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Warp Records, is an independent British record label, founded in Sheffield in 1989, specialising in electronic music. Warp records support independent bands and artists due to themselves being an independent company. Typical music videos created by warp records include social realism based videos, mostly narrative. Warp Records attracts a niche target audience, as it is a smaller independent company. Where as compared to other larger companies who have mass target audiences, who produce chart music which appeals to a world wide audience.

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After researching into the different types of music record labels, I have discovered that Conglomerate companies such as Sony produce videos produce a much higher budget. However, smaller and more independent companies such as Warp Records produce videos with a much smaller budget, which are mostly narrative-based videos based on social realism subjects, with a niche target audience.
I would like to create my music video to an indie pop and r&b, style of genre, therefore my record company would be quite similar to Interscope records.

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Interscope Records are an American record label. An imprint of Interscope Geffen A&M Records, its parent company is the Universal Music Group, a subsidiary of Vivendi S.A. Interscope Records is a conglomerate company, therefore, the music videos that they produce will attract a wide audience. The genre mostly being pop and performance-based videos.

Intercom is headquartered in Santa Monica, California. The label's best selling artists include Madonna, Eminem, and U2. Recent artists who have signed to Interscope include Selena Gomez, Years & Years and Aluna George. Interscope, like Sony, is a conglomerate company who support artists and bands who are high in the charts. When creating my record label, I will have to consider the type of target audience who will be interested in my style and theme.

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Get REVIVAL, out now: http://smarturl.it/sgrevival Get exclusive REVIVAL merchandise bundles: http://smarturl.it/sgrevivald2c Get "Good For You" ft. A$AP Rocky on iTunes now: http://smarturl.it/GoodForYouSG Sign up for updates: https://www.selenagomez.com/mailing-list http://vevo.ly/LNGDWS Best of Selena Gomez: https://goo.gl/mgJg2s Subscribe here: https://goo.gl/2bTupr

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Sony Music is home to the world’s greatest artists, such as Beyonce, Foo Fighters, One Direction, Britney Spears, Usher, Justin Timberlake, John Legend, Meghan Trainor, Mark Ronson, Miley Cyrus, Calvin Harris, Pharrell Williams, Rita Ora, George Ezra, Olly Murs, Paloma Faith, Bob Dylan, Michael Jackson, Whitney Houston, Elvis Presley, Johnny Cash, Bruce Springsteen, Celine Dion, Barbra Streisand, Luther Vandross, Dolly Parton, AC/DC, Manic Street Preachers and The Clash.
Sony is a very large conglomerate company, who have a large budget to spend production, distribution, and marketing of music videos and artists. It is also significant that music videos produced by conglomerate companies are solely performance based, this is due to the certain artist is trying to portray a certain persona or star image.
An example of a Music video made by Sony Music, is Work from home by Fifth Harmony. There is clearly lots of money that have been invested in this video, alongside choreography and individual outfits.
The girls are being represented as sexy and independent.

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Fifth Harmony - Work from Home ft. Ty Dolla $ign

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"7/27" available at: iTunes: http://smarturl.it/7.27 Amazon: http://smarturl.it/727_Amzn Spotify: http://smarturl.it/727_Spotify Google: http://smarturl.it/727_GP Apple Music: http://smarturl.it/727_Apple http://www.fifthharmonyofficial.com http://youtube.com/FifthHarmonyVEVO http://twitter.com/FifthHarmony https://www.facebook.com/fifthharmony http://instagram.com/fifthharmony Lyrics: I ain't worried bout nothin I ain't wearin na nada I'm sitting pretty, impatient But I know you gotta Put in those hours Imma make it harder I'm sendin pic

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A record label is a brand or trademark associated with the marketing of music recordings and videos.
Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos.
It maintains contracts with recording artists and their managers.
Their logo will appear on the artist they are representing's albums, posters and websites, etc.
They represent the artist and can promote their work to a wide ranged audience.
The record label will require the funds that an artist can use for their music video, in order to make it a huge success.
However, there are different types of record labels to suit different types of artists, and i will be researching into these different types.