# data[].attributes.body
I went onto WGSN and read an article all about campaign trends on Valentine’s Day! This article shows marketers views on valentines. Some portrayed messages of empowerment and inclusion, whilst overs listed shop-able content.

Article link: https://www.wgsn.com/insight/article/93166

# data[].attributes.body
Victoria Secret window in December!

# data[].attributes.body
This article helped me to understand the most used marketing trends in 2023. It also made me understand why brands use them and what the benefits are to the brand. The article zooms closely into techniques like ‘using A.I.’ and looks into consumer behaviour!

Article link: https://www.wgsn.com/insight/article/64d14234f01b130be5cc0973

# data[].attributes.body
I decided to carry out a questionnaire, with all candidates being within my brands target customer range so that the results would be as accurate as possible. I asked questions about peoples previous shopping habits, if they preferred in-store or online, and if people enjoyed the personal touch of an exclusive events. This survey helped me to understand my brands target customer a bit better!