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My print campaign will be published on 1st June 2018 as this is a great time for people to be warned by smoking as this is the start of the Summer Holidays and this is the time where young adults start smoking as they are going out with their friends.  If the print campaign was successful then my TV Advert and Radio would be produced, my adverts would be published on 21st July 2018, this would be the most suitable as it would give time for the product to be made but also fits the same time as its still summer and more people will likely be on a holiday.

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From the focus group. Francesca said " I like your poster its really good, however I feel like the consequence words are quite hard to read from a distant so this wouldn't be great for bus stops however if you changed the fonts to lighter colours like yellow,red and orange. Leah said " I like the smoke that you created as the background however Im not sure about the smoke at the side of your slogan as it looks a bit out of place."
Tarzsa said " The character in your photo doesn't look that serious so maybe retake your photo as its not realistic.

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P5 – You have successfully produced a competent print-based advertisement to be used as part of your planned campaign

M4 – Responding to client feedback, you have demonstrated proficient print production skills while producing a final advertisement which is up to a good technical standard.

D1 – You have produced an advertisement to a high technical standard which strongly conveys your campaign message.

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P4 – You have successfully presented your idea for an advertising campaign utilising pre-production material and coherent previsualisation material to convey your ideas, message and production plan.

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P3 – You have successfully originated and planned a print-based advertising campaign producing competent production plan and previsualisations.

M3 – You have demonstrated proficient pre-production skills while displaying a strong choice of content which effectively conveys your campaign message.

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P2 – You have successfully produced a plan for a print-based advertising campaign displaying awareness of your target audience and overall campaign message. While developing a viable and realistic campaign schedule.

M2 – You have successfully planned the use of audio-visual/audio advertising to support your own advertising campaign while demonstrating awareness of the legal and ethical constraints that could affect them.

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M1 – You have successfully evaluated how audio-visual/audio adverts can be used in conjunction with print-based advertising.

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P1 – You have successfully evaluated an existing print-based advertising campaign.

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From presenting my pitch I got some feedback. A couple of the students in the class said The fonts used were effective as they were distorted and in your face meaning it stands out which was what I was going for and it also fits the campaign message effectively. Another piece of feedback was I like the fact that you have put the words into the smoke as though you are applying people to take it in and hopefully understand the negative impact of smoking at a young age. I also got feedback that the slogan is straight to the point, this makes the audience want to stop because its bold and right in your face on the advert.

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Use of classroom when editing the advert on Photoshop.

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I am going to use the Photography Studio to take some images of my mum as my mum is going to be the character on the advert.

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My magazine will have to follow the codes of conduct. My Campaign must be an interest to the public, the campaign is to try and stop young teens smoking, being a teenager they may not show an interest but even if 50 people stop smoking from the campaign then the campaign is a successful. We also have to think about the sensitivity of children, being the campaign can't be to harsh however it still needs to be effective.

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My campaign is going to include one TV Advert and one radio advert.  My TV Advert will be about the affects of illegally smoking and how it will affect you in the long run. It will contain two characters a young teenager (aged 14) and an middle aged women( aged 46) and this will show how over aged the women looks because of smoking and the damage it has done to her mental health as well as her skin. The main focus is to show how she was a young smart independant girl who was doing well in school to becoming a middle aged women with mental and physical health issues, It will show how her life has changed so much from being a strong person to a weak character.

My Radio advert will be slightly different as the voices are the most important part. The tone of the young girls voice will change over time from a  quiet sweet voice to a loud shouting voice saying she regrets smoking at such a young age because 32 years of smoking changed her life but also implying what bad has happened in her life(Loosing her family and friends, being alone all her life, not having a job) by the sounds used as we can't visually see whats happened.

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When creating a print media advert the company has to think about whether the advert is suitable for the target audience of the product whether this is a billboard or magazine. The company will have to make sure the advert goes in the correct genre of magazine as you wouldn't have an anti-smoking advert in a children's magazine.
The company also has to make sure everything is accurate from making sure the information is completely true as well as the image being true. In my magazine I will have to make sure any facts are 100% true by researching beforehand.

