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(Refined & final) Teenagers need convenience because it is a hassle to bring their own bags.

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(Refined & final) Teenagers need convenience because it is a hassle to bring their own bags.

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How can we encourage teenage shoppers to use less plastic bags?

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How can we encourage teenage shoppers to use less plastic bags?

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How do we go about getting it?

1) Discovery interviews
It is to get a more in depth and personal view on our primary users.

2) Shadowing
Following shoppers allows us to have a closer observation on their gestures and the amount of disposables they use and for what items

What do we need to find out?

Are they any concerns regarding disposables being cut down

Information we’ve find out

There are no plans to introduce a levy on plastic bags, and replacing them with bio-degradable or paper bags may not be that much greener.

"The study concluded that consumers can generally reduce their environmental impact by using reusable bags and food containers instead of disposables," said Dr Khor.

The latest available figure for the number of plastic bags used in Singapore dates back to 2011, when the Singapore Environment Council did a study to show that three billion plastic bags were used that year.

Why is it important that we find that out?

It is important so we can ensure that we can achieve to be greener at the same time supported by the people. As well as to tackle the
concerns faced

Who has the information we need?

Shoppers.

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1. Introduce yourselves and the purpose of this interview.

2. Tell me about yourself. (Name, age, interests, etc.

3. How do you feel about zero waste in Singapore?

4. Tell me a moment where you played a part in reducing waste.

5. What do you think can encourage you to reduce waste?

6. What do you understand about disposable?

7. Can disposables be replaced by other materials to be greener? Example?

8. How do you feel about disposable being used in everyday life?

9. Do you think there would be a positive change to your lifestyle if you use less disposables? How so?

10. How could you implement the 3 Rs (Reduce,Reuse and Recycle) in your daily lives?

11. What are your thoughts on the government’s part in reducing disposables such as making it mandatory for retailers to charge for plastic shopping bag?

12. How do you feel about these products? [Use photo aids] (eg, metal straws and bubble tea carrier)

13. Are there any improvements you think can be made to these products?

14. If you were given a chance to create a disposable product, what would you invent ?

15.  Do you think other shoppers will agree with the idea to cut down the usage of disposable? Why?

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We planned to interview 13-20 year old male and female teenagers who shop

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Past - Singaporeans brought home takeaway food from hawker stalls in tingkat, and groceries that were bought from wet markets were wrapped in newspaper and palm leaves, and carried home in bamboo shopping baskets.

Present - Containers made from natural materials have been replaced by disposable plastics.
The average Singaporean uses 13 plastic bags a day.
Drinks: in plastic bags

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Why is it for Singapore, it does not work as well as other countries that are successful in reducing disposables?

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Why is it for Singapore, it does not work as well as other countries that are successful in reducing disposables?

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Disposable plastic is now part of the culture, “and we don’t stop to think about alternatives,”

Some people think plastic is better for the environment because no water—a scarce resource in Singapore—is required to wash it. Others think everything can be recycled so it does not harm the environment.

Personal view:

I think that the primary reason why it does not work in Singapore is because of ignorance and convenience.

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Examples of Singapore's obsession with plastics/disposables

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Examples of Singapore's obsession with plastics/disposables

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Eg, buying 7 breads in Breadtalk will have each individually bagged and sometimes, using 3 additional plastic bags to hold the 7 breads.

Estimated Number of plastic bags used -  10 for just 1 customer

Thoughts - It is scary as just 1 customer have already used up 10 plastic bags. If we were to count everyone, the amount would be about estimated, a million bags a year

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Singapore's plastic obsession: BreadTalk customer insists on 9 plastic bags to carry 6 buns

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https://ww2.frost.com/frost-perspectives/disposable-plastics-and-recycling-trends/

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Countries that are successful in using less disposables

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Countries that are successful in using less disposables

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Britain - Shoppers in Britain had to pay five pence (about nine Singapore cents) for each single-use plastic bag received. It resulted in the number of bags used by shoppers dropping by more than 85 per cent

Example in Singapore, Japanese lifestyle brand Miniso said usage dropped 75 per cent after it imposed a 10 cent charge per plastic bag in April.

Hong Kong - Has a plastic bag levy. But not all bags are chargeable. Customers there pay 50 cents (nine Singapore cents) for every single-use plastic bag they take, unless the products they buy come under a list of exemptions set out by the Environmental Protection Department.

