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Group Leader :NURFARAHIN HANIM BINTI IMBRAN (100554)

SSU Number:

Hi! Nice to meet you all.  I’m Nur Farahin, the leader of Happy Synthesizer. I was the baker for Happy Synthesizer. Nice to meet you! The course that I have taken is Cognitive Science in the Faculty of Cognitive Science and Human Development. I come from Kuching, Sarawak. My job is doing a financial report for our report.

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Group Member: Junoesque Phua Ji Thien (99361)

SSU Number:

Hi! It’s been a pleasure meeting you all.  My name is Junoesque. I am a Year 1 student. The course that I was studying is Cognitive Science in the Faculty of Cognitive Science and Human Development. I come from Pulau Pinang. I was responsible for the task distribution among group members, reflection and appendix for our group project.

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Group Member: Nur Alisa Syazliana Zamani (100259)

SSU Number:

Aloha! Glad to meet you. My name is Nur Alisa Syazliana, but you all can call me Lisa. I am also a first year degree student.  For my course, I took Human Resource Development in Faculty Cognitive Science and Human Development. I come from Miri, Sarawak. For our group project, I have been tasked to do online marketing activities.

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Group Member: Taniesha Cheryl Abang (101186)

SSU Number:

Anyeonghaseyo! I’m Taniesha Cheryl Abang. You all can call me Taniesha. I was born in Kuching, Sarawak and I am originally from Saratok, Sarawak. I am a Year 1 student. I took Cognitive Science for my course in Faculty Cognitive Science and Human Development. I have been assigned with doing the background of our business for our group project.

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Location: University of Malaysia, Sarawak

Types of business: Cookies Business

Operating Hours: 8 am - 10 pm weekdays and weekends

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Facebook: https://www.facebook.com/profile.php?id=61554295839683

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Group Member: Ivoyne Nuna Anak Billy (99191)

SSU Number:

Bonjour! My name is Ivoyne Nuna. My nickname is Nuna. I come from Serian, Sarawak.  I am a first year undergraduate student. I was studying Cognitive Science for my course in Faculty Cognitive Science and Human Development. I was assigned to do product or service catalogue and business model canva for our group project.

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Instagram : https://www.instagram.com/happy.synthesizer?igsh=MWh4aTQ4Nmhjc3lsOQ==

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Group Member: Rachel Yew Li Ming (100834)

Ni hao! I’m Rachel Yew and you all can call me Rachel. I come from Sibu, Sarawak. I am also a first year student. My course is Cognitive Science from Faculty Cognitive Science and Human Development. I was responsible for the main page and group information for our group project.

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Taniesha Cheryl Abang 101186

Task : in charge of managing Instagram accounts, delivering the product and background of the business in the report.

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Junoesque Phua Ji Thien 99361

Task : in charge of delivering the product, managing Facebook account, task distribution among group members, reflection and appendix for the report.

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Nur Alisa Syazliana Zamani 100259

Task : in charge of delivering the product and online marketing activities for the report.

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Nurfarahin Hanim Binti Imbran 100554

Task : in charge of communicating with the supplier, receiving the product from the supplier, delivering the product, leading the group and doing the financial report.

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Rachel Yew Li Ming 100834

Task : in charge of delivering the product, main page and group information in the report.

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Ivoyne Nuna Anak Billy 99191

Task : in charge of designing the poster for promoting the product and logo of Happy Synthesizer, product or service catalogue and business model canva in the report.

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In November 2023, as required by the MPU3222 Foundation of Entrepreneurship Inculturation course, 6 people came together to create a business named Happy Synthesizer which sells delicious homemade cookies. We as a group had to do a lot of tasks such as coming up with the product, name of business, business model canvas, how and which app to execute online marketing activities and many more. Ultimately, we have to come up with a business that gains at least RM100 in profit.

After many discussions on WhatsApp, we came up with a business idea to sell homemade cookies to people at the University of Malaysia, Sarawak. The name of our business is “Happy Synthesizer” as we want our customers to be happy after having our delicious cookies. The homemade biscuits we sell are peppermint biscuits, cornflake crunchy biscuits, nestum biscuits and chocolate biscuits.  It is sold in a jar and each jar is priced at RM 15. We selected these biscuit flavours as we believe they will be a hit with customers. We had chosen Facebook and Instagram app as our main online marketing platforms. We posted a teaser, poster of our product, pictures of customers receiving our product and customers' reviews on it. We adopted pre-orders as the way to sell our cookies and put our contact information, including phone numbers based on which college customers want to self-pick up or deliver the cookies. When the cookies we ordered from the supplier were done, our group leader picked them up and distributed them to other members so that the cookies could be delivered to customers. We also took pictures of customers receiving our cookies and also asked for their feedback on the cookies.

We had received overwhelmingly good reviews for our cookies. Customers liked our cookies a lot as it is high quality, tasty and also good value for the price. After successfully selling our cookies, we have to produce an e-portfolio and also make a business pitching video.

Overall, we are delighted that many customers supported our business. It was an incredibly fun and memorable project. We have learned a lot when carrying out this business project. We learned how to communicate with customers, how to do online marketing activities, how to create a business from scratch, how to make financial records and many more. This business project provided us an opportunity to learn and involve ourselves in business endeavours which is going to be useful for us in the future. It makes us realise the difficulties, the ups and downs of having a business which makes us look up to business owners out there even more. We also learnt more about the behind-the-scenes of business by involving ourselves in the project. We are very satisfied with our business and grateful that we had carried out this wonderful project, it is going to be a very precious part of our life.

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Screenshot of receipt:

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Screenshot of receipt:

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Screenshot of receipt:

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Screenshots of communications with customers in WhatsApp

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Screenshots of communications with customers in WhatsApp

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Screenshots of communications with customers in WhatsApp

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Screenshots of communications with customers in WhatsApp

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Screenshots of communications with customers in WhatsApp

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Screenshots of communications with customers in WhatsApp

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Screenshots of communications with customers in WhatsApp

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Screenshots of communications with customers in WhatsApp