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Geographical pricing
McDonald's is an American fast food brand, but he has about 30,000 stores around the world. It is considered to measure the economic development level of a region. It sells food at different prices in different parts of the world, which reflects Consumption level in different regions

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McDonald's has its own complete supply chain system and its own base. It can be priced according to the cost of raw materials, so it is not affected by the unilateral increase in raw material prices. Although the prices of agricultural products in many countries are gradually rising, McDonald's has not increased. Price plan

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Although modern business generally adopts non-price competition, which means that McDonald's product prices are relatively stable, and to reduce costs, improve quality, provide services, and strengthen sales and promotion methods to enhance competitiveness, but it can not completely ignore competitors' price. McDonald's is often priced lower than KFC, and they will refer to the price between them, and even refer to the price in the United States

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·McDonald's provides customers with competitive product prices, while at the same time guaranteeing quality and attracting many people

·McDonald's has a strong supply system that minimizes the impact of external factors on the price and quality of products, and improves competitiveness in the market