# data[].attributes.body
- Reinforce the newspaper's identity through easily recognisable style features
- Demonstrate what the newspapers attitude is towards the news of the day
- Convey how this particular edition of the newspaper contains certain stories

-  Masthead
- 'Puffs' or 'blurbs'
- Slogan - sum up USP
- Headline
- Sub-heads
- Lead story
- By-line
- Secondary lead
- Photography

# data[].attributes.body
- Text - led
- Higher news content
- Lower circulation
- Cost more
- Sophisticated language, formal
- A, B, C1
- Longer articles
- Serious headlines
- Plainer layout
- More focus on politics, international news and reviews of 'high' culture
- Longer, more detailed articles
- The Times - right wing

Owned by News UK

# data[].attributes.body
Tabloid:
- Red tops
- Gossip led
- Informal, colloquial
- Image led
- Tend to report on politics, international news but also celebrity gossip and scandal
- Short stories with simple language
- More images than other newspapers
- Popular (C2, D, E)
- Daily Mirror - left wing
Owned by Reach PLC

# data[].attributes.body
- Immediacy: Has it happened recently?
- Familiarity: Is it culturally close to home?
- Amplitude: Is it a big event/ does it involve large numbers of people?
- Frequency: Does the time span of the event fit the frequency of the newspaper's or news broadcast's schedule?
- Unambiguity: Is it clear and definite?
- Predictability: Did we expect it to happen?
- Surprise: Is it a rare or unexpected event?
- Continuity: Has this story already been defined as news?
- Elite nations: Where has the event happened?
- Elite people: Does this story concern well-known people, such as celebrities or politicians?
- Personalisation: Is it a human interest story?
- Negativity: Is is bad news?
- Balance: May be selected to balance other stories
- Actuality: Availability of video footage etc makes it more likely that a story will become news

# data[].attributes.body
1) The merging of previously distinct media technologies and media forms due to digitization and computer networking
2) An economic strategy in which the media properties owned by communications companies employ digitization and computer networking to work together

Media Convergence unites the three C's:
- Content
- Corporations
- Computers

# data[].attributes.body
- Britain has a free press; fosters debate and democracy, investigates  and exposes abuse of power and encourages creativity and diversity.
- Newspaper industry must be regulated to: deal with complaints, protect editors, maintain standards and enforce a code of practise.
- Regulation provides an alternative to legislation
- IPSO is the new regulatory body whose aim is to uphold professional standards in journalism
- They deal with complaints, give help with unwanted press or harassment concerns and give advice to editors and journalists
- PCC's code of practise: accuracy, harassment, intrusion into grief and shock etc