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My campaign is going to be launched on 1st July 2018 as this is a regular time when teenagers start going out smoking as this is when they start to smoke as it is the beginning of the summer holidays. This will be shown throughout the whole of the summer holidays and different print media will be shown on the campaign throughout the year especially on half term because this is when young teenagers are mostly like  to drink. The  campaign is going to be shown throughout the UK, It will be first published in the main cities such as London, Manchester and Liverpool.

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 Campaign Message & Target Audience (Task 1) 

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 Campaign Message & Target Audience (Task 1) 

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My campaign message is to  stop smoking (Anti- Smoking) because you think less which leads to regret. The aim for this is to stop young teenagers  and adults to stop smoking as 54% of teenagers regret what they did... The objective is to decrease illegal teenage smoking. My target audience is going to be targeted at 12-17 year olds as this is the audience that would be smoking illegally as they are mostly like to have house parties or be pressured into smoking with their friends. My audience would be mostly targeted at the British as this is a high rated country for under age smoking  to take place. My campaign will be shown throughout the year as it is a high rated part of anti social behaviour.
My unique campaign message is to stop under age smoking  as this leads to regret in some cases, this could be from damaging your lungs at such a young age as well as affecting your mental health. I want the campaign message to make people think about what they are doing. I am going to use hard hitting images, from an image of a women looking angry but I'm going to use the effect of it killing her slowly.

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When McDonalds creates TV Adverts they have to think about ASA Codes. They have to follow Rule 13( Food, food supplements and associated health or nutrition claims) this means not giving any fake information about what ingredients are in the products but also not encouraging children to eat unhealthy food.

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The target audience for this advert would be for any age as there is a variety of ages within the advert from female aged 20 and then a male aged 40 so the burger is for any age. The advert will be targeted mostly at Americans because it's shown on American channels.

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This advert has a shock tactic as you wouldn't expect the people to be talking about a Big Mac as it seemed like it was about something more serious and it was going to get deep very quickly. The audience will be confused at first to who they are on about, as it seems like a friend or a family member when in fact it's about a McDonalds burger.

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 L01/ Task 2-How the campaign message links with different media.

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 L01/ Task 2-How the campaign message links with different media.

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This TV Advert is American however it is advertising Big Macs and their limited edition Mac Junior and Grand  Big Mac, The company are trying to increase sales as well as launching the limited edition burgers. This advert would be only shown in America however  McDonalds has put it onto the internet for everyone to see. On the other hand there is many different TV Adverts shown in each country so this will reach a large audience.
The campaign message is about talking so highly about the Big Mac however at the start you wouldn't be able to tell what they were talking about. This is similar to the UK TV Advert as its showing how much their customers love eating Big Mac but also how a large variety of people enjoy their food. The advert is trying to persuade people to buy their Big Mac because the characters in the advert talk about the product as though its the love of their life then the last character holds up the product, it's mean't to make people laugh but also some people will see it as being sad.

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There isn't any shock tactics in McDonalds adverts however the audience maybe shocked at the fact that McDonalds have bought out limited edition sized Big Macs.

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Other Platforms/ How the campaign message links with different media

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Other Platforms/ How the campaign message links with different media

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McDonalds also advertises their products through Print Media such as billboards and at bus stations as well as through radio adverts and social media such as Twitter and Instagram.
McDonalds usually promoted the same campaign message in different formats. For the limited edition Big Mac they have advertised the product through all media platforms.  They have more information about the limited burgers and go into more detail as there isn't any visuals  in the Radio Advert where as in the TV Advert there is no audio information about the product however there is little information at the end in text font.

The company also uses social media to spread the campaign message as this will reach a large audience as the majority of people use social media and see the advert.

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The Unique selling point of the advert is to tell the audience that you need to buy it, if you haven't had one your missing out because everyone loves them. The campaign message also implies how the Big Mac is still the most popular burger since 1968 and this is what McDonalds is best known for. Even though the TV Advert doesn't convey the same message as the print it still is advertising the same product however it is advertised in a different way as it shows the history of the burger however it still gives the same message of "you need to buy one".

