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"​ I think Rare Beauty can be more than a beauty brand—it can make an impact. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness. Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me.” -Selena Gomez

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"so that people everywhere would be included." Rihanna mentioned her idea behind the cosmetic brand, "Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races." - Rihanna

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"LolaVie creates products that are effective, smart, and unfussy - ones that solve real problems without the fluff. We are very intentional by introducing one product at a time. We want to make sure we get our formulations right and being thoughtful in the products we create takes time." - Jennifer Aniston

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SKIMS is a clothing brand that is suitable for everyone. I personally like how Kim always has models of all different shapes and sizes to advertise her products. Part of having a clothing brand is to assure everyone they can feel and look their best all the time. Kim explains why her brand is comfortable and suitable for anyone.

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Honest Beauty is a skincare brand created by Jessica Alba. This brand extends past the average face washes to diapers for babies, bath and body and makeup. Her company is targeted to many different audiences, which is a great way to connect to various groups of people. She can easily spread Honest Beauty around this way. I like how she created more than just skincare, and allowed mothers to find safe products to give to their babies as well.