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- Talk about Singapore's initiative
- Re-look at what Singapore is doing
- For eg, Miniso & NTUC is doing so, measure how is it effective
- For eg, if currently still not effective, how does our design idea come into play?
- Interview is hard to see (Different interview have different qns at the start)
- Interview questions should be larger (printing)
- Choose 1 disposable item to work on (Disposables can mean a lot of things)
- Explain why we decided to focus on teenage shoppers (will help people understand & is that a good group to work on? Are they the most wasteful?)
- There are some gaps between the insights and ideas (How did you get there?)
- For design directions, keep it broader
- How did we get to our ideas? How do we get from our insights? How did you reach that idea? Do we have other ideas that we narrow down? What is the direction before jumping into the solution?
- Can talk to people who work at LIHO to see stuff's pov
- Be clear on where the rental bag is going to be use (For eg, re-using a bag in a supermarket compared to in a food court)
- If use of plastic bag is so low, they would not invest in that money to build a app that will cost money

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We went to 3 places , Jurong East (JEM) , Bugis & Paya Lebar

Observation #1
Location: LIHO
Observation time: 30 minutes
Observation: A boy who bought LIHO refused the plastic bag offer by the staff when it's his turn for collection.

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Observation #2
Location: Makisan
Observation time: 20 minutes
Observation: A lady bought Makisan was given a plastic bag with her meal box in it. However she asked for an additional plastic bag and took  chopsticks with plastic package.

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After changing our problem statement, we decided to create another google survey and slightly change the questions

https://docs.google.com/forms/d/1QvGxRzx_EpJMIOsvAwaSmFjpcgGlxR6nEKY3WbyU0K4/edit?usp=sharing
(editable)

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Results Taken from google survey we created:
https://docs.google.com/forms/d/17b61h4QVtKVEO-ml-cLdGowjIzHdU0mwWzzImUejiWU/edit?usp=sharing

(editable)

Responses: 40
GENDER-
Female 95% Male 5%
Do you shop?
Hardly- 7.5%
Regularly- 35%
Occasionally- 47.5%
Yes- 10%
AGE-
16-  2.5%
17- 25%
18- 30%
19- 12.5%
20- 15%
21- 7.5%
22- 5%
90- 2.5%

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First interview conducted at JEM.

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How can we encourage teenage shoppers to use less disposables?

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How can we encourage teenage shoppers to use less disposables?

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How can we encourage people to be eco-friendly? 

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How can we encourage people to be eco-friendly? 

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Needs: Convenience
Pain points:
1) Troublesome to pay for plastic bags as she is used to getting it for free
2) Reluctant to pay for extra fees

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- Users are willing to cut down use of disposables to save the environment
- Raise awareness to do our part to save the environment
-  Users find using less disposables is an inconvenience as they find it a hassle to bring additional items
- Paying for disposables have deterred users as getting it for free has become a norm

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Why is it that Singapore uses so many plastic bags?

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Why is it that Singapore uses so many plastic bags?

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"Letting go is hard to do OR NOT..."
HARD
To some people, paying 10 or 20 cents for a plastic bag is “peanuts”
I like those bags to remain free....no need to buy and it’s free to be recycled
People will still pay for plastic bags if they have not enough reusable bags with them.
EASY IF>>>
If we were more mindful about our use of bags, we will see how many empty plastic bags we have dumped down the chute, unused
f these bags were actively reused, we really don't need any of those bags from supermarkets
https://www.todayonline.com/voices/high-usage-plastic-bags-letting-go-hard-do-or-not

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Telegram app group' Share Our Plastic. Where you may request or give away excess plastic bags or containers, etc. There are people who have kitchen drawers full of plastic bags, so if you’re low on plastic bags and need some to throw your refuse at home, you can ask those who have a lot to give away. https://t.me/shareourplastic.

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How to get rewards through loyalty card? (Features)

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How to get rewards through loyalty card? (Features)

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IKEA has stop selling disposable plastic bags this encourage the shoppers to bring own bags or purchase IKEA reusable bags.

Effect - Most shoppers bring their own bags or carry them by hand

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Miniso has imposed a 10 cent charge on every plastic bag used. Plastic bag usage dropped by as much as 75%.

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https://youtu.be/1Tb4KWZOct4

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https://youtu.be/AnHSLf0kbbQ

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https://youtu.be/6iPmHCqN78g

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https://youtu.be/yVewkh9ctcE

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How to get rewards through the mobile app? (Features)

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How to get rewards through the mobile app? (Features)

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Our suitable set of axis are according to consciousness and contribution.

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Our three questions are:

1) How might we promote awareness of using less plastic bags to teenagers?

2) How might we cut down the use of plastic bags, yet still bring convenience to them?

3) How might we persuade teenagers to keep up with the habit?

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1) How might we promote awareness of using less plastic bags to teenagers?

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1) How might we promote awareness of using less plastic bags to teenagers?

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2) How might we cut down the use of plastic bags, yet still bring convenience to them?

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2) How might we cut down the use of plastic bags, yet still bring convenience to them?

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3) How might we persuade teenagers to keep up with the habit?

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3) How might we persuade teenagers to keep up with the habit?

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Our idea was to have rewards so that we can encourage teenagers to continue on with the habit.

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This is a video made by us that shows the situation of plastic bags in Singapore and the initiatives taken.

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Observation of Plastics Bags Situation In Singapore

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The giving of plastic bags

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https://docs.google.com/presentation/d/1vFvAB89tWjjq2eWov0Hllixwi1MtEa05RhYJATFYw60/edit?usp=sharing