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Under Armour comes out with the newest, and most popular basketball shoe on the block

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Consumers hear that Kobe's will be 50 percent off next week.

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The price of Kobe's basketball shoes increase, but the income levels of consumers stay the same.

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Consumers convert over to Kobe Basketball shoes after Lakers win NBA championship

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Price of shoes insoles and socks decrease

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Price of Adidas basketball shoes increases.

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Demand Shifter's for Kobe Bryant basketball shoes (Nike)

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Demand Shifter's for Kobe Bryant basketball shoes (Nike)