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The TV advert will attract a large audience as the advert shows a variety of ages from teenage lads going to the drive through,  families eating together( the scene with the mum,dad and two kids) and also the shot of the son and his dad. This implies that McDonalds caters to any age and gender as both genders are shown throughout the advert. It also shows a background of what each scene is and this shows the different interests, from being in a car to standing around the street. This reveals that McDonalds caters to everyone's lifestyle.
This advert shows that people enjoy McDonalds the most when they are socialising with someone, as no-one in the advert is eating alone. In each scene there is at least two or more people together which shows it may be a place to socialise with other people.

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McDonalds also used TV Adverts to promote their Products. The advert is about the company releasing smaller and bigger Macs for a limited amount of time. This is to promote all three sized burgers but its also persuading the customers to try them before they are gone. This advert would to be launching the two new sizes but also increasing sales of the Big Mac .In this particular advert it shows the creation of the Big mac and how its become the most sold product at McDonalds and the way the product as evolved over time. At the start of the advert a male gets of the bus and looks directly at a billboard with the Big Mac on it. This shows also how media has changed since 1968 as this was the most popular way to advertise a product. It also implies that print is still as important today as it was then.

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McDonalds doesn't have shock tactics as there isn't any to be shocked by as they wouldn't advertise having horse meat in their burgers. However if there is a limited edition product such as the Signature burgers people may be shocked with whats on the product as they haven't heard or seen anything like it before which then makes them want to go and try the product.

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McDonalds has to think about ASA when creating their adverts. One of the codes number 15 (food, food supplements,

associated health or nutrition claims). The company need to make sure that the product is suitable for everyone. Every food company that wants to advertise a product has to follow the rule.

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McDonalds always has to think about the legal and ethical when they are creating an advert whether this is through print or TV or Radio. The company have to think about copyright which means not using any slogans or similar work to other franchises such as Burger King and KFC. The company also have to think about whether the language used is suitable as there can't be an abusive or offensive words such as swear words. McDonalds also have to make sure that the advert is of the publics interest such as their most purchased product because there isn't any point in advertising something if only a few people buy the product.

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McDonalds advertises their Big Macs quite a lot as this is the most bought burger in the whole of the UK, this is where the company makes the profit.  There is always McDonalds adverts around whether they are on billboards, bus stops, buses(print) or TV Advert, Radio as well as all over social media. Recently McDonalds have bought a TV and Radio segment on the small and large version of the big Mac also known as the Mac Junior and the Grand Big Mac as well as still advertising the usual size big mac.

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The unique selling point is that its trying to make you want to buy and eat the burger. The tagline "Check out my dimensions. Two all beef patties and juicy all over" is the USP as its making you question why they are saying that to you but its also making you question whether you want one but its also making your mouth water which is persuading you to go and get one. The most powerful message is "stop staring at me like im some piece of meat". Slang is used which targeted a young audience but its also powerful because its the first message you see after you have noticed the burger and it's meant to be humorous to say to the audience stop looking at the burger and buy one!

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The advert would reach a large audience as most people enjoy a McDonalds now and then. The advert would mostly target teenagers and young adults as McDonalds is a cheap franchise however Adults may buy a McDonalds if they are in a rush or want a change. McDonalds caters for everyone however children wouldn't be eating a Big Mac so this isn't targeted at them. The advert would target both genders as both eat McDonalds. The advert would target peopled that enjoy eating food or are obsessed with eating McDonalds.
The advert would target both individuals and social groups but mostly social groups as young teenagers enjoy spending time and eating in McDonalds. The company doesn't  caters to religions as they don't sell Halal meat which means the burger wouldn't be targeted at people that don't eat meat. which could be classed as racism.

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The print advert is to increase sales on Big Macs. The advert will make the audience want to go to McDonalds to buy a burger. If this advert was the first advert for the big mac then this would be launching a new product which makes people want to try the new Burger out.