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The brand that would span across our video as well as our ancillary products was the use of flowers and the twitch effect. This became apart of our artists image so it was necessary that it was represented throughout . In the video the image projected over Sienna Blossom's face is flowers that have the twitch effect applied to them, this is the first time that aspects of the brand are associated with the artist.

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Taylor Swifts most recent album titled reputation has effective use of branding and synergy. The use of the same colours , the same fonts and clear links between her videos and her album cover, album poster etc was of influence as through researching other female pop artists it was clear how explicitly these links needed to be made. Especially within the pop genre, the colours needed to be vibrant and the brand needs to be easily associated with the  artist. This linked to audiences impression of the products as the combination of the main product and the ancillary being clear was a necessity so that it was memorable to the target audiences. A way this was done was through the use of flowers as our artists name is Sienna Blossom so flowers being used is clear as the artists surname itself is a flower.

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The same font is used across the main product and the ancillaries. This font is used for the the title and name of the artist at the start of the video and on the ancillaries it is used for the name of the album "Crimson"  This is an effective combination of the main product and the ancillaries as you can very clearly see the way that they are linked. The flower theme shown on the projection as well as a key aspect of the ancillaries is another link that can be clearly established by the audience. The font being the same is the main way that the link can be established to the audience as seeing the font occur multiple times makes its relevance noticeable.

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The targeted audience was females between the age of 15-23. This is within the age of female youth and using flowers as a stereotypical means of attraction can be seen as an effective way of appealing to the audience as the audience is of a mainstream quality rather than that which is niche. Flowers are used often by female pop artists such as Katy Perry and Rihanna suggesting the appeal of them. Further the colours used are universal skewing towards feminine and are seen as attractive to the audience. The manipulation of colours that can occur when using the twitch effect is also seen as appealing to audiences in the pop genre so this was applied to the ancillaries.

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I believe that the main and ancillary tasks were successful to an extent as the video appealed to the target audience directly and the ancillaries had what may stereotypically and actually be attractive to them however there was less appeal for a potential secondary audience meaning that the ancillaries were limited to the appeals of the target audience alone.