much a film subverts the genre’s conventions and stereotypes. The film must subvert convention enough to be considered unique and not just a clone of an existing film.

# data[].attributes.body
Narratology is the study of narrative and how it effects our perception. For example in life on mars early on in the first episode it is ambiguous wether he is travelled back in time or in a coma later on it is confirmed. I is down to the audience to perceive what they think

# data[].attributes.body
States that most story's plot lines follow the same pattern or path.
Equilibrium
Disruption
Realisation
Restored order
New equilibrium

# data[].attributes.body
Neale believes genres are instances of repetition

# data[].attributes.headline
Marvin       Structuralism has often been criticized for being ahistorical and for favouring deterministic structural forces over the ability of people to act.

# data[].attributes.subject
Marvin       Structuralism has often been criticized for being ahistorical and for favouring deterministic structural forces over the ability of people to act.

# data[].attributes.body
"Real to thee extreme" like in 'Life on Mars' it was set in the 1970s and included real-life events, objects and traditions. However Tyler felt as if he was stuck in a limbo and was not in his real world.

# data[].attributes.headline
He says that a film must conform to these conventions enough that it can still qualify and be identified as a film of that genre.

# data[].attributes.subject
He says that a film must conform to these conventions enough that it can still qualify and be identified as a film of that genre.

# data[].attributes.body
However, a film must subvert these conventions enough that it is still viewed as a unique film, not just a clone.

Declan

# data[].attributes.body
"To guarantee pleasure and meaning for the audience."

Life on Mars' prime role is to entertain and it creates meaning as the target audience is people that grew up in the 70s would see things that are referenced in the show.

# data[].attributes.body
Neale states that Hollywood’s generic regime performs two functions:

To guarantee pleasure and meaning for the audience.

To offset financial risks of film production by providing collateral against innovation and difference.

# data[].attributes.body
Jean's simulation theory is prominent in the film THE MATRIX

# data[].attributes.headline
These theories are important because they reveal the way in which signs communicate ideas, attitudes and beliefs to us.

# data[].attributes.subject
These theories are important because they reveal the way in which signs communicate ideas, attitudes and beliefs to us.

# data[].attributes.body
Declan

# data[].attributes.body
Declan

# data[].attributes.body
Postmodernism is a term which describes the postmodernist movement in the arts, its set of cultural tendencies and associated cultural movements. It is in general the era that follows Modernism.

# data[].attributes.body
https://www.youtube.com/watch?v=pJDC2o__itA

# data[].attributes.body
Most important book " simluacar and simulations", being basic of matrix films. hyper reality. The effect of postmodernism on an audience can alter our perseptions of media and reality of media merge.
Harriet

# data[].attributes.body
Genre studies is an academic subject which studies genre theory as a branch of general critical theory in several different fields, including the literary or artistic, linguistic, or rhetorical.

Declan

# data[].attributes.body
Just as the legal system functions by utilising images of punishment in order to make real punishment so to signs anticipate and substitute for the real. Simulations deter every real process via an operational double.

# data[].attributes.body
A reflection of 1970s British society